Pennsbury In a continuing efforts to "go green" at Makefield Elementary School, students and teachers have been working extra hard to recycle. Led by teacher Roberta Stafford, the Recycling Club's goal is to reduce, reuse and recycle as much as possible. The kids spend time each week collecting water bottles, soda cans, paper, cardboard and composted scraps from the cafeteria. The school has also shipped more than 3,200 Capri Sun packages, 100 Kashi packages and 75 chip bags to TerraCycle, a company that reuses packaging to make new products such as book bags that are sold at major retailers.

TerraCycle produces very cool consumer products from recycled food packaging. But for businesses trying to grow revenues in this “soft recovery” the coolest thing about TerraCycle is its creative business strategies for generating top-line revenue results with attractive profit margins. How it engage its customers is what makes TerraCycle’s strategy unique. For example, it “up-cycles” Capri Sun wrappers to create products like pencil holders that target the very school children who are the principal consumers of Capri Sun juices. Its customer engagement program involves encouraging school children to collect the wrappers as a fund raiser for their school and a path for learning about recycling. Beyond this being a brilliant social marketing example it also makes money. From a production-cycle perspective, TerraCycle takes a zero-cost waste stream and converts it into a product with attractive margins.

TerraCycle was founded by a brainiac college student back in 2001 & started as organic fertilizer company {ever see the  worm poop in an upcycled soda bottle?} in addition ~ they run free national collection programs to collect wrappers from tons of products from companies like Frito Lay (Pepsi), Kraft Foods, Stonyfield Farm, Mars Wrigley {and many more.} from schools & non-profits & regular people like you & me!

While recycling statistics show the U.S. making little strides every year, there are certain items that still fall in the "what the hell am I supposed to do with this?" category. Throwing them in the trash is never the best option, as many of these items, such as light bulbs and batteries, can be toxic. Don't let that burnt-out light bulb intimidate you-- If there's a will, there's a way to recycle everything from light bulbs to Capri Sun pouches. So if you will, here are some recycling options for those harder to recycle items.