Posts with term Walmart X

The world's biggest brands have a garbage problem. This man can help

The world's largest consumer goods companies have a big problem: The plastic waste that piles up in landfills and oceans has their corporate logos all over it. To try to fix it, they're increasing recycling efforts, sponsoring beach cleanups and switching up packaging materials, among other things. The most radical effort, though, is also the hardest to pull off: Get consumers to switch from single-use to reusable packages.   It may seem impossible, but Procter & Gamble, Unilever, Nestlé, Clorox and PepsiCo are all trying it out, thanks to Tom Szaky.   Szaky is the founder and CEO of TerraCycle, a recycling company based in Trenton, New Jersey. He's also the driving force behind Loop, an innovative service he likens to a 21st century milk man. Launched in May, the service sells brand-name goods like Tide detergent, Pantene shampoo, Gillette razors and Häagen-Dazs ice cream all in reusable packages. Participants pay a refundable deposit for each package, use the products, throw the empty containers into a Loop tote and send them back to be cleaned and refilled. Tom Szaky, founder and CEO of TerraCycle, convinced Procter & Gamble, Unilever, Nestlé and other large consumer goods makers to launch a new shopping service using reusable packaging. (Mark Kauzlarich for CNN) Tom Szaky, founder and CEO of TerraCycle, convinced Procter & Gamble, Unilever, Nestlé and other large consumer goods makers to launch a new shopping service using reusable packaging. (Mark Kauzlarich for CNN)   The stakes are high for all involved. For Szaky, failure could mean the loss of a significant investment and his reputation as a green business whiz. The companies, too, poured time and money into the project. For them, failure means one fewer solution to their plastic waste problem.   It's "the biggest risk we've ever done," Szaky told CNN Business's Rachel Crane. "It's in every way a massive gamble."   But Szaky is no stranger to risk.   Can one man bring back reusable packaging?    Durable packaging fell out of fashion decades ago, when cheap, disposable plastics replaced glass bottles and containersToday, reintroducing the public to a system of reusable packaging is a tall orderConsumers have become accustomed to the ease of quickly tossing things away. Reusing items, however, requires them to take an extra step to preserve the packages. That's why, when Lisa McTigue Pierce, executive editor of Packaging Digest, heard about Loop, she was skeptical.   "When I first got the information, I thought to myself, 'Wow, this is never going to take off,'" she said. But then she had another thought. "This is Tom Szaky at TerraCycle ... one of the best marketers I have ever seen," she said. "If anybody could make this work, it's going to be Tom."   That's because Szaky has a history of pulling off the improbable. A number of Loop products, all of which are in reusable containers, are arranged before a Loop tote.  (Mark Kauzlarich for CNN) A number of Loop products, all of which are in reusable containers, are arranged before a Loop tote. (Mark Kauzlarich for CNN)   Eighteen years ago, as a freshman at Princeton, he came up with the idea to sell worm poop as a natural fertilizer. Szaky turned it into a business, and soon dropped out of college to make it grow.   He convinced Princeton undergraduates to work for free, and persuaded older friends to leave their steady jobs for leadership positions at the company. In its early years, leaning on paltry funds from investors and winnings from entrepreneurship competitions, TerraCycle teetered on the edge of collapse.   But then Szaky convinced big-box retailers like Home Depot and Walmart, which were already stocking established fertilizers like Miracle-Gro, to take a chance on his product. It's easy to see why they might have turned him down. TerraCycle's plant food was not only made from waste but packaged in waste, too: used soda bottles and discarded caps.   While Szaky was chasing meetings with major retailers, other eco-friendly companies and environmentalists were swearing to never work with the likes of Walmart. But Szaky has always believed that in order for his green products to make a difference, he would have to work with — not against — corporate America. He's taking that approach with Loop today.   "My goal consumer is someone in the middle of America who may still even not be convinced on climate change, because if I can get him to participate, then we can really change the world," he said. "This is why we're working with the largest manufacturers, the largest retailers. Because that is what America likes today."   Szaky has always been able to get people's attention.   In 2003, when he was just 23 years old, the Canadian Broadcasting Corporation ran a short documentary about TerraCycle. In it, Szaky talks openly about his fears and the risk he's taken, revealing that he asked investors for money to build a facility that would help fill nonexistent orders, and that he was pushing a new product he wasn't sure worked. His openness is charming, as is his obvious commitment to the cause: Szaky lugs furniture left behind by Princeton students back to a dilapidated house dedicated to putting up staffers over the summer, and refuses to buy any new packaging — or do anything the "normal" way. Three years later, at age 26, Szaky had landed on the cover of Inc. Magazine, which lauded TerraCycle as "the Coolest Little Start-Up in America."   