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ELIMINATING THE IDEA OF WASTE®

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Consumer goods giants team up to launch 'zero-waste' refill service

Unilever, Procter & Gamble (P&G) and PepsiCo are among the 24 corporate co-founders of a new 'waste-free' retail platform, whereby businesses will provide product refills while retaining ownership of their reusable packaging.
image.png Loop will enable customers to buy refillable products online and have them delivered in reusable containers   The platform, called Loop and founded by recycling firm TerraCycle, will enable shoppers to purchase refillable versions of food and drink, health and beauty and cleaning products, as well as office supplies, online.   Once they have used the products, TerraCycle will collect the empty packaging from their homes for cleaning and refilling, with any damaged or end-of-life packaging sent for recycling. Transport will be undertaken by UPS’s fleet of low-carbon shipping vehicles, while waste management firm SUEZ will recycle any packaging waste.   Ahead of the unveiling of the scheme at the World Economic Forum in Davos, Switzerland today, the 24 companies taking part – P&G, Nestle, PepsiCo, Unilever, Mars Petcare, The Clorox Company, The Body Shop, Coca-Cola, Mondelēz International, Danone, Jacobs Douwe Egberts, Lesieur, BIC, Beiersdorf, RB,People Against Dirty, Nature’s Path, Thousand Fell, Greenhouse, Grilliance, Burlap & Barrel Single OriginSpices, Reinberger Nut Butter, CoZie and Preserve - have collectively designed more than 250 alternatives to their single-use packaging. Innovative products and packaging designed for Loop include double-walled aluminium ice cream tubs from Haagen Daas, metal stick deodorant holders from AXE and P&G’s stainless-steel toothbrushes with detachable, fully recyclable heads. None of the designs contain any single-use plastic components.   The Loop-certified items will be available to customers for the first time when the scheme is made live in Paris and New York City in March, with TerraCycle set to roll the concept out to an undisclosed number of additional cities by the end of 2020.   The recycling firm confirmed at the World Economic Forum in Davos today (24 January) that Tesco will pilot the UK scheme before the end of 2019. The supermarket is yet to reveal which products it will include in its refillable offering.   Speaking exclusively to edie ahead of the unveiling of Loop, TerraCycle chief executive Tom Szaky said he hoped the platform would help make reuse the most “viable and desirable” option for consumers who typically buy products in single-use packaging.   “The root cause of waste is not any one material like paper or plastic, it’s the concept of single-use, which has created a culture of disposability,” he said. “From the 1950s, disposability began to win customers over very quickly, because it brings unparalleled convenience and affordability – factors which are more important to the average person than the waste crisis.   “But by designing ever-cheaper packaging and selling it to the customer as part of their product, companies are losing money and resources while consumers are losing trust. Refill is therefore having a little bit of a resurgence at the moment, but it hasn’t yet hit the mainstream nerve. We want major retailers, brands and the general public to embrace this model.”   Recycle vs reuse The launch of Loop comes at a time when the plastics recycling industry is facing scrutiny from consumers and policymakers, largely due to China’s announcement last January that it would stop accepting 24 types of plastic waste imports. Countries such as Malaysia, Vietnam and Poland were initially touted as alternatives, but have since implemented import restrictions, exacerbating backlash.   At the same time, the UK’s plastic recycling industry is estimated to be costing local authorities £500,000 per year and is now facing an investigation into suspected widespread abuse and fraud within the export system.   These events, compounded by research suggesting that only 9% of all plastic ever made has been recycled, have led several sustainability professionals and green campaign groups to tout reuse and refill as the only viable solution to the world’s plastic pollution problem. They include A Plastic Planet co-founder Sian Sutherland and Reboot Innovation's director Chris Sherwin.   Despite the majority of TerraCycle’s consumer-facing schemes rely on recycling, Szaky told edie that he also sees recycling as “just one piece of the circular puzzle”. Such schemes include its UK-wide crisp packet recycling scheme, operated in partnership with Pepsico subsidiary Walkers.   “The model we are really known for is asking whether a certain object is recyclable and, if the answer is ‘no’, establishing national schemes to collect and recycle that waste stream,” he explained.   “This echoes a lot of the commitments businesses are making around resources, particularly in partnership with the Ellen MacArthur Foundation or WRAP. But in several discussions with our corporate partners, we have been asked whether this approach is enough – whether it will truly be the solution to waste.   “Recycling and using recycled material are critically important, but are, unfortunately, not the solution to the idea of waste at the root cause. It’s one thing to dig out the plastic from the ocean, but another to stop it from going into nature to begin with – you need to do both.”

