In 2010 proof of the ever burgeoning green movement can be found throughout the stories that made it into the headlines of mainstream media. For instance, there were several stories of various young ladies creating prom dresses out of used gum wrappers and foil beverage pouches. In addition, more and more items made from recycled materials such as t-shirts made from ground up soda bottles began showing up in retail stores. This increase in repurposing materials has caused food and beverage manufacturers like Kraft Foods to stand up and take notice. Proof in point is the company's recent decision to add foil cheese packets to their pre-existing "Terracycle Collection Program."

TerraCycle was founded by a brainiac college student back in 2001 & started as organic fertilizer company {ever see the  worm poop in an upcycled soda bottle?} in addition ~ they run free national collection programs to collect wrappers from tons of products from companies like Frito Lay (Pepsi), Kraft Foods, Stonyfield Farm, Mars Wrigley {and many more.} from schools & non-profits & regular people like you & me!