Since then, he's written four books and maintained his status as a media darling, even launching a TerraCycle reality show called "Human Resources" on the now defunct network Pivot. It lasted for three seasons. Szaky, left, speaks with a coworker in his office. Recycled plastic bottles form a curtain that walls off his office at the TerraCycle headquarters in Trenton, New Jersey. (Mark Kauzlarich for CNN) Szaky, left, speaks with a coworker in his office. Recycled plastic bottles form a curtain that walls off his office at the TerraCycle headquarters in Trenton, New Jersey. (Mark Kauzlarich for CNN)   Szaky, now in his late 30s, is still able to punch above his weight. Two years ago, at the ritzy World Economic Forum in Davos, Switzerland, he landed a spot on stage with the CEOs of Walmart, Alibaba and Heineken to discuss the future of consumption. And he is still successful at enticing employees, some of which have taken major pay cuts, to work out of TerraCycle's modest headquarters in Trenton, New Jersey, which is decorated with trash.   Heather Crawford, vice president of marketing and eCommerce for Loop, left a managerial position at Johnson & Johnson to join TerraCycle in November. "Tom is a visionary who genuinely dreams about a waste-free world," she said. "He has these idealistic goals that he drives the whole team towards, and he asks people to do the impossible."   Over the years, TerraCycle evolved, moving on from fertilizer to transforming items that are difficult to recycle into something new. Today, TerraCycle repurposes used batteries, backpacks, coffee capsules, cooking oil and more. The company is doing well: In the first six months of 2019, TerraCycle reported net income of $1.8 million on revenue of $11.2 million. Sales were up 19% from the same period a year earlier, driven in part by new recycling partnerships with Gillette, Williams and Sonoma, Reebok and General Mills.   In September, TerraCycle also launched a car seat recycling event with Walmart. The event proved so popular, Walmart shut it down early, citing an "overwhelming response."   "We have a successful, profitable, growing business," Szaky said. The new venture could change that. With Loop, "we are sort of putting that on the line," Szaky noted.   "We've put close to 10 million of our own dollars into it. We're going to put even more," he added. "Any big idea requires that leap."   Convenience is key   In order for Loop to work, it has to be easy for consumers.   Today, consumers demand convenience, noted Pierce of Packaging Digest. "Without that — even with Tom and all of his strong partners, the consumer packaged goods companies — I don't know that it would work.   Especially when you think of the cost premium for this service," she said. "That convenience angle is everything."   Although Loop products are designed to cost about the same as their traditional counterparts, users do have to put down a deposit when they make a purchase online. The deposit can range from 25 cents to $10, depending on the item.   Consumers get it back unless they break, keep or lose the package. But some customers may be unwilling or unable to put down a deposit upfront. Individual deposits add up, and if people use the service for long periods of time, they won't get that money back for a while.   Szaky, who recognizes that the deposit could be a roadblock for some, aims to make Loop as convenient as possible. His hope is that customers will toss their empties into a used tote just as they would toss their empty containers into the trash. There's no need to wash them first: Loop handles the cleaning. And thanks to the rise of e-commerce, consumers see delivery as the most convenient option already.   Plus, in 2020, Loop products are slated to be available in major retailers like Walgreens and Kroger. That means, in addition to at-home pickup and delivery, consumers will be able to buy and drop off Loop products in person. Ultimately, Szaky wants to build a big enough network to allow customers to pop into one local store to buy a Loop product, and swing by another to drop a Loop package off.   For Szaky, ubiquity will be a marker of success.   "I would sit back and start feeling like we're doing it when I see Loop pop up unconsciously," he said. "I would feel we really got there where it's a common question of, 'Hey, would you like that in disposable or durable?'"   Szaky thinks things are moving in the right direction. Companies that committed to join the pilot with just a few products have added others, and more are in the pipeline. Loop currently includes 120 products and the service adds an average of two new products every week.   