Posts with term Unilever X

How I Did It: Grow Out, Not Up

Tom Szaky started TerraCycle in 2002 with high ideals and a great idea. As a sophomore at Princeton, he devised a system that took food waste from the university’s cafeterias and fed it to red worms. These worms produce “castings” (aka poop) that make highly potent plant food. He packed his product in repurposed soda bottles equipped with spray tops to meet the young company’s mission: “eliminating the idea of waste.”
By all measures, TerraCycle was a great success. Just three years after launch, the company was selling to Walmart and Home Depot across the U.S. and Canada with revenues of $1 million. But Szaky saw a problem: There was an upper limit to the organic fertilizer market. Sooner or later, his niche product would be bumping up against that ceiling.
There are two kinds of scalability: vertical, in which you increase the input and output from the same process, and horizontal, in which you replicate a business model in multiple ways. All things being equal, horizontal scalability represents the biggest opportunity with the smallest investment. TerraCycle’s early business model relied on vertical scalability for growth. For one thing, it needed a steady source of packaging. So the company launched a “Bottle Brigade” that challenged consumers to collect the soda bottles for recognition and rewards. This modest beginning would become the model for TerraCycle’s global growth.
Soon enough, TerraCycle began recruiting corporate and government sponsors for these initiatives and expanding into different types of packaging considered “non-recyclable,” otherwise destined for landfills. In 2007, it launched a partnership with Honest Tea to collect and recycle drink pouches. Partnerships with Stonyfield Farm and Clif Bar for yogurt cups and energy bar wrappers, respectively, soon followed.

“Every material is recyclable,” Szaky explains. “It’s just a matter of economics. If it costs more to recycle than it does to use virgin materials, companies will choose the latter.”

By contrast, TerraCycle had discovered a financial equation that made recycling traditionally non-recyclable materials not only economically viable, but actually profitable for is customers:
  1. Develop relationships with consumer packaged goods (CPG) makers, municipalities and retailers to create a recycling stream specifically for a specific product or package that would otherwise be non recyclable — even cigarettes and disposable diapers.
  2. Leverage these relationships to create a process at scale to reduce the cost of recycling
  3. Provide its partners with valuable PR and marketing opportunities that had a measurable impact on their brands
  4. Later, rinse (literally!) and repeat.
As you can see, TerraCycle’s vertical growth model is now horizontal: New partnerships. New materials and products. New geographies. New revenue opportunities. Brands that now include Procter & Gamble, Right Guard, L’Oreal, and Unilever can boast turning their packaging into playground equipment, tote bags, truck parts, park benches, and more in 20 countries around the world while TerraCycle generates an estimated $92 million in revenue. TerraCycle is unique in many ways, but it’s also a textbook example of a smart business. A smart business can start out as small as you please, without requiring huge outside investments. It grows the old fashioned way - organically, by consistently reinvesting profits.. It’s also rarely glamorous or exciting. That describes TerraCycle’s original business to a T. Is there anything less glamorous or exciting than a bin full of worms consuming garbage and pooping out fertilizer? To be really smart, however, a business should provide a service to larger companies that help these organizations solve three problems: Payroll costs. Every new hire at a large company means higher costs and reduced profits. If they can hire your business to do what a full time employee can do, but for less, you’ve got the job. And P.S., you can almost always do the job for less, since it’s your specialty and you don’t have their overhead. Technology. Similarly, new technology is a big investment that comes with big headaches for large organizations. They don’t like to risk money on anything that’s not tried and true, which is to say, already out of date. By taking on this risk for them, you gain an instant advantage. You know how to squeeze the most value possible out of your technology, and you make every investment count. Cash flow. It’s sad but true that small companies often end up bankrolling the operations of big companies. How? Just look at any typical invoice, with 30 or 45-day terms. You’re essentially a banker loaning your customer money. Big companies love that. When TerraCycle pivoted to its sponsored recycling model, it became very smart. It solved a big problem for its customers that these giant brands couldn’t do for themselves. It transformed packaging from a cost center to a profit-driver. TerraCycle could take this on more economically, efficiently and effectively than Colgate or Tide because its workforce and technology were designed to do exactly that. Despite — or perhaps because of — its success, TerraCycle remains committed to its original mission of “eliminating the idea of waste,” and Tom Szasky is still coming up with new ways to fulfill it. A couple of years ago, TerraCycle launched Loop, a division that helps corporate customers develop fully reusable packaging along with a circular process that parallels its recycling stream. Loop is TerraCycle’s Moonshot — a paradigm-shifting leap of faith fueled by the parent company’s money making operations. That’s a story for another time, but let me leave you with these questions: Is your company smart enough to become a moneymaker? Can that moneymaker then propel your moonshot? Food for thought.
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La conso s'engage : des produits de beauté à vite recycler

