Last month my fascination with how values and purpose can drive corporate culture, products and brand took me to Trenton, New Jersey to visit a company called Terracycle [www.terracycle.net ]. Terracycle, it turns out, is an incredible example of how staying true to your values and purpose can translate into a robust business.
Terracycle has pioneered a business model that is not only helping solve our garbage crisis; it's also fueled their exponential growth over the last several years. Now with revenues of $20 million a year, they are rapidly creating a new asset class—garbage.
Last month my fascination with how values and purpose can drive corporate culture, products and brand took me to Trenton, New Jersey to visit a company called Terracycle [www.terracycle.net ]. Terracycle, it turns out, is an incredible example of how staying true to your values and purpose can translate into a robust business.
Terracycle has pioneered a business model that is not only helping solve our garbage crisis; it's also fueled their exponential growth over the last several years. Now with revenues of $20 million a year, they are rapidly creating a new asset class—garbage.
TerraCycle and Partners Provide Upcycled Costume Ideas and Free Collection Programs for Halloween Trash
Halloween is one of the best times of the year for creative people as they set out to make their own eye-catching costumes and bags. Halloween lovers can now create costumes out of used candy wrappers and other non-recyclable packaging commonly found this time of year, all thanks to TerraCycle’s do-it-yourself costume ideas. Then, after Halloween, families can send their candy wrappers back to TerraCycle (for free!) and earn money for a local charity or school.
TerraCycle and Partners Provide Upcycled Costume Ideas and Free Collection Programs for Halloween Trash
Halloween is one of the best times of the year for creative people as they set out to make their own eye-catching costumes and bags. Halloween lovers can now create costumes out of used candy wrappers and other non-recyclable packaging commonly found this time of year, all thanks to TerraCycle’s do-it-yourself costume ideas. Then, after Halloween, families can send their candy wrappers back to TerraCycle (for free!) and earn money for a local charity or school.
It seems like all we hear about these days is the “go green” movement. We are all told to drive hybrid cars, recycle and use paper — not plastic. In addition to this movement, the Virginia Tech Equestrian Team has joined the movement by collecting our food wrappers?
The Equestrian Team has joined a brigade through a company called Terracycle. Terracycle is a relatively new company that aims to create bags, purses, kites, picture frames and backpacks, almost anything you can imagine out of old food wrappers. It’s really not as weird as you may think, and the products end up looking quirky and cute.
Terracycle devotes its work to “upcycle” traditionally non-recyclable products and create usable items. The company statement claims that the products “keep waste out of landfills and contribute to a cleaner world.” It may seem a little far-fetched, but it’s amazing how one small movement can make such a large impact.
Some of the products are available at major retailers such as Target and Walmart, while the entirety of its products are available to buy online. You also have the opportunity to buy either a pre-made product or to “create your own.” In creating your own product, you or your specific organization can choose the item you want to create, and then learn about the wrappers you need to collect. Different products are made with different types of wrappers, and these wrappers are then mailed to Terracycle which then upcycles the wrappers into various products.
This year, bringing green into the fall and winter is easy. While packing lunches as kids head back to school, options for staying eco-friendly and keeping lunch tasty are at your fingertips.
TerraCycle, a pioneering recycling and upcycling company, offers eco-friendly, upcycled and recycled lunchboxes as well as a way to earn money by collecting non-recyclable food packaging such as cookies, chips, and juice pouches.
Once they're done, students can make their own environmental efforts by joining a Brigade, collecting their wrappers and sending them in to TerraCycle to earn money for their school. In addition to the lunchboxes mentioned above, TerraCycle turns the wrappers into eco-friendly backpacks, pencils and notebooks for students to enjoy.