When new brands join, their competitors tend to hop on board, as well, afraid of being outdone. For example, Loop launched with reusable Häagen-Dazs ice cream containers, and soon "the biggest ice cream companies, their competitors, called us and said, 'How do we get involved? How do we go even bigger?'" Szaky recalled. This is "what competition is supposed to do, is keep making products better and pushing each other." Nestlé designed a reusable Häagen-Dazs container for Loop, sparking envy from its competitors. (Brinson + Banks for CNN) Nestlé designed a reusable Häagen-Dazs container for Loop, sparking envy from its competitors. (Brinson + Banks for CNN)   Today, Loop operates in parts of France and the East Coast in the United States, and is used by more than 10,000 people. Orders are continuously increasing each week, and repeat order rates are strong, the company says. Next year, the service will launch in London, Toronto and Tokyo, as well as parts of Germany and California.   Scaling up so broadly and so quickly is risky, however.   "One of the things that keeps me up at night is building out the actual operational scale-up plan," said Crawford.   A lot had to happen just to get Loop to the pilot phase. Companies had to develop new durable containers that were easy to clean and use. It took Nestlé 15 tries to get that envy-inducing ice cream container right. Szaky and his corporate partners have to make sure that packages are delivered, collected, cleaned and reshipped in a timely manner — a complex logistical proposition, especially considering how many different companies are involved. Loop currently uses one cleaning facility in Southeast Pennsylvania to process its US-based orders. But as it continues to expand, TerraCycle says it will need to add more facilities in other parts of the country.   For now, the project is small, and the Loop team is taking careful notes on consumer behaviors, complaints and preferences. But if Loop gets as big as Szaky wants it to, the system will have to work, impeccably, on its own.   "All of the moving pieces, logistically, operationally, new facilities in all of these regions and all of the steps and pieces that need to happen in the expansion plan is something that's going to take a tremendous amount of time and attention from our team, and also support from partners," Crawford said.   If things go wrong — orders get held up, items are out of stock, or people feel burdened by yet another shopping platform — people could give up on the idea of reusables.   Historically, consumers have often valued convenience over the environment. Starbucks, for example, has tried for years to get consumers to use reusable cups, selling durable versions of their cup for a few dollars and offering discounts to customers who bring their own mugs. But the company has consistently found that despite its efforts, just a small fraction of consumers actually bring their own cup to the store. Can Loop finally crack the code, convincing consumers to switch to reusables?   Meanwhile, the clock is ticking: companies participating in Loop won't wait forever for the concept to prove out.   Eventually, "their primary concern is going to be return to shareholders," Crawford said. "At some point in this process it needs to become profitable."   Experts are optimistic that this time, things could be different.   With Loop, Szaky's "timing is impeccable," said Pierce. Consumers are looking for solutions to the plastic waste crisis, and Loop could be a good one. Ultimately, companies may go in a different direction, like biodegradable wrapping or package-free grocery aisles instead of reusable containers. Szaky's company TerraCycle transforms hard-to-recycle items, like batteries, backpacks and coffee capsules, into something new. (Mark Kauzlarich for CNN) Szaky's company TerraCycle transforms hard-to-recycle items, like batteries, backpacks and coffee capsules, into something new. (Mark Kauzlarich for CNN)   No matter what, big corporations will have to seriously reconsider the way their goods are being sold. Unilever said on Monday that it plans to cut its use of non-recycled plastic in half by 2025. To deliver on that promise, the company will have to collect over 660,000 tons of plastic per year, and continue to innovate its product line. In addition to reusable packages, Unilever has tried out soap-like shampoo bars, bamboo toothbrushes and cardboard deodorant sticks, among other things.   "The challenge around packaging is not going to go away," said Tensie Whelan, director of NYU Stern School of Business's Center for Sustainable Business. "Growing regulatory scrutiny of it is not going to go away. Growing consumer concern about it is not going to go away. And growing cost of waste disposal and the environmental impact is not going to go away."   Szaky knows that his partners are in desperate need of a solution. When he first approached companies about Loop, he targeted ones that were featured on a Greenpeace list of worst plastics polluters, because he knew they had a potential public relations crisis on their hands. He's hoping that the scope of the problem will inspire the type of changes needed to make Loop a success.   "Loop is a gargantuan ask," Szaky acknowledged. "We're going into a Procter & Gamble and saying, 'reinvent the packaging of these world-famous products completely, build production lines to fill this reinvented package, oh, and, by the way, I have no proof if anyone's going to buy it at all.'"   And Szaky knows that people are paying attention to what he's doing. Loop has "a very big responsibility," he said. "I think a lot of people are going to think about whether there's a future in reuse by whether we succeed or not."