Nombre de marques d’hygiène-beauté se sont engagées à rendre leurs emballages recyclables d’ici à 2025. Yves Rocher a choisi, depuis mars, de ne récupérer que les emballages de produits de maquillage. « La collecte s’adosse à un schéma logistique existant. Nous ne voulions pas mettre de camions supplémentaires sur les routes pour la récupérer, cela n’aurait pas de sens », insiste Virginie Horel, responsable du pôle projets d’Yves Rocher France. Quand les quantités récoltées seront suffisantes, les packagings seront valorisés par Terra­Cycle.

Una empresa convierte en materia prima residuos irreciclables

Botellas, latas, papel o cristal tienen unos cauces de reciclaje firmemente establecidos que garantizan (en teoría) su reaprovechamiento. Pero no sucede lo mismo con una larga lista de enseres y objetos cotidianos cuyo reciclaje es sumamente difícil por sus características. Terracycle tiene instalados 369 puntos de recogida en todo el país para que los ciudadanos depositen sus productos para reciclar, si bien está previsto ampliar su presencia en España, según ha explicado la empresa.

Cómo reciclar bolígrafos, maquinillas de afeitar y cápsulas de café

TerraCycle da una segunda vida en España a más de 9,4 millones de productos difíciles de reciclar

El 80% de los residuos que se rechazan podría ser procesados y convertidos en material útil para hacer nuevos productos. No se hace porque es complicado y caro. TerraCycle revierte esta situación y recoge productos concretos de nuestro día a día para darles una segunda vida y que no acaben en el vertedero: bolígrafos, maquinillas de afeitar, cápsulas de café, tóneres de impresora…

Unilever’s Love Beauty and Planet Rolls Out Reusable Bottles

The move is part of the personal care brand’s new 2030 sustainability goals

Data shows American shoppers are buying more sustainable products.Love Beauty and Planet, Unilever BY PAUL HIEBERT As its name implies, personal care brand Love Beauty and Planet was designed with sustainability in mind. Today, the Unilever-owned company, which debuted in 2018, is announcing plans to continue its eco-friendly efforts with new pledges to become carbon-neutral and transition to 100% recyclable, refillable or compostable packaging across its product portfolio by 2030. To help fulfill the latter goal, Love Beauty and Planet began selling reusable aluminum shampoo and conditioner containers at Target earlier this year. The items come in two varieties: Coconut Water & Mimosa Flower and Murumuru Butter & Rose. By purchasing the brand’s recyclable 32-ounce bottles filled with product and pouring them into the aluminum containers, shoppers can reduce plastic waste by about 40% compared to buying Love Beauty and Planet’s standard 13.5-ounce bottles. Love Beauty and Planet

The rise of reuse

The move toward reusable containers is gaining momentum in the CPG industry. Ecommerce platform Grove Collaborative, which began selling goods in Target this month, offers its own line of cleaning products in a concentrated formula that customers pour into glass bottles and mix with water. Likewise, the startup Cleancult provides cleaning solution in milk cartons, along with glass soap dispensers and spray bottles. Last December, recycling company TerraCycle raised $25 million for its Loop initiative, a program that allows people to order household goods from nut butter to laundry detergent in durable containers and then send them back to be cleaned, refilled and reused. Love Beauty and Planet offers a few products through the Loop platform. More recently, Unilever invested $15 million in Closed Loop Partners, an investment firm focused on establishing circular supply chains, to help recycle around 60,000 metric tons of U.S. plastic packaging waste each year by 2025. “We believe plastics’ place is inside the circular economy where it is reused and not in the environment,” Fabian Garcia, president of Unilever North America, said in a statement.

