SOUTHBOROUGH, MA, October 20 – The teachers at the Woodward Memorial School used to see a lot of Capri Sun drink pouches get thrown away.  Once they signed up to recycle them through a company called TerraCycle, the school began earning two cents for every one of those pouches and became part of a nationwide effort that has just reached an impressive milestone of keeping 50 million pouches out of landfills.  In addition, TerraCycle, which makes affordable, eco-friendly products from packaging waste, and Capri Sun have paid one million dollars to schools and non-profits in return for the recycled drink pouches.

As part of the "How I Made My Millions" series, CNBC.com asked the founders and CEOs of these companies to share their experience on a variety of topics. What follows is advice for starting a business even in a tough economy from TerraCycle's Tom Szaky. Recession. Depression. Just plain tough. Whatever you call the economy today, the sane among us would have you believe it’s a lousy time to start a business. Except it isn’t. I’ve been operating TerraCycle <http://www.terracycle.net/> in a recession-smart way since the start, and have four ways you can, too:

Saintly Recyclers mail in their trash. Terracycle.net will recycle (usually postage is free) and donate to charity your candy wrappers, yogurt cups, drink pouches, cookie wrappers, Flavia Freshpacks, Frito-Lay chip bags, energy and granola bar wrappers, Bear Naked wrappers, Kashi packages, cell phones, Huggies and Scott tissue wrappers, Aveno tubes, Scotch tape dispensers, corks, cereal bags, Sharpies and Papermate writing instruments, Neosporin tubes, coffee bags, lunch kits (like Lunchables), Colgate tubes and packaging, Ziploc bags and containers, Inkjet cartridges, and Sprout and Revolutions food containers. Preserveproducts.com recycles your No. 5 plastics (same company that has the receptacles at Whole Foods) and water filters into toothbrushes and razors.

The items will be recycled by Terra Cycle when goals are reached and the program is aiming at collecting more than 500 items from each category each month. Following is the list of items which can be dropped off: Mars or Wrigley brand candy bar wrappers; energy bar wrappers; drink pouches; Nabisco cookie wrappers; Kashi brand wrappers or boxes; toasted chip bags; Bear Naked brand wrappers; wine bottle corks; Aveeno product tubes; Scotch tape dispensers and cores; Frito Lay chip bags; Malt-O-Meal cereal bags or boxes; Elmer's glue; Huggie's brand diaper or pull-up bag packaging; Scott's brand packaging; Neosporin brand packaging; lunchable kits; spread (butter) containers; gum wrappers; cell phones; Colgate brand packaging; yogurt cups; writing instruments; Starbucks coffee bags; plastic bottle lids; and used gift cards

Just about every school - public or private - needs money. And I'm not against it by any means. This year I'm chairing the fund raising committee for my younger son's school. My goal is to incorporate projects that teach as well as bring in money. But In my quest, I've found another that I must share. The company is called TerraCycle, and its aim is to make eco-friendly, affordable consumer products from waste.

Tom Szaky, a 28-year-old wunderkind from Canada, wants you to send him your garbage, and he’ll pay the shipping. Oh, and he also wants to make a lot of money and save the world by taking unrecyclable waste like chip bags and juice pouches and turning them into new products like backpacks, kites, coolers and clocks. Now he and his company, TerraCycle, take tons of hard-to-recycle plastics and other waste collected from collection “brigades” formed in schools, churches businesses and service organizations and turns them into products sold at Walmart and Target. They pay the shipping for articles like shopping bags, used pens, whatever, and pay 2 cents per unit to a charity on behalf of the collecting organization. All of it is organized through the company Web site, terracycle.net. The feel-good business model has worked with giant companies like Kraft Foods, Frito-Lay and Kimberly-Clark, who pitch the program on their packaging. Walmart and Target also have joined up, setting up collection points and selling products.

If you're like most parents, right now is a bittersweet time. Sure, the kids are back in class, but with it comes a barrage of fundraisers. Just about every school - public or private - needs more money. And I'm not against it by any means. However, when the boxes of chocolate bars or the order forms for gift wrap arrive in the book bags, it's difficult to suppress a groan. On more than one occasion, I've told my husband I wish they'd just send us a bill for our portion and cut out the middle man. My girlish figure really doesn't need any candy, and I have enough wrapping paper to take care of Santa's Village. But we do it for our children. This year I'm chairing the fundraising committee for my younger son's school. My goal is to incorporate projects that teach as well as bring in money. I mentioned one a few weeks ago, Box Tops for Education, that's run by General Mills. But in my quest, I've found another I must share. The company is called TerraCycle, and its aim is to make eco-friendly, affordable consumer products from waste.

Terracycle <http://www.terracycle.net/>   is always coming up with fun and cool ways to recycle, but they also  have come up with a way (actually 6 ways) Moms can go green, reduce  waste at home, AND raise money for their kids school and/or favorite  charity. Terracycle <http://www.terracycle.net/>  realizes Moms have enough things to think about  without wondering how to reduce the amount of waste leaving their home  and heading to the local landfill. So they have come up with six new  Brigades (read as free collection programs!) to make it easier than ever  for parents to eliminate waste from their home while raising money for a  school or charity of their choice. All they need to do is collect and  send in the packaging you discard every day, TerraCycle <http://www.terracycle.net/>  pays the postage  and contributes two cents per unit of waste returned. I keep mine in a  bag by the pantry next to the bag for Box Tops to make things easier.

Terracycle realizes that Moms are the main shoppers, organizers, and most involved in the school activities. Because of this, they have new, Mom focused brigades. Parents want to make their children's world greener.  Unfortunately, daily life can get in the way of that with limited time and budget, but going green doesn't have to be difficult, time-consuming or expensive. In fact, a smart and savvy parent can go green and even earn green at the same time!

TerraCycle <http://www.terracycle.net/>  has the best business model — “Send us your trash… we’ll make it into cool products!” If you despair of all the waste generated by things like Capri Sun pouches, sign up your school or nonprofit organization for various TerraCycle “brigades.” <http://www.terracycle.net/brigades>  Collect used pouches, candy wrappers, and other items, send them in to TerraCycle, and get paid a couple cents for each. (Given the amount of these products kids go through, that can add up pretty quickly…)