Honesty has been on my mind lately. My dashboard dictionary defines “honest” as “free of deceit and untruthfulness; sincere”. For a company to use such an adjective in their name, they better mean it! I am not a big fan of juice boxes or pouches. The convenience is great for packing school lunches or traveling, but honestly, and we are being honest here, I want my kids to drink water. The other concern for me is disposing of the packaging. Honest Tea has partnered with Terracycle to solve this problem or at least alleviate it: Every year millions of drink pouches end up in garbage and landfills. Honest Kids and TerraCycle are working together to change that. As eco-friendly innovator, TerraCycle converts the drink pouches into unique fashion bags, tote bags, pencil cases, and other fun items for kids and adults. This a great idea, but you need to collect 500 pouches before you turn them in, and Terracycle will compensate $0.02 per pouch to your organization. That’s a lot of pouches! Honesty is an important value, perhaps the most important. It defines our personal integrity. As a marketing term, I don’t have a problem with it’s use by Honest Tea. The fact Coca-Cola owns part of the company makes it easy to find it in convenience stores and other places reaching a larger audience. There’s always balance when it comes to honesty. Disclosure: I was sent free samples of these products to review. No prior assurances were given as to whether the review would be positive or negative.