TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Campañas de acción social y medio ambiente

Nuestra Universidad Autónoma de Madrid, a través de su grupo ambientalista Ecocampus, tiene en marcha en este momento un par de campañas de acción social en la que todos podemos colaborar, sin que esto requiera para nosotros demasiada inversión de tiempo y/o esfuerzo. Una de ellas es la recogida de tapones solidarios para Aitana, una niña de 11 años que vive en Taranzona (pueblo en Zaragoza). Ella sufre de cardiopatía congénita y necesita 400.000 euros para someterse a dos operaciones en Boston.

Cumming Elementary Students Are Great Recyclers!

Cumming Elementary deserves congratulations for the amount of waste they are keeping out of the local landfill. The school is one of the top collectors of hard-to-recycle waste in TerraCycle's nationwide Brigade programs. The students collect Capri Sun drink pouches, Frito-Lay chip bags, cookie wrappers and Elmer's glue containers among several other items, which earns them money for charity and keeps the garbage out of the local landfill. Cumming Elementary has earned more than $2,620 from recycling items that would otherwise be thrown away, which translates to approximately 130,806 units of waste. TerraCycle turns the collected packaging into new products such as tote bags, recycling bins, watering cans and backpacks. The school is one of 90,000 schools and community groups across the globe collecting almost 50 different kinds of products and packaging that TerraCycle accepts. In addition to participating in the TerraCycle Brigades, Cumming Elementary also recycles cans and bottles through the Dream Machine Recycle Rally, a national program co-sponsored by PepsiCo that aims to raise awareness of the importance of recycling among K-12 students. Schools can earn rewards and compete for prizes. Interested parties in either the TerraCycle Brigade programs or the Dream Machine Recycle Rally can visit www.terracycle.com to sign up.

Green School

Holbrook Elementary School TerraCycle team members Matthew Wilson (left), Hudah Nsubaga, Courtney Smith, Kaitlyn John, Fareeha Hassan and Ryleigh Altenburg placed seventh in a nationwide contest to reduce waste by diverting 7,448 units of waste from landfills during the past six months. Since joining TerraCycle in November 2010, the school has collected 30,372 units of waste.

RECICLANDO...

Esta semana poñemos en marcha dúas iniciativas de reciclaxe na escola! Por unha parte imos formar parte da Brigada de recollida de instrumentos de escritura que organizaTERRACYCLE xunto coa empresa BIC. Pódese reciclar case todo, e os bolígrafos, rotuladores, marcadores, plumas, correctores despois de rematados... pódense convertir dándolles outro uso... Mirade o VÍDEO para descubrir que se pode facer...

Honest Kids Deserve Honest Tea

Honesty has been on my mind lately. My dashboard dictionary defines “honest” as “free of deceit and untruthfulness; sincere”. For a company to use such an adjective in their name, they better mean it! I am not a big fan of juice boxes or pouches. The convenience is great for packing school lunches or traveling, but honestly, and we are being honest here, I want my kids to drink water. The other concern for me is disposing of the packaging. Honest Tea has partnered with Terracycle to solve this problem or at least alleviate it: Every year millions of drink pouches end up in garbage and landfills. Honest Kids and TerraCycle are working together to change that. As eco-friendly innovator, TerraCycle converts the drink pouches into unique fashion bags, tote bags, pencil cases, and other fun items for kids and adults. This a great idea, but you need to collect 500 pouches before you turn them in, and Terracycle will compensate $0.02 per pouch to your organization. That’s a lot of pouches! Honesty is an important value, perhaps the most important. It defines our personal integrity. As a marketing term, I don’t have a problem with it’s use by Honest Tea. The fact Coca-Cola owns part of the company makes it easy to find it in convenience stores and other places reaching a larger audience. There’s always balance when it comes to honesty. Disclosure: I was sent free samples of these products to review. No prior assurances were given as to whether the review would be positive or negative.

Film "Last Call at the Oasis" is Sobering Look at World Water Crisis

As trash takes over the planet via overflowing landfills, the growing Pacific Gyre, endless litter, and needless consumption, meanwhile something very important is rapidly disappearing – and you should be concerned. More and more trash, less and less… clean water. I’ve dedicated my entire life to one environmental issue: Eliminating the Idea of Waste. When I met some of the talented folks at Art Takes Over (ATO) andParticipant Media (producers of top films like Food, Inc. and An Inconvenient Truth), and I heard about their new documentary, "Last Call at the Oasis," I realized that while recycling and reuse should remain a top priority and top concern, there’s an environmental issue much bigger facing the 21st Century and that’s clean water. I recently mentioned to you in my post about sustainable fashion that I think art is an incredible medium for pressing messages such as the need to recycle.TerraCycle had the pleasure of speaking with Jessica Yu, the Academy Award-winning director of "Last Call at the Oasis," for our podcast this week.

Fashion Can Be an Influence in Environmental Change

Let’s be honest – I don’t know a lot about fashion. It’s certainly not my expertise – that would be trash. In addition to knowing a lot about trash, I know a fair bit about changing people’s perception of trash. TerraCycle’s goal is to get people thinking different about trash in order to eliminate the idea of waste. To that end, we do a lot of PR, marketing, and engagement activities to show people that any type of trash can be useful and can be remade into something else when its first life is over. I think fashion and art are two great ways of encouraging this kind of thinking because they’re visual and influential.