Asking consumers to change

Getting shoppers to adapt to new routines, however, is another question. While 57% of U.S. adults show concern for the planet, only about one-third of these shoppers say they try to avoid using single-use disposable items, according to market research firm Mintel. “Even those who are considered environmentally-conscious face challenges to living a fully-sustainable lifestyle, which includes lack of knowledge, confusion created by marketing and lack of trust in brands,” Lisa Dubina, senior analyst of consumer culture and identity at Mintel, said in a statement. “Brands have the opportunity to step in and facilitate more sustainable action by offering simple and convenient solutions.” Sonika Malhotra, co-founder and global brand director at Love Beauty and Planet, noted that although transferring liquid from one bottle to another isn’t a common habit for most consumers of household staples, people are beginning to open up to it. “If anything, we need a million imperfect environmentalists [more] than a few perfect ones,” Malhotra said. Evidence suggests shoppers are moving in this general direction. Recent research from New York University’s Stern Center for Sustainable Business shows sales of household products labeled as sustainable stole almost another percentage point of market share from their conventional counterparts last year. Consumer goods with sustainable claims now account for 16.8% of all in-store purchases—a number that represents more than $131 billion.

Can Burger King Use Sustainability To Drive Sales?

An innovative packaging initiative in pilot with Burger King presents retail foodservice operators with interesting opportunities to reduce waste and generate repeat customer traffic. The brand, as part of its Restaurant Brands for Good framework, has launched a partnership with TerraCycle’s circular packaging service, Loop, to pilot a closed-loop system with zero-waste packaging that can be safely cleaned and refilled to be reused, again and again.

In Growing Loop, Tom Szaky Continues Quest to Make TerraCycle Irrelevant

In Tom Szaky’s Utopian worldview, the waste-management company he founded in 2001 would cease to exist, in part because all consumer goods products would be available in reusable containers. And so as part of its progress to make itself irrelevant, TerraCycle announced last month its Loop product-reuse initiative has become available in every ZIP code in the continental United States.

Zero Waste Packaging Platform Loop Expands Across the U.S.

Loop is taking its effort to curb single-use packaging national with expansion to 48 states. After a successful pilot run, the revamped “milkman” delivery and e-commerce platform — which helps to repackage beauty and consumer goods into reusable and refillable packaging — is looking to facilitate greater circularity. New Jersey-based company TerraCycle first tested its Loop venture in New York City, and later diffused the premise of circularity to consumers in the mid-Atlantic and abroad to Paris and, most recently, the U.K. And both brands and consumers are biting. “Consumers across the country have urged us to bring Loop to them so we’ve scaled as quickly as possible to make that happen,” Tom Szaky, founder and chief executive officer of Loop and TerraCycle, said in a statement.

Circular-Shopping Platform Goes National

Loop, the worldwide circular-shopping platform rolled out last year by Trenton, New Jersey-based TerraCycle, is now available in every ZIP code in the 48 contiguous states. Since its launch in the northeastern United States and Paris, with subsequent expansion to the United Kingdom this past July, Loop has experienced considerable growth of its brand partners and product assortment: It now offers more than 80 brands and 400 products globally, and more than 100,000 people enrolled to receive the service. Loop allows consumers to shop for brands in sturdy packaging that’s reused until the end of its life, resulting in a circular system that aims to supplant disposable single-use packaging. The service features international companies such as Unilever and Nature’s Path and small independently owned businesses alike. “Consumers across the country have urged us to bring Loop to them, so we’ve scaled as quickly as possible to make that happen,” explained Tom Szaky, founder and CEO of Loop and TerraCycle. With consumers shopping more and more online this year, the need for our sustainable, waste-free solution has become even more important.”

TerraCycle's Loop Expands to Full US Mainland

Loop, the global circular shopping platform from TerraCycle, is now available in every zip code in the 48 contiguous U.S. states. The service now features more than 80 brands and 400 products globally, including France and the United Kingdom, with more than 100,000 people signed up for the service. Loop facilitates shopping for products featuring durable, reusable packaging, attempting to do away with single-use formats while also simplifying the recycling of durable packaging. Participating companies include Unilever, Melanin Essentials and Soapply. U.S. consumers can currently order more than 100 products from more than 30 brands in beauty and other categories. The assortment will double by the end of 2020, per Loop. In 2021, Loop will expand from online-only to brick-and-mortar retail partnerships, including some Kroger stores. Next year, Loop is also expanding to Canada, Australia and Japan. “Consumers across the country have urged us to bring Loop to them so we’ve scaled as quickly as possible to make that happen,” said Tom Szaky, founder and CEO of Loop and TerraCycle. "With consumers shopping more and more online this year, the need for our sustainable, waste-free solution has become even more important."