Posts with term Colgate X


Nields School in Slaithwaite has raised more than £500 for the school’s charity by collecting and recycling “unrecyclable” items from the community. The items collected include cheese packaging, toothbrushes and toothpaste tubes, Pringles tubes, writing instruments and much more. Once dropped off at the school, the items are sent to TerraCycle for recycling, the world leader in recycling hard-to-recycle waste.

How I Did It: Grow Out, Not Up

Tom Szaky started TerraCycle in 2002 with high ideals and a great idea. As a sophomore at Princeton, he devised a system that took food waste from the university’s cafeterias and fed it to red worms. These worms produce “castings” (aka poop) that make highly potent plant food. He packed his product in repurposed soda bottles equipped with spray tops to meet the young company’s mission: “eliminating the idea of waste.”
By all measures, TerraCycle was a great success. Just three years after launch, the company was selling to Walmart and Home Depot across the U.S. and Canada with revenues of $1 million. But Szaky saw a problem: There was an upper limit to the organic fertilizer market. Sooner or later, his niche product would be bumping up against that ceiling.
There are two kinds of scalability: vertical, in which you increase the input and output from the same process, and horizontal, in which you replicate a business model in multiple ways. All things being equal, horizontal scalability represents the biggest opportunity with the smallest investment. TerraCycle’s early business model relied on vertical scalability for growth. For one thing, it needed a steady source of packaging. So the company launched a “Bottle Brigade” that challenged consumers to collect the soda bottles for recognition and rewards. This modest beginning would become the model for TerraCycle’s global growth.
Soon enough, TerraCycle began recruiting corporate and government sponsors for these initiatives and expanding into different types of packaging considered “non-recyclable,” otherwise destined for landfills. In 2007, it launched a partnership with Honest Tea to collect and recycle drink pouches. Partnerships with Stonyfield Farm and Clif Bar for yogurt cups and energy bar wrappers, respectively, soon followed.

“Every material is recyclable,” Szaky explains. “It’s just a matter of economics. If it costs more to recycle than it does to use virgin materials, companies will choose the latter.”

By contrast, TerraCycle had discovered a financial equation that made recycling traditionally non-recyclable materials not only economically viable, but actually profitable for is customers:
  1. Develop relationships with consumer packaged goods (CPG) makers, municipalities and retailers to create a recycling stream specifically for a specific product or package that would otherwise be non recyclable — even cigarettes and disposable diapers.
  2. Leverage these relationships to create a process at scale to reduce the cost of recycling
  3. Provide its partners with valuable PR and marketing opportunities that had a measurable impact on their brands
  4. Later, rinse (literally!) and repeat.
As you can see, TerraCycle’s vertical growth model is now horizontal: New partnerships. New materials and products. New geographies. New revenue opportunities. Brands that now include Procter & Gamble, Right Guard, L’Oreal, and Unilever can boast turning their packaging into playground equipment, tote bags, truck parts, park benches, and more in 20 countries around the world while TerraCycle generates an estimated $92 million in revenue. TerraCycle is unique in many ways, but it’s also a textbook example of a smart business. A smart business can start out as small as you please, without requiring huge outside investments. It grows the old fashioned way - organically, by consistently reinvesting profits.. It’s also rarely glamorous or exciting. That describes TerraCycle’s original business to a T. Is there anything less glamorous or exciting than a bin full of worms consuming garbage and pooping out fertilizer? To be really smart, however, a business should provide a service to larger companies that help these organizations solve three problems: Payroll costs. Every new hire at a large company means higher costs and reduced profits. If they can hire your business to do what a full time employee can do, but for less, you’ve got the job. And P.S., you can almost always do the job for less, since it’s your specialty and you don’t have their overhead. Technology. Similarly, new technology is a big investment that comes with big headaches for large organizations. They don’t like to risk money on anything that’s not tried and true, which is to say, already out of date. By taking on this risk for them, you gain an instant advantage. You know how to squeeze the most value possible out of your technology, and you make every investment count. Cash flow. It’s sad but true that small companies often end up bankrolling the operations of big companies. How? Just look at any typical invoice, with 30 or 45-day terms. You’re essentially a banker loaning your customer money. Big companies love that. When TerraCycle pivoted to its sponsored recycling model, it became very smart. It solved a big problem for its customers that these giant brands couldn’t do for themselves. It transformed packaging from a cost center to a profit-driver. TerraCycle could take this on more economically, efficiently and effectively than Colgate or Tide because its workforce and technology were designed to do exactly that. Despite — or perhaps because of — its success, TerraCycle remains committed to its original mission of “eliminating the idea of waste,” and Tom Szasky is still coming up with new ways to fulfill it. A couple of years ago, TerraCycle launched Loop, a division that helps corporate customers develop fully reusable packaging along with a circular process that parallels its recycling stream. Loop is TerraCycle’s Moonshot — a paradigm-shifting leap of faith fueled by the parent company’s money making operations. That’s a story for another time, but let me leave you with these questions: Is your company smart enough to become a moneymaker? Can that moneymaker then propel your moonshot? Food for thought.
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Recycling helps Scranton school win big

