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KRAFT AND POLLY-O CHEESE TEAM UP WITH SIX FLAGS FOR A TWISTED SUMMER OF FAMILY FUN

GLENVIEW, Ill., May 16, 2011/PRNewswire/ -- KRAFT and POLLY-O brand String Cheese and Twists are all about twisted fun for kids and this summer, KRAFT and POLLY-O have teamed up with Six Flags to offer families great value and tons of "twisted fun" all season long. Beginning May 15th through August 31st, families can enjoy big savings at Six Flags parks across the country with specially marked packages of POLLY-O and KRAFT String Cheese and Twists.  Families simply bring a KRAFT or POLLY-O String Cheese or Twists package wrapper to a participating Six Flags park(1) to receive the discount.  The discount varies by brand:  *   POLLY-O packages are good for one Free Kids Ticket (under 10 years old) with the purchase of a general admission ticket on weekdays (up to a $34.99 value) or $15 off general admission any day.  *   KRAFT packages are good for $15 off general admission any day. "We're thrilled to team up with Six Flags to help kids have fun this summer," said Chris Urban, brand manager for Kraft Foods.  "We know families are looking for more value and it's great that Kraft and POLLY-O customers can enjoy a memorable day at Six Flags with a special price with this fun promotion." In addition to the valuable on-pack discount for Kraft and POLLY-O customers, the brands will activate their twisted fun with an integrated marketing campaign inside the parks and offer consumers a chance to win great prizes with a national sweepstakes. Kraft and POLLY-O will feature branding on Six Flags family-targeted "twisting" roller coasters at participating parks across the country, as well as run branded advertising across the Six Flags Media Networks, including commercials on Six Flags TV, the theme park's award-winning out-of-home television network. For consumers seeking even more fun this summer, Six Flags and Kraft/POLLY-O is launching the "Twisted Adventure" Sweepstakes, where one lucky family at each of the participating Six Flags parks will win "twenty one-day general admission tickets to the local park of their choice".  The sweepstakes will run through June 30th, 2011 and consumers may enter online at sixflags.com/twistedsweeps<http://www.sixflags.com/twistedsweeps>. No purchase necessary.
"We're really excited about this partnership," said David McKillips, Senior Vice President – Corporate Alliances.  "This is an innovative promotion that provides great exposure for the brands with our in-park media assets and certainly great value for moms and families with savings at our parks." Kraft Foods is also partnering with TerraCycle, the international upcycling and recycling company that turns packaging wrappers into affordable, eco-friendly products.  This summer all of the KRAFT and POLLY-O packaging wrappers collected at Six Flags will be upcycled into useful products while saving waste from landfills.

KRAFT and POLLY-O CHEESE team up with SIX FLAGS

GLENVIEW, Illinois, USA, May 16, 2011 /PRNewswire/ -- KRAFT and POLLY-O brand String Cheese and Twists have teamed up with Six Flags to offer families value and "twisted fun" all season long. Beginning May 15th through August 31st, families can enjoy savings at Six Flags parks across the country with specially marked packages of POLLY-O and KRAFT String Cheese and Twists. Families bring a KRAFT or POLLY-O String Cheese or Twists package wrapper to a participating Six Flags park(1) to receive the discount. The discount varies by brand: POLLY-O packages are good for one Free Kids Ticket (under 10 years old) with the purchase of a general admission ticket on weekdays (up to a $34.99 value) or $15 off general admission any day. KRAFT packages are good for $15 off general admission any day. "We're thrilled to team up with Six Flags to help kids have fun this summer," said Chris Urban, brand manager for Kraft Foods. "We know families are looking for more value and it's great that Kraft and POLLY-O customers can enjoy a memorable day at Six Flags with a special price with this fun promotion." In addition to the on-pack discount for Kraft and POLLY-O customers, an integrated marketing campaign inside the parks offers consumers a chance to win prizes with a national sweepstakes. Kraft and POLLY-O will feature branding on Six Flags family-targeted "twisting" roller coasters at participating parks across the country, as well as run branded advertising across the Six Flags Media Networks, including commercials on Six Flags TV, the theme park's award-winning out-of-home television network. In addition, Six Flags and Kraft/POLLY-O are launching the "Twisted Adventure" Sweepstakes, where one lucky family at each of the participating Six Flags parks will win "twenty one-day general admission tickets to the local park of their choice." The sweepstakes will run through June 30th, 2011 and consumers may enter online at sixflags.com/twistedsweeps. "We're really excited about this partnership," said David McKillips, Senior Vice President – Corporate Alliances. "This is an innovative promotion that provides great exposure for the brands with our in-park media assets and certainly great value for moms and families with savings at our parks." Kraft Foods is also partnering with TerraCycle, the international upcycling and recycling company that turns packaging wrappers into affordable, eco-friendly products. This summer all of the KRAFT and POLLY-O packaging wrappers collected at Six Flags will be upcycled into useful products while saving waste from landfills.