CPGs and TerraCycle Launch Zero-Waste Packaging Platform

A coalition including many of the world’s largest consumer product companies, along with international recycling leader TerraCycle, today unveiled a global, first-of-its-kind, shopping system called Loop. The initiative is designed to change the world’s reliance on single-use packaging, offer a convenient and enhanced circular solution to consumers, while securing meaningful environmental benefits.
Announced at the Davos World Economic Forum, Loop will enable consumers to responsibly consume a variety of products in customized, brand specific durable packaging that is collected, leaned, refilled and reused. The content, if recoverable, will be either recycled or reused.
Terracycle CEO Tom Szaky explains the details of the Loop program in the Packaging Perspectives podcast below. 
“As a response to the global challenge in managing waste and the opportunity to improve consumers’ experience, a group of global brands, retailers and infrastructure companies, along with the World Economic Forum, have come together to create a new way to more  responsibly consume products.” says TerraCycle CEO Tom Szaky. “Loop will not just eliminate the idea of packaging waste, but greatly improve the product experience and the convenience in how we shop. Through Loop, consumers can now responsibly consume products in specially designed durable, reusable or fully recyclable packaging made from materials like alloys, glass and engineered plastics. When a consumer returns the packaging, it is refilled, or the content is reused or recycled through groundbreaking technology.”
The idea for this new shopping system was founded at the World Economic Forum by TerraCycle and consumer product companies Procter & Gamble, Nestlé, PepsiCo, Unilever, Mars Petcare, The Clorox Company, The Body Shop, Coca-Cola, European Partners, Mondelēz International, Danone, Jacobs Douwe Egberts, Lesieur, BIC, Beiersdorf, RB, People Against Dirty, Nature’s Path, Thousand Fell, Greenhouse, Grilliance, Burlap & Barrel Single Origin Spices, Reinberger Nut Butter, CoZie and Preserve.
Additional partners are leading food retailer Carrefour as the founding retailer and the first to believe in Loop’s model, with leading UK retailer Tesco to pilot Loop in the U.K. later in the year; primary logistics and transportation company UPS and sustainable resource management company Suez.
“Loop is a disruptive solution led by a visionary entrepreneur,” says Laurent Vallée, general secretary of Carrefour Group. “Carrefour has a strong commitment to eliminating waste and plastic. It was a natural fit for Carrefour to commit to this great project, thus becoming the first player in the retail space to join Loop. We believe our clients are increasingly concerned with unnecessary waste and we expect them to embrace this new solution. We hope other international manufacturers and retailers will join us to adopt new standards and fight waste.”
This approach to shopping was made possible as a result of innovation investments made by the founding partners' commitment to developing more circular supply chains from package design to manufacturing through consumer use. The aim is to offer a zero-waste option for the world’s most popular consumer products while maintaining affordability, improving convenience and returning used disposable or durable items to a circular life cycle either through reuse or recycling.
The environmental benefits of Loop durable packaging vs. single-use packaging have been proven and verified in Life Cycle Assessments under usage pattern assumptions that will be further validated in pilots scheduled to launch this spring in France and the northeastern United States. Additional markets are expected to launch throughout 2019 and 2020.
“At P&G, we are building on 180 years of innovation and world-class consumer insight to enable responsible consumption at scale,” says Virginie Helias, P&G vice president and chief sustainability officer. “Through leading brands such as Pantene, Tide and Cascade, we have developed new durable and refillable packaging that is delivered in a waste-free and hassle-free way as part of the LOOP platform. We’re proud to partner with TerraCycle as the first CPG company to be part of this transformative program, which is just one of the many ways we are delivering on our Ambition 2030 goals to accelerate sustainable innovation and drive circular solutions.”
Nestlé CEO for Zone Americas Laurent Freixe adds, “Loop provides a much-needed innovation platform, challenging companies to take a fresh look at our value chains and integrate reusable product packaging as part of our efforts to waste-reduction. It’s a critical part of our commitment to work with consumers to protect our planet for future generations.”
How Loop works:
• SHOP: Consumers will go to the Loop websites, www.loopstore.com,www.maboutiqueloop.fr or Loop partner retailer’s websites and shop for trusted brands now redesigned to be free of packaging waste.  
• RECEIVE: Consumers receive their durable products in Loop’s exclusively designed state-of-the-art shipping tote that eliminates the need for single-use shipping materials like cardboard boxes.
• ENJOY:  Consumers experience elegance and convenience all while eliminating the idea of throw-away packaging waste.
• WE PICK UP: There is no need to clean and dispose of the package; as consumers finish their products, they place the empty package into one of their Loop Totes. Loop will pick up directly from their home.
• WE CLEAN: Loop’s team of scientists has developed custom cleaning technologies so that each package may be safely reused.
• WE REFILL, RECYCLE OR REUSE: Loop promptly replenishes products as needed and returns the refilled shipping tote to the consumer. If there is recoverable used product such as diapers, pads, razors or brush parts, they will be recovered to be reused or recycled.

