Wie wäre es mit Lautsprecherboxen aus Chipstüten? Oder Klobrillen aus alten Bonbon-Verpackungen? Aus Müll ein neues Produkt machen - mit diesem einfachen Prinzip versucht das junge Unternehmen "Terracycle", den Amerikanern ihre Wegwerf-Mentalität auszutreiben - und startet damit jetzt auch in Deutschland. Miriam Braun stellt die Firma aus New Jersey vor.
Tang, marca de Kraft Foods Mèxico y líder de bebidas en polvo, anunció hoy el lanzamiento del Movimiento “Preparar, beber, ayudar”, el cual a través de diversos programas y acciones divertidas y de fácil implementación, busca promover en los niños la importancia del cuidado del medio ambiente.
El movimiento arranca la campaña en medios a partir del 31 de enero a nivel nacional con televisión abierta, de paga, apoyos locales en exteriores y un plan de cine itinerante con funciones al aire libre en diferentes ciudades del país.
El Financiero en línea
México, 18 de febrero.- Con una inversión estimada de seis millones de dólares la marca Tang de Kraft Foods México anunció el lanzamiento de su campaña “Preparar, beber, ayudar” a través de la cual se buscará entre otras acciones impulsar la recolección de sus empaques vacíos para su reutilización, informó Charles Chamouton, director de marketing para la Categoría de Bebidas en Polvo, Quesos y Groceries de la multinacional en nuestro país.
Entrevistamos o Guilherme Brammer,representante da TerraCycle no Brasil,um projeto muito legal que ensina a superar o desperdício e a ajudar o planeta.
A TerraCycle é uma empresa pioneira no mercado de sustentabilidade que busca substituir o uso de materiais virgens, como um novo plástico ou tecido.
Já ouviu falar em lixo patrocinado ? Com esta ideia a empresa norte-americana TerraCycle criou, em parceria com grandes companhias, uma maneira inovadora de coletar e reutilizar embalagens de difícil decomposição.
Canada Newswire -- - Walmart Canada and many of Canada's largest corporations today announced the results of initiatives promised one year ago at the Walmart Green Business Summit. The updates are vailable on www.ShareGreen.ca.
Walmart Canada posed the Sustainability Challenge to prominent Canadian companies at the Walmart Green Business Summit on February 10, 2010. The
companies signed the following commitment: "My organization will launch a major sustainability project over the next year in Canada focused on waste, energy, water or sustainable products or services."
Highlights of the earth-saving projects include a new, lighter package for Heinz, makers of Renees Gourmet dressings, which reduced Green House Gas (GHG) emissions during transportation. The switch contributed to the company's reduction in GHG emissions by more than 16.2 percent in 2010.
Kraft Foods partnered with Terra-Cycle to sponsor the "up-cycling" of its snack food packaging into retail items such as tote bags, shower curtains and umbrellas. Kraft Foods diverted more than 590,000 packages from landfills through this program.
"These results show that Canadian companies can make significant and tangible differences by adopting greener business practices," said David Cheesewright, president and CEO of Walmart Canada. "They also show companies can cut costs and create new revenue streams while doing it. We applaud the companies that took on this challenge because their commitment impacts millions of Canadians."
Signatories to the Sustainability Challenge are:
3M Canada Kraft Canada Inc.
Bissell Inc. Kruger Products L.P.
Canadian Tire Corporation Maple Leaf Foods
Coca-Cola Canada McDonalds Canada
Frito-Lay Canada Naya Water
Greenomics Corporation Nature's Path Foods
Hallmark Canada Nature's Grilling Products
Hewlett-Packard (Canada) Projecting Change Film Festival
H.J. Heinz Company Richelieu
The Home Depot Canada SC Johnson and Sons
Staples Canada Inc Unilever Canada Inc
Spin Master Inc Walmart Canada
SOURCE: ShareGreen.ca, Walmart Canada
O consumidor ganha um kit escolar, contendo uma caixa de ecolápis com 12 cores e um ecoestojo produzido pela TerraCycle a partir de embalagens de suco em pó recicladas.
Neste início do ano, o presidente Mauro de Oliveira, lançou um desafio aos colaboradores do SEC: cada um, todo mês, terá a meta mínima de coletar 30 embalagens.