Kraft Foods' string cheeses -- branded Polly-O on the East Coast and Kraft elsewhere in the country -- are teaming with Six Flags Entertainment Corp. for a multi-platform "Twisted Fun" promotion this summer.

  Kraft Foods' string cheeses -- branded Polly-O on the East Coast and Kraft elsewhere in the country -- are teaming with Six Flags Entertainment Corp. for a multi-platform "Twisted Fun" promotion this summer. The promotion also brings in a sustainability element, through a partnership with the TerraCycle, Inc. "upcycling" company.

Recycling part of culture at Bartlett school

At Bartlett’s Liberty Elementary School, recycling isn’t just a passing fad. It’s a way of life. During lunch, students dispose of their leftover food before sorting their packaging into various bins for cookie wrappers, drink pouches, potato chip bags and other items. If they forget, the lunchroom staff reminds them. This has been the culture at Liberty since art teacher Heather Lass started the TerraCycle program at the school. TerraCycle accepts hard-to-recycle objects like used glue sticks and mp3 players and recycles them into products such as clipboards and tote bags that they sell online or through national retailers. Large recyclers, like schools, can open an account on TerraCycle’s website and track their progress, earning 2 cents for every item they send in. So far, students at Liberty have collected more than 20,000 items, earning more than $500 for the school.

Nurseries stay green with ‘upcycling’ and recycling work

One of the latest efforts to improve sustainability and keep hardto- recycle material out of landfills is a collaboration among Clearwater Nursery in Nipomo, international recycler TerraCycle, and food and consumer products giant Unilever. “We’re working with our partners to be the exclusive provider of potted plants in ‘upcycled’ butter containers,” explained Steven Medeiros, Clearwater Nursery marketing executive. “The idea behind the program is to repurpose these containers for a second and third run.”

East Amwell School wins $50,000

EAST AMWELL TWP. — Where most people see trash, the township school’s Environmental Club sees cash. That has won $50,000 for the school, the top prize in a TerraCycle-Walmart contest for New Jersey public schools. It did so by blitzing TerraCycle with 52,640 plastic wrappers and containers during the two-and-a-half-month contest. “You can’t get much greener than this!” exclaimed the club’s adviser, fifth-grade language arts and science teacher Sharon Ernst. It all started in 2008 with Ernst casting about for a way to raise money for an Environmental Club for fourth- and fifth-graders. She wanted to do something applicable to stewardship, which ruled out fundraisers such as bake sales. She considered selling seeds, then a parent mentioned TerraCycle, which pays nonprofit groups that send it hard-to-recycle items for reuse or recycling.

Green is Good

Garbage is irresistible to some of the most devoted eco-entrepreneurs. Already old hat are the many crafts industries producing purses and totes made out of tossed-out potato chip packages and bottle pop tops. Always looking for new notions, recycling firm TerraCycle has a 25,000-square-foot warehouse in New Jersey stuffed with old Skittles bags to fabricate into kites, Capri Sun juice pouches for backpacks and chip bags converted into coolers. The company makes pet toys and garments out of emptied dog food bags and is seeking constructive uses for expired pills, old pill bottles and razor blades.

Recycling will bring funds to senior center

The South Brunswick Senior Center has teamed up with eco-wise business TerraCycle to collect waste materials that are not normally taken by local recycling. The senior center will receive 2 cents for each wrapper and 25 cents for each inkjet cartridge that TerraCycle accepts. They will even pay the postage. TerraCycle will then up-cycle the goods into eco-friendly products. Items to be accepted for recycling are all Mars candy wrappers, all Nabisco and Keebler cookie wrappers, all brands of inkjet printer cartridges, all types of Kraft cheese products, and Scott brand wrappers for toilet paper, paper towels and napkins.