¿Qué están haciendo las empresas para frenar el torrente de plásticos?

Ante las consecuencias innegables de la contaminación por plásticos, personas de todo el mundo están rechazando los artículos plásticos desechables y se están comprometiendo con estilos de vida sostenibles. Los gobiernos también están actuando: más de 50 países se han unido a la campaña Mares Limpios de ONU Medio Ambiente, el mayor movimiento mundial de lucha contra la basura marina. Las empresas no pueden permitirse ignorar esta protesta pública. Muchas industrias están elaborando planes para eliminar los plásticos de un solo uso, usar más plástico reciclado en sus empaques y trabajar en un reciclaje más efectivo. La presión no proviene solo de los consumidores. Bloomberg informó en junio que un grupo de 25 inversores que administra más de US$ 1 billón en activos exigió que Nestlé, PepsiCo, Procter & Gamble y Unilever redujeran su uso de empaques plásticos. En la solicitud, respaldada por la organización sin fines de lucro As You Sow, se pidió a las empresas que divulgaran el uso anual de empaques de plástico, establecieran objetivos de reducción y facilitaran el reciclaje y la transición a empaques reciclables, reutilizables o compostables tanto como fuera posible. La necesidad de actuar urgentemente es innegable: los humanos han producido alrededor de 8.300 millones de toneladas de plástico desde la década de 1950 y se prevé que esa cifra aumente a alrededor de 34.000 millones de toneladas en 2050. Se estima que la producción de plástico crezca 40% en la próxima década, con compañías de combustibles fósiles invirtiendo miles de millones de dólares en nuevas industrias de fabricación de plástico en Estados Unidos. Las empresas que usan plásticos claramente tienen un papel fundamental que desempeñar para cambiar esta dinámica insostenible. La industria de bienes de consumo es particularmente consciente de que los clientes ya están rechazando los productos de las empresas que no evitan el uso de plástico desechable. sagar-chaudhray-606128UNSPLASH La esperanza es que esta nueva realidad pueda generar innovación y oportunidades. Ya muchas firmas, grandes y pequeñas, están haciendo cambios. Aquí hay solo algunos ejemplos: En abril, el gigante suizo de alimentos Nestlé se comprometió a que sus empaques plásticos serían 100% reciclables o reusables para 2025. La empresa quiere fomentar el uso de plásticos que permitan mejores tasas de reciclaje y eliminen o cambien las combinaciones complejas que dificultan el reciclaje. Unilever también se ha comprometido a garantizar que todos sus envases de plástico sean totalmente reutilizables, reciclables o compostables para el año 2025. Unilever respalda la iniciativa para una Nueva Economía del Plástico de la Fundación Ellen MacArthur y pretende publicar antes de 2020 toda la gama de materiales plásticos utilizados en sus procesos de embalaje para ayudar a crear un protocolo para la industria. En el marco del Día Mundial del Medio Ambiente, Volvo anunció que al menos 25% de los plásticos utilizados en sus nuevos modelos de automóviles a partir de 2025 se fabricarán con materiales reciclados. El gigante de bebidas Coca-Cola, que usa alrededor de 120.000 millones de botellas al año, lanzó en enero su campaña World Without Waste y se comprometió a reciclar una botella o lata usada por cada nueva que se venda a partir de 2030. Para ese año, también prometió aumentar a 50% la cantidad de contenido reciclado en botellas de plástico y está experimentando con diferentes técnicas de recolección para reciclar sus productos, incluyendo el respaldo a los esfuerzos de los gobiernos y la industria. McDonald’s ha dicho que hará todos sus empaques a partir de fuentes renovables y reciclables para el año 2025. Dell apunta a que sus empaques no generen ningún tipo de desechos para el año 2020, utilizando materiales de fuentes sostenibles. La empresa de informática ya utiliza basura marina plástica reciclada y otros materiales como el bambú y aspira a que todos sus empaques sean finalmente aptos para el compostaje o la recolección doméstica. Evian de Danone fabricará todas sus botellas a partir de plástico reciclado para 2025. La tienda británica Iceland prometió eliminar los empaques de plástico de sus productos propios para fines de 2023. Procter & Gamble, que fabrica el champú Head & Shoulders, produjo el año pasado la primera botella de champú reciclable, fabricada con hasta 25% de plástico recuperado de playas. Además se ha comprometido a hacer que todos sus envases sean reciclables o reutilizables para el año 2030. Su marca de lavado, Fairy Liquid, ya ha producido una nueva botella de plástico, hecha con plástico 100% reciclado y 10% de basura marina plástica. Las botellas se desarrollaron en asociación con TerraCycle. La cadena de muebles sueca IKEA se ha comprometido a eliminar gradualmente los productos de plástico de un solo uso de sus tiendas y restaurantes para 2020. La firma dice que está comprometida con la eliminación de los plásticos a base de petróleo y quiere garantizar que todos sus productos de plástico estén hechos con materiales reciclados. En un informe reciente, ONU Medio Ambiente examina el potencial de reemplazar los plásticos convencionales con una gama de materiales naturales, como papel, algodón, madera, algas y hongos, y tecnologías alternativas, y biopolímeros de nueva generación fabricados a partir de fuentes de biomasa. También destaca a empresas, desde multinacionales hasta emprendimientos, que están innovando en este campo. Por ejemplo, una empresa con sede en Nueva York ha desarrollado envases compostables que utilizan desechos orgánicos y micelio fúngico. El material se puede modelar y se ha usado para enviar productos de alto valor, incluidas las computadoras Dell. El informe concluye que las empresas deben incluir la sostenibilidad en sus modelos comerciales, a veces inspirándose en las comunidades locales para encontrar alternativas al plástico disponibles a partir de plantas y animales. La innovación y el espíritu empresarial son fundamentales. Sin duda, este es precisamente el dominio en el que deben brillar las empresas líderes del mundo.