CPG companies spending more to use less packaging

https://www.retailwire.com/wp-content/uploads/2019/08/tide-eco-box-two-views-666x333.jpg In keeping with the society-wide movement toward environmental sustainability, consumers are demanding less packaging. A new study indicates, however, that this trend won’t translate into less spending on packaging in the coming year. Of 250 CPG brand owners polled, 75 percent reported that they plan on spending more on packaging over the next year, according to a study conducted by L.E.K. Consulting. These numbers demonstrate a notable increase from 65 percent in 2018 and 40 percent in 2017. While 85 percent of respondents said that they had been working toward changing packaging materials to make them more recyclable, there were other significant trends in the packaging landscape discussed in the study which all require investment in innovation. CPG companies have made moves into easier-to-open packaging (57 percent), single-serve packaging (51 percent) and packaging with different formats, printing and textures to match the new, premium products that they contain. The general public has become more aware of the problems of excessive packaging in recent years for a numerous reasons, one being the tremendous volume of boxes and packaging waste generated by shopping via e-commerce. Amazon.com, in an attempt to curtail some of this, has instituted rules for its sellers requiring streamlined packaging and is imposing punishment in the form of fines for those who fail to use it, reports Mashable. These restrictions are not solely for reasons of sustainability, though, as bulky packaging from vendors also leads to additional shipping weight for Amazon if it is holding the inventory, driving up costs for the e-tail giant. At least one startup has even attempted to close the gap by creating reusable versions of packaging for major CPG brands that can be left on the front porch and picked up for re-use. Loop, a “circular” e-commerce platform created by startup TerraCycle, entered into partnerships with Walmart and Kroger earlier this year for pilots in four cities. CPG companies are in some instances pioneering different versions of packaging for products sold direct-to-consumer. Proctor & Gamble, for example, released a lighter, sturdier box of Tide specifically to be purchased and delivered from Amazon.com.  

Estas empresas pueden reciclar casi cualquier cosa, desde colillas de cigarrillos hasta máquinas de fax

