Hoje, a companhia é líder internacional no campo do "eco-capitalismo", está presente em diversos países e o Brasil é o primeiro da América Latina a recebê-la.

Aproveitando esse momento de descontração, a marca de sucos em pó Tang, da Kraft Foods Brasil, lança nas praias de São Paulo, Paraná e Rio Grande do Sul o projeto “Verão Esquadrão Verde Tang”, durante os meses de janeiro a março.

The first “upcycling” game on Facebook that aims to teach how to turn trash into cash. Trash Tycoon is an upcycling social network game developed by Guerillapps. The game applies traditional social gameplay features to highlight real-world issues such as waste, water, and “green” activities. Gameplay includes cleaning trash, recycling, and constructing products and decorations out of recycled material. The game shares a number of partnerships with real world companies, including TerraCycle <http://www.terracycle.net/en-US/> , Carbonfund.org <http://Carbonfund.org/> , TreeHugger <http://www.treehugger.com/> , and Kraft Foods <http://www.kraftfoodscompany.com/welcome.aspx> .

Efterfrågan på kaffemaskiner med engångskapslar ökar kraftigt i Sverige. Samtidigt skapas ett berg med förpackningsskräp som hittills till större delen bara bränts upp. TerraCycle och Tassimo har därför satt upp Tassimo-brigaden, ett initiativ för att istället ta vara på kapslarna. Brigaden engagerar vanliga konsumenter att samla in använda kaffekapslar och skicka dem till TerraCycle. Tassimo-brigaden genererar dessutom behövliga välgörenhetsbidrag till Rainforest Alliance, och stödjer därmed de certifierade plantager som står för 60 procent av kaffet i Tassimos kapslar. Tassimo-brigaden är väl integrerad inom en bredare hållbarhetsagenda, inte ett avskilt återvinningsprojekt. Programmet ser bland annat till att öka medvetenheten kring återvinning och återanvändning bland konsumenter. Det finns ett tydligt behov av nytänkande för att hantera produkter som kaffekapslar. Tassimo-brigaden svarar mot det behovet.

A cada R$ 14,90 em compras de produtos de qualquer uma das marcas, o consumidor ganha um kit escolar, contendo uma caixa de ecolápis com 12 cores e um ecoestojo produzido pela TerraCycle a partir de embalagens de suco em pó recicladas.

Com a chegada do verão e das férias escolares, aumenta o número de turistas no litoral. Aproveitando esse momento de descontração, a marca de sucos em pó Tang, da Kraft Foods Brasil, lança em algumas praias o projeto “Verão Esquadrão Verde Tang”.

A Suzano Papel e Celulose iniciou uma parceria com a TerraCycle, empresa internacional  de upcycling – reciclagem de materiais e conversão em produtos acessíveis.

Founder and CEO of TerraCycle, Tom Szaky has been collecting and upcycling refuse since childhood, starting with discarded TVs and computer monitors.   "Even at a very young age, the excess and waste I saw surprised and intrigued me." Inspired by seeing waste as a great opportunity, the landfill as a poorly organized factory, and that with a little innovation he could run a profitable business that was also good for the planet, Tom dropped out of Princeton and TerraCycle was born.  Starting with sales of the brand's worm-converted waste fertilizer to the Home Depot and Walmart in 2004, TerraCycle has continued to flourish now working with major brands such as Kraft Foods, Frito-Lay, Mars, CLIF BAR and others, in sponsoring the collection of post-consumer packaging that pays schools and non-profits 2 cents for every piece they collect.  Today over 50,000 organizations have helped collect over 1 billion pre- and post-consumer wrappers that have been made into affordable eco-friendly products, such as totes and backpacks. In 2009, Tom released his first book, Revolution in a Bottle, and starred in 3 episodes on the National Geographic Channel series, Garbage Moguls.  When asked what lasting impression he wants to leave on the planet?

New Jersey-based TerraCycle collects waste packaging from over 60,000 schools and community groups nationwide and “upcycles” them into new, useful products. Known for their “Brigades,” which has students and groups collecting everything from single use drink pouches to empty yogurt containers, Terracycle pays for shipping, prints the shipping labels the Brigades use, keeps track of how many items each Brigade has collected and even provides the shipping boxes. To make the Brigade program successful, TerraCycle has partnered with a number of well-known manufacturers like Kraft, PepsiCo and PaperMate to help turn the nonrecyclable into recyclable. Earlier in the year, TerraCycle partnered with Walmart to showcase and sell a wide variety of the repurposed products they’d created including tote bags made from Frito-Lay wrappers and purses and shoulder bags made from candy wrappers like M&M’s and Skittles. Terracycle has expanded its recycling program into eleven countries and, since its 2001 founding, has diverted billions of pieces of waste that were either upcycled or recycled into over 1,500 different products. They partnered with Toys R Us and Macy’s in New Jersey to collect in-store materials like used sneakers, shoes, used diaper packaging and used and broken toys. They’re discussing a possible regional program roll-out in the northeast. TerraCycle has also opened several retail stores featuring their innovative “new” products. They’ve also developed the TerraCycle Classroom Curriculum to teach students about the problems of and solutions to waste. TerraCycle is a company with both a vision and the ability to give trash a new, useful second life. You can find out more about them at www.Terracycle.net <http://www.Terracycle.net> .