Empresas que se comprometen con el medio ambiente

Estas empresas se comprometen con el medio ambiente ante las consecuencias de la contaminación por plásticos.
por MarinaRosales
Empresas que se comprometen con el medio ambiente.
Algunas empresas se han comprometido con el medio ambiente ante las consecuencias innegables de la contaminación por plásticos, de modo que ya son muchas personas alrededor del mundo están rechazando los artículos plásticos desechables y se están comprometiendo con estilos de vida sostenibles. De modo que ya han elaborado planes para eliminar los plásticos de un solo uso, pues ya se promueve el uso del plástico reciclado en sus empaques y así también el trabajar en un reciclaje más efectivo. De esta manera ya hay muchas empresas, grandes y pequeñas, que están haciendo cambios.
Aquí hay solo algunos ejemplos:

Nestle

Nestlé amigable con el medio ambiente.
En abril, la empresa Nestlé se comprometió a que sus empaques plásticos serían 100% reciclables o reusables para 2025. La empresa quiere fomentar el uso de plásticos que permitan mejores tasas de reciclaje y eliminen o cambien las combinaciones complejas que dificultan el reciclaje.

Coca-Cola

Coca-cola amigable con el medio ambiente.
La empresa de bebidas Coca-Cola, que usa alrededor de 120.000 millones de botellas al año, lanzó en enero su campaña World Without Waste y se comprometió a reciclar una botella o lata usada por cada nueva que se venda a partir de 2030. Para ese año, también prometió aumentar a 50% la cantidad de contenido reciclado en botellas de plástico y está experimentando con diferentes técnicas de recolección para reciclar sus productos, incluyendo el respaldo a los esfuerzos de los gobiernos y la industria.

McDonald's

Mc Donalds amigable con el medio ambiente
Como anteriormente se ha comentado la empresa de comida rápida McDonald's ya ha quitado los popotes de plástico en sus tiendas de Gran Bretaña, pero también ha dicho que hará todos sus empaques a partir de fuentes renovables y reciclables para el año 2025.

Dell

Dell amigable con el medio ambiente.
La empresa de informática Dell, tiene proyectos para que sus empaques no generen ningún tipo de desechos para el año 2020, utilizando materiales de fuentes sostenibles, cabe recalcar que esta empresa ya utiliza basura marina plástica reciclada y otros materiales como el bambú y aspira a que todos sus empaques sean finalmente aptos para el compostaje o la recolección doméstica.

Procter & Gamble

P&G amigable con el medio ambiente.
Procter & Gamble, que fabrica el Shampoo Head & Shoulders, produjo el año pasado la primera botella de champú reciclable, fabricada con hasta 25% de plástico recuperado de playas. Además se ha comprometido a hacer que todos sus envases sean reciclables o reutilizables para el año 2030. Su marca de lavado, Fairy Liquid, ya ha producido una nueva botella de plástico, hecha con plástico 100% reciclado y 10% de basura marina plástica. Las botellas se desarrollaron en asociación con TerraCycle. Estas solo son algunas de las varias empresas que ya han elaborado planes sostenibles para ser amigables con el medio ambiente, pero cabe recordar que en algunos casos faltan años para que puedan empezar a hacer estos cambios, algunos activistas argumentan que debido a que los objetivos de reciclaje tienden a ser voluntarios, se necesita legislación para obligar a las empresas a usar plásticos de manera más sostenible.