Los seres humanos estamos llenando el mundo de residuos. Cada año, volcamos 2,1 mil millones de toneladas de basura en el ecosistema. Ocho millones de toneladas de esa basura se deslizan silenciosamente hacia nuestros océanos. A pesar de las estadísticas, el cambio es angustiosamente lento. Estamos consumiendo más que nunca. Pero aún no hemos inventado los protocolos para lidiar con los desechos.
No obstante, algunas compañías resistentes están convirtiendo esta marea de basura en algo reutilizable. TerraCycle es un "líder mundial en el reciclaje de los desechos más difíciles de reciclar".
Los desechos pueden incluir desde envoltorios de caramelos hasta colillas de cigarrillos. Es la basura que lo mantiene suspendido sobre su colección de contenedores de reciclaje, buscando en vano el símbolo correcto. Incluso artículos inofensivos como tapas de botellas, que están hechas de una mezcla de plásticos, no son aceptados por la mayoría de los esquemas municipales.
El modelo de TerraCycle es simple. Todo es reciclable; el único problema es la recolección y la separación. Pero la compañía resuelve este problema haciendo que usted haga el trabajo. El cliente clasifica y arroja los residuos en puntos de recolección específicos, desde escuelas hasta casas, o los envía sin cargo. Por cada kilo de basura que recibe, TerraCycle dona un pequeño monto a una organización sin fines de lucro que el cliente elige. El proceso se paga mediante asociaciones con marcas como Febreze, Colgate y Bic. De esta forma, estas marcas mejoran su imagen y reducen las sanciones financieras que se les aplican por los desechos que producen.
Por medio de este proceso, los vaqueros viejos se transforman en bolsas para mensajeroslos guantes quirúrgicos se convierten en bancos de parquesviejas máquinas de fax y computadoras renacen como macetaslas cajas de lápices se hacen de paquetes de Kencola plata recuperada brilla otra vez como joyas de menor calidad; y los corchos de vino usados se convierten en un panel de corcho. (¿Por qué nadie más pensó en esto?) Las colillas de cigarrillos se recogen, se limpian y se trituran, antes de disfrutar de una vida más sana en los tableros o en el moldeo por inyección.
Ha habido proyectos públicos clamorosos. En junio, el año pasado, un gimnasio al aire libre hecho con 2500 latas de aerosol recicladas se presentó en el sitio de los Juegos Olímpicos de Londres 2012. En marzo de 2017, TerraCycle se asoció con el gigante de productos químicos, Henkel, para construir un patio de recreo con envases de gel de ducha en Austria.
La compañía es una creación de Tom Szaky, un empresario canadiense que se ha propuesto la tarea de "eliminar la idea del desperdicio". Mientras estaba en Princeton en 2001, Szaky estuvo en la casa de unos amigos que tenían una granja de lombrices. Impresionado por los superpoderes de estos recicladores naturales para transformar restos de alimentos en fertilizantes, renunció a su título para concentrarse en los residuos.
En pocos años, estaba vendiendo la comida de su planta de lombrices orgánica en Walmart y Home Depot, empacada en contenedores de refrescos reutilizados. Pronto, TerraCycle comenzó a hacer bolsas de botellas recicladas, comenzando una nueva corriente comercial.
"La basura no es una idea lógica. No existe en la naturaleza”, explica Szaky.
"Existe debido a dos cosas. La primera es el consumo, compramos mucho más de lo que necesitamos y no guardamos lo que compramos. La segunda son los materiales complejos. La naturaleza no sabe qué hacer con la mayoría de las cosas que tocamos en nuestras vidas. Si se suman estas dos cosas, el resultado es el moderno concepto de desperdicio".
Los límites para el reciclaje, dice Szaky; por ejemplo, que reciclamos latas pero no tapas de botellas, se reducen a eficiencias de costos. El aluminio en las latas vale más que el costo de recolectarlo y derretirlo. Pero, en teoría, todos los materiales pueden y deben usarse nuevamente. En las oficinas de TerraCycle en todo el mundo, los escritorios, sillas y accesorios de pared, y todos los demás elementos, excepto las computadoras, están hechos de material reciclado.
TerraCycle ha iniciado un movimiento. Las empresas de todo el mundo están explorando la idea de volver a traer los materiales "difíciles de reciclar" a la economía circular. Nike ha incursionado en envases hechos de cajas de leche, mientras que los entrenadores Parley de Adidas ("from threat into thread") utilizan hilos derivados del plástico del océano para fabricar zapatillas. Los diseñadores con sede en Berlín Pentatonic, que operan bajo el excelente lema "el futuro es basura", se han asociado con Starbucks para rehacer las sillas típicas de la marca usando botellas de plástico y tazas de café.
También existe Miniwiz en Taiwán, que fabrica gafas de sol con cáscaras de arroz y CD viejos y construyó una "hops chair" con granos de cerveza usados. En 2010, dio a conocer el edificio de nueve pisos, EcoArk Pavilion, ubicado en Taipéi, que incorpora 1,5 millones de botellas de plástico reciclado, pesa la mitad que un edificio convencional y es naturalmente resistente al fuego.
"Estamos obsesionados con hacer de la economía circular una realidad en el consumo diario", dice Miniwiz, que fue reconocida como Pionero de Tecnología por el Foro Económico Mundial en 2015.
"Vivimos para apoyar la adopción masiva de un sistema circular por el cual todos los materiales que utilizamos se reutilicen, una y otra vez, y de nuevo con cero desperdicio".
¿Esta idea de hacer bien las cosas tiene alguna desventaja? Los detractores podrían argumentar que los esfuerzos incondicionales de TerraCycle y otras start-ups podrían disculpar nuestra confianza cultural en el empaque de un solo uso. "Como si alguien tuviera la necesidad de un bolso de mano hecho con los envoltorios de Clif Bar", escribe la activista contra el plástico, Beth Terry. Si queremos cumplir con el acuerdo de París, debemos abordar el sistema mundial que alimenta nuestra adicción al desperdicio.
La otra pregunta es acerca de la escala. Todas las sillas Pentatonic de lujo en el mundo apenas rayan la superficie de la cantidad de desechos que producimos anualmente, especialmente dado su precio inicial de £199.
Como Stephen Clarke de TerraCycle ha dicho, el supraciclaje tiene un techo natural: "Podemos recolectar 10.000 kilos de paquetes de café usado, pero no necesitamos miles de cajas de lápices, por lo que las cantidades no coinciden". De los millones de kilos de residuos recogidos cada semana por TerraCycle, el 1% se reutiliza, otro 1% se supracicla y el 98% restante se recicla.
Pero es un comienzo. Muchos se sentirán alentados por la negativa a admitir la derrota de estos recicladores. Es un alivio saber que la próxima vez que deseche algo en perfecto estado, en cambio, con un poco de determinación, podría tener una vida futura.
Tom Szaky es miembro de la clase Jóvenes Líderes Mundiales 2018 del Foro Económico Mundial. Obtenga más información aquí.

