Terra Cycle is a recycling program, and website, on the cutting edge.  On their website you can locate a participating drop off location or sign up for a Brigade and start collecting yourself; there's a drink pouch Brigade, a Clif Bar Brigade, a candy wrapper Brigade; just to name a few.  These Brigades are responsible for collecting the wrappers / empty containers and shipping them off to Terra Cycle where they are turned into treasures like these (pictures of products are from official website or their facebook page)..