How 'dirty business' is helping companies clean up on profits

n addition to domestic players, TerraCycle, a waste management company from Trenton, New Jersey, which won the UN Monument Award, is helping to tackle China's plastic pollution problem. In 2016, the company arrived in China with a program sponsored by home products manufacturer Colgate to recycle used toothpaste tubes and toothbrushes. Since then, it has collected 63,000 pieces of oral care waste. The company recently launched a contest among primary schools in Shanghai to encourage children to recycle oral care waste and collect votes on drawings themed "Green Future". The winning school will receive a 3D printer. "A green future will not happen without a clean and healthy environment - that's the educational message we want to send out," said Tom Szaky, TerraCycle's founder and CEO.

Turning waste into wealth

Besides domestic players, China also welcomed aides from the outside. TerraCycle, a UN Monument Award-winning waste management company based in Trenton, New Jersey, has joined the cause to tackle China's plastic pollution. TerraCycle came to China in 2016 with a Colgate-sponsored program to recycle oral care waste such as used toothpaste tubes and toothbrushes. It has since collected 63,000 pieces of oral care waste from Chinese consumers. A contest was launched recently among elementary schools in Shanghai for young children to recycle oral care waste and get votes on children's drawings under the theme of Green Future. The winning school will receive the prize of a 3-D printer. "A green future will not happen without a clean and healthy environment - that's the educational message we want to send out," said Tom Szaky, founder and CEO of TerraCycle in an interview with Xinhua.

Turning waste into wealth

Preferential policies combined with strong and urgent demand are encouraging players into the recycling business The monthlong 2018 FIFA World Cup in Russia is expected to attract an estimated 3.4 billion viewers worldwide, according to research firm GlobalWebIndex. That means nearly half of the world's population will be following the 64 matches to decide the one winner to raise the golden trophy. One of the key features that makes this World Cup edition special is its eco-friendly commitment, as indicated in the Sustainability Strategy promoted by FIFA and the Russian Local Organizing Committee, which aims to make this a "greener and more sustainable" World Cup.

Turning waste into wealth

Besides domestic players, China also welcomed aides from the outside. TerraCycle, a UN Monument Award-winning waste management company based in Trenton, New Jersey, has joined the cause to tackle China's plastic pollution. erraCycle came to China in 2016 with a Colgate-sponsored program to recycle oral care waste such as used toothpaste tubes and toothbrushes. It has since collected 63,000 pieces of oral care waste from Chinese consumers. A contest was launched recently among elementary schools in Shanghai for young children to recycle oral care waste and get votes on children's drawings under the theme of Green Future. The winning school will receive the prize of a 3-D printer.

Global consumer giants are investing in waste-free packaging

A large number of global consumer companies have launched an initiative to reduce waste from packaging. Through the Loop service, companies like Unilever, Nestle and Coca Cola are planning to offer reusable packaging that is collected after use and then refilled and reused. Photo: Walk Some of the world's largest consumer companies have joined forces with the recycling company TerraCycle to launch a global shopping system for reusable packaging. The shopping system Loop has been developed to reduce the world's dependence on disposable plastic by offering circular solutions for consumer products. Through Loop, companies plan to offer consumers reusable packaging that is collected after use and then cleaned, refilled and reused. Loop was launched during the World Economic Forum's Davos Summit. Over 20 global consumer companies have been involved in financing Loop, including Procter & Gamle, Nestle, Unilever, Pepsi, Coca Cola and Body Shop. Food chains such as British Tesco and the logistics company UPS also participate in the initiative. "Loop is a long-awaited innovation that challenges companies to take a new grip on our value chains and integrate reusable product packaging as part of our work to reduce waste," says Laurent Freixe, CEO of Nestlé in the US, in a comment. According to the life cycle analyzes that Loop has carried out together with its partners, the environmental benefits of the long-lasting products show that they are better than for disposable packaging, while at the same time the waste is reduced. Loop will be launched in the spring in France and the Northeast USA. The service is expected to be launched in more countries in 2019 and 2020. A spokesperson from Loop tells Current Sustainability that so far there are plans to launch the service in the UK, Canada and Tokyo, but more markets are expected to be in the future.