“Upcycling” Visionary Tom Szaky to Speak at WCSU

                    DANBURY, Conn. — Tom Szaky possesses all the usual entrepreneurial traits — obsessive, innovative, smart — but he works in a business that few others do, and in the process he is creating a new intersection of industry, recycling and even art.Szaky’s company, TerraCycle, makes money by reusing products that are normally not recycled, but instead are thrown away and later buried, incinerated or left by the side of the road, including items like potato chip bags and cigarette butts.

Sustainable Challenges, Opportunities

There are companies that do this, too. TerraCycle, a global firm based in Trenton, NJ, is focused on recycling everything from worm poop (into fertilizer) to cigarette butts (into plastic pellets). It upcycles and recycles traditionally non-recycable waste (including drink pouches, chip bags, and tooth brushes) into a large variety of consumer products.

Enseñar a la niñez a reciclar

En entrevista con Mi Ambiente, Albe Zakes, vicepresidente de Comunicación de TerraCycle, y quien participó en el Foro de sustentabilidad “Juntos por un Planeta Mejor 2013”, dijo que es a través de la educación y no de la publicidad o campañas específicas como se puede cambiar y mejorar los hábitos de consumo, además de una manera responsable, pero principalmente educar desde la niñez a reciclar. Dijo que “no es lo mismo que se acerque la empresa comercial directamente al consumidor y que, a través de la marca, le digan que el producto es sustentable, sino hacer comprender primero la magnitud del problema y el por qué existe el problema y hacerles comprender la solución”....

PepsiCo y TerraCycle impulsan la cultura del reciclaje en México

Con el firme propósito de difundir la importancia del reciclaje en los hogares mexicanos y promover una cultura de cuidado al medio ambiente, PepsiCo México y Terracycle México impartirán talleres de reciclaje en tiendas Walmart del país. Los participantes aprenderán cómo se puede dar una segunda vida a un empaque y convertirlo en un producto amigable con el medio ambiente. Además, podrán obtener un estuche multiusos hecho con envolturas de los productos del portafolio de PepsiCo.