A school in Scranton received an award Monday for going above and beyond with its recycling efforts.
SCRANTON, Pa. — Some students in Scranton are taking a bite out of the landfill problem by recycling toothbrushes.
McNichols Plaza Elementary School recycled more than 400 toothbrushes, along with other dental items.
The south-side school won the Colgate Shoprite School Challenge.
The grand prize includes 70 desk and chair sets, as well as hundreds of backpacks along with pencil cases and pens.
Get this, the students recycled enough material that if stacked would be taller than the Statue of Liberty.
Congratulations to them!

5 Easy Recycling Tips To Make Your Household More Eco-friendly

You may or may not be surprised to find out that many of your favourite snacks don’t actually come in packaging that can be easily recycled by local authorities. If you’re not ready to give up your beloved snacks, but still want to reduce your environmental impact, here are schemes to take advantage of. You can drop your Pringles tubes at over 330 Bring Banks across the UK, and your KP popcorn, crisps, nuts and pretzels can be collected by TerraCycle at selected locations, and are then made into watering cans, storage boxes or even outdoor furniture.

8 Things You Can Actually Do Today to Help the Planet


Easy tweaks that could have a big collective impact

Can you single-handedly avert the climate crisis through plastic-straw abstinence? No. Are 100 fossil fuel companies responsible for 70 per cent of the world’s greenhouse gasses ever? Yes. Does this mean you should live out the apocalypse in a bacchanal of wanton waste because nothing you do matters anyway? You could—or you could take a few tangible steps that will actually make a difference when combined with other people doing the same. “In Venezuela, we have a saying: Every grain of sand builds a mountain,” says Alejandra Schrader, author of The Low Carbon Cookbook. “Individual actions can be so powerful as a collective effort.”

1. Slow down on the steaks

“Food has a vast impact on climate change,” says Schrader. “The latest science says 25 per cent of all greenhouse emissions come from food, from production to consumption and then food waste.” If you do one thing to address this, try to cut down on meat and dairy. “If you look at the carbon footprint of any ruminant—cows, goats, sheep—it’s off the charts because of the way they digest their food,” explains Schrader. “It’s called ‘enteric fermentation,’ or as I describe it to kids, the way they burp and fart really damages the environment.” Schrader’s diet is plant-based, but she knows that isn’t doable for everyone. Instead, she advocates only having red meat on your plate three days a week, not seven. “Even if you cut your red meat intake by 50 per cent, you can eventually cut your own carbon footprint by 40 per cent,” she says. “This includes cutting your intake, but also sourcing it from sustainable, preferably regenerative, farmers.”

2. Serve out-of-season strawberries

While a carton of fresh raspberries can be a balm to the soul in mid-January, it’s a nightmare for the environment. “Berries, blackberries and strawberries especially, are real offenders because they grow under very specific conditions and they need to be transported by air, which is horrendous for carbon emissions,” says Schrader. Ditto asparagus, and tomatoes grown in hothouses, which generate huge amounts of greenhouse gas. She suggests growing vegetables of your own in the summer—tomatoes are doable even on a condo balcony—and old school preserving and canning to use up veggies over the winter. You can also do this by shopping at farmer’s markets, or subscribing to a local sustainable agriculture box.

3. Eat (all) your vegetables

We waste an average 40 per cent of the food that comes into our homes. That’s why Schrader’s pet peeve is when people grab a bunch of carrots in the grocery store, rip off the greens on top and discard them. “There is so much good stuff in those carrot greens, like antioxidants,” she says, pointing out that they make a great chimichurri or salsa verde. Veggies like beets, radishes, cauliflower and broccoli all have delicious, good-for-you greens that can be used in salads or roasted. “Stop peeling stuff,” she advises, too. (She recently served plantain peel “shredded beef” at a dinner attended by the President of Colombia and Jeff Bezos.) “Even strawberry tops are highly edible,” she says. One way to redeem those raspberries you bought out of season, perhaps?

