שטראוס פריטו ליי הינה החברה הראשונה בישראל החוברת לטרהסייקל ישראל, ויחד הן משיקות תכנית איסוף ארצית הנקראת "חטיבת תפוצ'יפס", שתשלב צרכנים באופן פעיל באיסוף שקיות החטיפים המשומשות שלהם

TerraCycle er Princeton-studenten, Tom Szakys store drøm; et firma, der fremstiller innovative, miljøvenlige og gennemtænkte forbrugerprodukter af affald.

Det er Kraft Foods og Bosch der står bag den nye kaffemaskine Tassimo, som især adskiller sig ved at kapslerne kan indsendes til genbrug. Det betyder, at man efter brug kan indsende de brugte kapsler og folie til det innovative genbrugssystem TerraCycle, hvorefter kapsler og folie vil blive genanvendt i andre produkter.

Which brings us to garbage. Albe Zakes – VP at Terracycle, told us how they have grown from a 2-man dorm room operation to a global phenomenon that collects and repurposes waste in 15 countries on 4 continents. Repurposing brand waste has become the real focus... repurpose and reuse being the key words. TerraCycle has changed the debate on brand responsibility. They realized every brand has a waste issue, most all their packaging is non recyclable and brands are not stepping up to deal with it. They pitched brands that spend millions on this packaging and branding to reuse their brand packaging and avoid the pollution of landfills and incineration. It is catching on. Kraft Foods, Frito-Lay, Mars, Kimberly-Clark, L’Oreal Coca Cola and others have signed up and created partnerships.

Which brings us to garbage. Albe Zakes – VP at Terracycle, told us how they have grown from a 2-man dorm room operation to a global phenomenon that collects and repurposes waste in 15 countries on 4 continents. Repurposing brand waste has become the real focus... repurpose and reuse being the key words. TerraCycle has changed the debate on brand responsibility. They realized every brand has a waste issue, most all their packaging is non recyclable and brands are not stepping up to deal with it. They pitched brands that spend millions on this packaging and branding to reuse their brand packaging and avoid the pollution of landfills and incineration. It is catching on. Kraft Foods, Frito-Lay, Mars, Kimberly-Clark, L’Oreal Coca Cola and others have signed up and created partnerships.

More and more, successful marketing means reaching your consumer and delivering your message through multiple channels and platforms. TerraCycle, a multiple-time Inc. 500 winner, has grown from a 2-man dorm room operation to a global phenomenon that collects and repurposes waste in 15 countries on 4 continents. In 2011, TerraCycle’s revenues will top $20 million after only 8 years in business. All this growth has occurred without buying a single paid advertisement of any kind. Instead of spending precious dollars on advertising and traditional sponsorship, TerraCycle uses a variety of low-cost marketing efforts, including massive public relations campaigns, corporate blogging, social media promotions and contests, brand ambassador programs, and grassroots marketing. TerraCycle also works with many of the world’s largest consumer packaged goods companies including Kraft Foods, Frito-Lay, Mars, Kimberly-Clark, and L’Oreal. Through these partnerships, TerraCycle is able to create a variety of unique activation programs through Web site, retail programs, and more.

Which brings us to garbage. Albe Zakes – VP at Terracycle, told us how they have grown from a 2-man dorm room operation to a global phenomenon that collects and repurposes waste in 15 countries on 4 continents. Repurposing brand waste has become the real focus... repurpose and reuse being the key words. TerraCycle has changed the debate on brand responsibility. They realized every brand has a waste issue, most all their packaging is non recyclable and brands are not stepping up to deal with it. They pitched brands that spend millions on this packaging and branding to reuse their brand packaging and avoid the pollution of landfills and incineration. It is catching on. Kraft Foods, Frito-Lay, Mars, Kimberly-Clark, L’Oreal Coca Cola and others have signed up and created partnerships.

En ny trend inden for kaffedrikning vinder stor fremgang – nemlig kaffe på kapsler. Nyeste skud på stammen Tassimo, der gør det muligt at genbruge kapslerne. Det er Kraft Foods og Bosch der står bag den nye kaffemaskine Tassimo, som især adskiller sig ved at kapslerne kan indsendes til genbrug. Det betyder, at man efter brug kan indsende de brugte kapsler og folie til det innovative genbrugssystem TerraCycle, hvorefter kapsler og folie vil blive genanvendt i andre produkter.

In addition to "upcycling," or directly reusing materials to create new ones, TerraCycle also grinds and reprocesses items like pens and glue bottles into plastic lumber, trash cans, watering cans and planting pots. "Take a walk around your local supermarket," suggests Albe Zakes, director of publicity for TerraCycle. "A vast majority of the consumer packaging that you're going to find is non-recyclable." He starts to list products: candy wrappers, chip bags, drink pouches, pens, glue bottles, tape dispensers ... And it becomes obvious that this guy has thought a lot about trash. Which is not surprising, considering TerraCycle's entire business model is built on trash – and their offices are made from it. The 10-year-old company takes nonrecyclable materials – like the candy wrappers and chip bags – and turns them into new products like pencil cases and lunchboxes. TerraCycle founder Tom Szaky often says he doesn't ever see trash anymore; he just sees cash.