TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Posts with term L'Oreal X

Design Junkies Upcycle

The designers at TerraCycle refer to themselves as "junkies." The Diagnostic and Statistical Manual of Mental Disorders may not recognize job addiction, but after speaking with the company's resident design junkies, it is not hard to imagine withdrawal symptoms on days off. Not simply because the Trenton, New Jersey-based recycling and upcycling firm does eco-friendly work, but because so much of what they do, or fail to do is an exercise in recombinant aesthetics.

Garnier Cleaner Greener Tour at Walmart

Garnier’s Cleaner Greener Tour will be parked at Walmart on Potranco Road! Walmart shoppers can bring any and all hair care, skin care and cosmetic packaging to the tour vehicle to be recycled by TerraCycle, learn about the environmental impact of personal care products, and score some free samples of Pure Clean. Garnier is kicking off a packaging collection and recycling program with TerraCycle called the Personal Care and Beauty Brigade and announcing biodegradable hair care line Pure Clean.

Garnier inks deal with TerraCycle

L'Oréal's Garnier brand has inked an exclusive partnership with TerraCycle, a company specializing in the collection and reuse of nonrecyclable post-consumer waste, to help reduce the amount of personal care and beauty packaging waste sent to landfills. To help support the partnership, a mobile marketing program kicks off in New York on April 11. Under the partnership, Garnier expects to collect millions of pieces of waste globally. Through the sponsorship of its worldwide Personal Care and Beauty Brigade — individuals or groups who sign up to participate — packaging will be collected and shipped to a TerraCycle facility.

Garnier and TerraCycle to Offer Free Recycling for Beauty Packaging

Garnier is rolling out a paraben- and silicone-free shampoo and conditioner, called Pure Clean--just in time for Earth Day, go figure--but the big news here is that they're partnering with TerraCycle on a a href="http://www.terracycle.net/brigades/personal-care-and-beauty-brigade--2?locale=en-US">Personal Care and Beauty Brigade, a program to collect and recycle all personal care and beauty packaging at no cost to consumers--meaning the postage is pre-paid! The program kicks off tomorrow with the start of The Cleaner Greener Tour, a free event, which is open to the public, in Times Square on tomorrow, April 11th. You'll be able to recycle old beauty packaging, snag samples and spot an eco-celeb, or two.