If branding is all about telling a story, generic post-consumer recycled content may be lacking in that department. Sourced from recycled material suppliers selling resins aggregated from one or many municipal recycling facilities, generic recycled materials (that is “rPET” or “rHDPE”) contain plastic from many different types of products and packaging, come from any number of places and have no traceability back to the original product or where the material was generated or collected. Identifying the key values that drive significance with customers and consumers is a huge factor in crafting a narrative. Many companies branding for sustainability have publicly stated goals and have made commitments to increase the amount of post-consumer recycled (PCR) resins in their product packaging. This is because one of the most important factors consumers cite in their selection of eco-friendly products is the use of recycled content.

Get paid to recycle. Start a drive at your school to collect yogurt containers, drink pouches, chip, cookie and candy packages, plus Scott and Huggies wrappers and Elmer’s glue sticks and bottles. The school can earn 2 cents per piece of packaging (terracycle.net/brigades).

What have juice, cookies, or chips done for your schools, recently? Well, if your kids go to Garland Elementary, over the last year, the Parent Teacher Association has been collecting these empty bags, as well as Malt-O-Meal cereal bags, to fund projects like field trips. Melissa Skinner, this year’s Garland PTA president-elect, set up the recycling program after hearing about TerraCycle on a T.V. show highlighting Park City students who were recycling using a company based in Trenton, N.J. Skinner chose to focus on the following items: Nabisco cookie wrappers, Capri or Kool-Aid pouches, Frito-Lay chips bags and Malt-O-Meal cereal bags. So far, the school has collected 2,211 chip bags, 272 cookie wrappers, 2,222 drink pouches and after just starting the cereal bags in January, they have had 80 cereal bags. The total of $95.70 may not seem like much, but Skinner just sent another batch of bags to the company and will see another check at the end of April. Plus, she said TerraCycle pays the shipping expense. Skinner wants to get the word out, that anyone is encouraged to donate their used wrappers from these companies to Garland Elementary.

Next time you purchase a box of Capri Sun drinks, a tube of Colgate toothpaste, a Clif bar etc.. consider hanging on to your trash and sending it to Terracycle! TerraCycle takes a wide range of different non-recyclable waste materials and then makes affordable, eco-friendly products. Terracycle is hoping to eliminate the idea of waste by finding innovative, unique uses for materials others deem garbage. With over 50 products available at major retailers like Walmart, Target, The Home Depot, OfficeMax, Petco and Whole Foods Market, TerraCycle is one of the fastest growing eco-friendly manufacturers in the world. Consider what happens when your kids finish drinking a Capri Sun…they toss the empty juice box in the trash which eventually ends up in a dumpster or landfill. Instead of adding the drink pouch to a pile of other pouches at the landfill, TerraCycle converts the used drink pouches into unique fashion bags, tote bags, pencil cases, and other items for kids and adults (check out the adorable Skittles bag below made from recycled Skittles wrappers)!

Last week on Facebook, I entered a contest all I did was leave my blog link (as a comment) on Terracycle's Fan Page. This morning I had a message saying that I won. Yay!!  I of course don't know what the prize is until it gets here. But I wanted to share this site with yall. I stumbled across Terracycle when I was ... yes I don't remember what I was doing. They recycle all kinds of things into new things. Some of these things will be available only next month(April) in Walmart Stores. Here is some more information about it; the information is copied in part with permission. "A whole bunch of brand new TerraCycle items will be available, during April for a limited time only, at every single Walmart across the country. Starting April 5th, nearly 60 TerraCycle products will be sold right next to the original items they were made from. Cheetos kites and tote bags made from Frito-Lay wrappers will be sold with bags of Frito-Lay chips, while notebooks and purses made out of skittles and M&M wrappers will be sold right next to bags of Mars Candy. For those of you unfamiliar with the trash to treasure company, TerraCycle, here is a little background information: TerraCycle collects traditionally non-recyclable waste from people all across the country by paying a non-profit of the person collectings choice, 2 cents for each piece they collect and mail to the company, with the use of a pre-paid shipping label they can print right from the TerraCycle website (www.TerraCycle.net). A majority of TerraCycle’s active participants are schools, because the students usually bring in the items TerraCycle collects during lunch; such as juice pouches, chip bags, and cookie wrappers, plus the money can go right back to the school. TerraCycle uses the waste it receives from its Brigade members to make hundreds of products that are not only eco-friendly, but are also very affordable because its made from waste!"

THE REVIEW:  nom nom nom.  This is an easy lunch box, soccer practice or in the car snack.  The individual portions help control how much snack is eaten.  Overall, the double chocolate was the favourite (close second: oatmeal chocolate chip).  6% of the daily intake of iron per package along with 2g of fibre.  It is definately a treat - but a safe peanut free indulgence.  Added-Value:  Kraft Canada has partnered with http://www.terracycle.ca/ to "upcycle" the trash from these products.  Schools and groups can collect the packaging and send them to TerraCycle (they get paid about .2 cents per package) - then TerraCycle turns them into a recycled product (bag, pencil case, yoga mat holder, etc...) for re-sale.  = Less landfill waste!

Likewise, sustainability keeps growing in the packaging world. I think the packaging question of the century is: How can we eliminate, or at least reduce, the amount of packaging going into landfills? When Terracycle started making backpacks and clipboards out of used juice boxes and chip bags in 2001, it was one of the first creative ways to “upcycle” waste and keep it out of landfills. And the solutions are likely only going to get more innovative. This year’s Winter Olympics in Vancouver featured medals made from old computers and TVs. Athletes at this summer’s World Cup will be wearing jerseys made from recycled plastic bottles. And Ecovative Design has created a material made from mushrooms that can replace polystyrene in product packaging. Innovations like these are giving us a glimpse into the future. Imagine a world where you can’t find plastic bottles in a landfill. Instead, you’ll find them in the fabric of your clothes. Or picture wearing jewelry with a new type of gemstone made from outdated electronics.