Celebrate the Pink, Yellow, and “Green” Hues of Easter
TerraCycle®Provides Easter DIY Project and Free Collection Program for Candy Wrappers
Spring is in the air, and the Easter bunny is just a hop, skip and a jump away. This year, make sure to fill your Easter baskets, but not your garbage cans, with sweet treats. TerraCycle offers an environmentally-conscious alternative for all those leftover candy wrappers as well as fun DIY projects to get the whole family excited about an Eco-Easter. With the help of partners MOM Brands™and M&Ms, TerraCycle hopes to make this springtime holiday greener than the newly-grown grass.
The designers at TerraCycle refer to themselves as "junkies." The Diagnostic and Statistical Manual of Mental Disorders may not recognize job addiction, but after speaking with the company's resident design junkies, it is not hard to imagine withdrawal symptoms on days off. Not simply because the Trenton, New Jersey-based recycling and upcycling firm does eco-friendly work, but because so much of what they do, or fail to do is an exercise in recombinant aesthetics.
To help celebrate Earth Month, Earth Day, Easter and Cinco de Mayo, TerraCycle is launching several campaigns that put a new spin on recycling, making it more creative then ever and easy for everyone to get involved. On April 11, TerraCycle will join with the Garnier Brand to provides the first comprehensive solution for all cosmetic packaging waste.
Billions of pieces of waste are expected to be collected by Garnier which will dramatically reduce the amount of waste sent to landfills. Through the sponsorship of worldwide Cosmetics Brigade, cosmetic packaging will be collected and shipped to a TerraCycle facility. All kinds of cosmetic waste that would otherwise end up in our trash can now be recycled or reused. This is huge. Not too long ago I was discussing reusing and recycling cosmetic waste. Now Garnier and TerraCycle offer a fabulous solution.
Americans bought 120 million pounds of candy last Easter.
By the time the sugar high wears off, millions of candy wrappers have been discarded and end up in landfills. It doesn't have to be that way.
TerraCycle has partnered with Mars/Wrigley and Cadbury to create a second life for used candy wrappers.
Conscious consumers are invited to join the Candy Wrapper Brigade by saving the wrapper from a Mars/Wrigley or Cadbury candy product. Collected wrappers can be sent to TerraCycle, where they'll be upcycled into purses, backpacks, coolers and other products.
Participation in the Candy Wrapper Brigade is simple and free -- all costs and shipping are covered. Eligible products include M&Ms, Skittles, Sour Patch Kids, Twix, Snickers and Swedish Fish.
Terracycle Speakers: these M&M speakers done by Terracycle are made with recycled M&M boxes, in fact everything Terracycle makes were previously trash, which in the green world, we call this process upcycling. They also donate a small percentage of each trash a school or an individual sends them and so far have donated over $1.5M. You can also find other cool gift ideas such as a circuit board desk clock, a bike chain frame or an Oreo wrapper kite.
BOOM BOOM POW
TerraCycle makes mini
Speakers ($13.99) and
Boomboxes ($18.99) from upcycled M&M’s, Skittles and Starburst candy wrappers. Upcycling means using materials that would otherwise go to waste—in this case, excess packaging. Light, portable and super-colorful, the speakers and boomboxes are a natural complement to any iPod or MP3-player gifts this Christmas. They’re also battery-free, drawing power from your device to boom your sweet sounds—and packed and shipped flat to reduce pollution.
—Brita Belli
CONTACT:
DwellSmart.
Then there was keynoter Tom Szaky, founder of TerraCycle <
http://www.terracycle.net/> , whose out-of-the-bottle thinking created a new business and a way to recycle a multitude of products previously designated for the waste stream. After devising an ingenious method for farming worm poop (yes, I said worm poop) and converting it to fertilizer, TerraCycle then came up with the idea of recycling old Coke and Pepsi bottles--as is, without breaking them down first--to distribute the product, turning two types of garbage into a resaleable and useful product simultaneously and cheaply. (The only first-run part of the product is the label.)
TerraCycle is included in Entrepreneur Magazine's Top 100 Most Brilliant Companies To Watch