In 2010 proof of the ever burgeoning green movement can be found throughout the stories that made it into the headlines of mainstream media. For instance, there were several stories of various young ladies creating prom dresses out of used gum wrappers and foil beverage pouches. In addition, more and more items made from recycled materials such as t-shirts made from ground up soda bottles began showing up in retail stores. This increase in repurposing materials has caused food and beverage manufacturers like Kraft Foods to stand up and take notice. Proof in point is the company's recent decision to add foil cheese packets to their pre-existing "Terracycle Collection Program."

TerraCycle’s business model  follows the age-old refrain: one person’s trash is another’s treasure.  The company has collected millions of used bottles, cereal boxes and  packages, and has converted these materials into shopping bags,  backpacks, watches, and pencil pouches. In all, TerraCycle offers more  than 150 products to consumers via large retailers like Target,  Wal-Mart, OfficeMax, Whole Foods, and The Home Depot. In 2009, the  company reported $7.6 million in revenue and its projection for 2010 is  double that. Its number of employees also increased to 75 in 2009 from  50 in 2008.