4. Spend your clothing budget wisely

While we’ve all gotten the message that fast fashion is bad—not just from an environmental standpoint, but also in terms of its human impact—many of us have been tempted by the lure of a “conscious” or “eco” collection from our mall staples. “The overconsumption is going to outweigh any benefit from buying a slightly better T-shirt from a brand that’s still ultimately causing a lot of problems,” says Georgina Wilson-Powell, author of Is It Really Green?. She suggests choosing local designers who prioritize waste reduction and circular production processes, and finding second-hand options via vintage stores or online consignment platforms like Depop or Poshmark.

5. Switch to a shampoo bar

Our beauty cabinets are one of the trickiest places to make sustainable switches, thanks to all the plastic beauty product packaging and ingredients from far-flung locales. One easy win is a shampoo bar. “For every bar you use, you save two plastic bottles,” says Wilson-Powell, noting that the category has come a long way from the drying, latherless options you may have tried in the past. “There’s one called Ethique, which is a solid triangle you can melt at home, so it turns into a liquid and you still get that bottle-with-lather feel.” Another quick switch is ditching single-use razors, which can’t be recycled because of the plastic/metal mix. “Swap to something like a stainless-steel razor,” she says. “They no longer look like something a man in the 1950s would use. They look lovely beside your bath.”

6. Minimize your digital carbon footprint

Not all pollution comes from tangible objects. “The carbon emissions from the information and communication technology sector are as big as the airline industry,” says Shashi Kant, director of the Master of Science in Sustainability Management program at the University of Toronto. Each time you send an email or watch a TikTok, a tiny amount of energy is used to power your device and the WiFi, not to mention the carbon emissions from the servers that house all that information. Shashi recommends turning your computer off when you’re not using it (which seems obvious but when was the last time you did that?!), unsubscribing from newsletters you don’t read, blocking video auto-play and choosing analog over digital where possible, i.e., a real book versus an e-reader.

7. Learn what actually goes in your recycling bin

The bad news? Canadians only recycle 20.6 per cent of our waste. The better news? There are some easy ways you can help boost that rate. First, stop putting things in your municipal recycling bin that don’t belong there. Not properly cleaning or rinsing recyclables is one of the primary reasons items you think you’re recycling end up in landfill instead, says Alex Payne, North American public relations manager for TerraCycle. “The second is improper sortation,” which is when items not accepted for municipal recycling (like batteries, aerosols and plastic bags) are mixed in with recyclables. Become well-versed in what your municipality does actually accept, and find alternate ways to recycle the things they don’t, like using TerraCycle’s programs for beauty and oral care packaging or snack and candy wrappers.

8. Find the easy wins

“There isn’t a single, simple solution for everyone,” says Wilson-Powell, who advocates tracking what you buy and do each week, and using that to find alternatives that work for you. “Nothing has no impact, and you have to make judgment calls.” For instance, while she eats vegetarian at home, Wilson-Powell would order locally caught sustainable fish at a restaurant rather than a dish made from quinoa and chia seeds imported from across the world. Give yourself little challenges you can easily achieve, like Car Free Sunday, swapping one flight for a train journey on your next vacation, or hanging your workout gear to dry to cut down on microplastic shed.

Cheddar business helping recycle hard to recycle waste

Local business owner Beccy Lloyd has signed Extra Mile Printing & Embroidery up to collect the waste through the Colgate and Hello Oral Care Recycling Programme and the Garnier Personal Care and Beauty Recycling Programme offered by TerraCycle, world leaders in recycling hard-to-recycle waste. Residents can drop off their oral care, beauty and personal care waste of any brand to Extra Mile Printing & Embroidery on Lower North Street, Cheddar.

How to recycle beauty products – the handy bookmark and keep guide

Happy Global Recycling Day. First introduced back in 2018, today is all about educating people on the importance of recycling for preserving our planet.
‘Beauty product packaging is often composed of a variety of types of material,’ explains Stephen Clarke, Head of Communications at TerraCycle Europe. ‘For example — mirrored glass, cardboard sleeves, paper inserts, expanded plastic foam and more have been known to be used in cosmetics packaging– sometimes all in one item.’ This makes recycling them incredibly difficult. However, TerraCycle has partnered with Garnier to create a free recycling programme for beauty packaging, and these can be taken to one of their allocated drop-off locations. Find your nearest one here.