That’s the goal of “Loop,” a durable packaging initiative run by New Jersey-based recycling company TerraCycle that debuted at the World Economic Forum earlier this year. This week, Loop began its U.S. trial, allowing consumers to use steel, glass and durable plastic reusable packaging for everyday items. Kroger Co. and Walgreens, along with such consumer brands as Procter & Gamble, Nestle, The Clorox Co. and Unilever, are taking part.

If you were hoping to place an order from Loop on its opening business day, good luck. The circular shopping platform launches in the New York region today, Tuesday, May 21, and there are only a few thousand U.S. memberships available for the first U.S. round of orders — but about 60,000 hopefuls on the global waitlist. To learn more about the milkman-inspired platform, Green Matters spoke with Loop's VP of Global Business Development, Tony Rossi.

A grocery order where products are delivered undamaged – yet spawn no disposable packaging destined for  the trash or recycling bin after use – is the future envisioned by TerraCycle. The waste management expert launched the embodiment of this vision last year in a project called Loop. The platform is a home-delivery service that offers consumers the option of avoiding single-use models when doing groceries by delivering products in durable, reusable packaging.

Courtesy of Loop Plastic pollution is one of our greatest environmental threats. These companies are fighting back Remember when the idea of bringing reusable grocery bags to the store felt impossible? Look how far we have come! However, there is so much more to do to mitigate consumers’ reliance on single-use plastics. These companies are changing the way we think about packaged goods, from ice cream containers to takeout boxes. We’re betting that these forward-thinking startups are poised to make a huge impact on single-use plastics and forever change consumers’ habits.

Loop

You heard it here first: Loop is going to revolutionize packaging. Loop is a first-of-its-kind shopping system that delivers consumer goods, like food and cleaning products, in multi-use containers that are then collected, cleaned, refilled, and reused. It’s like the milkman model of yore, but on a much larger scale. The company is a collaboration between TerraCycle and several major consumer product brands, like Proctor & Gamble, Nestle, PepsiCo, Unilever, Mars Petcare, The Clorox Company, and Coca-Cola. Loop’s goal is to create a “zero-waste option for the world’s most popular consumer products while maintaining affordability, improving convenience, and returning disposable or durable items to a circular life cycle.” Loop launches in spring 2019; sign up at loopstore.com.

Plastic in and of itself isn’t to blame for the world’s waste problem. Rather, it's the way we use it. Companies send products and packaging into the world that are designed to be disposable — used just once, then thrown away — and consumers demand the convenience, accessibility and price points of single-use plastic items. Everyday examples include consumer product packaging or consumables, such as food and beverage and household goods, and disposable and single-use products, such as cleaning pads, coffee capsules and eating utensils. E-commerce is made possible with plastic, and manufacturing logistics and operations have come to depend on it. Inexpensively made, disposable plastic offers consumers the ability to purchase, use and toss, instead of repair or reuse, and at a lower cost than their durable counterparts. As a result, people own more things than ever before and easily can replace them, allowing consumers to buy again and again and again.

One (use) and done

Disposability is favored over durability in the global economy because it drives consumption. Many disposable items are lightweighted (made with less material or out of plastic instead of metal or glass), supporting mass production and increasing profits for manufacturers. The trade-off is that most examples of lightweighted and disposable items are considered unrecyclable in most consumer programs. Every step away from durable, reusable materials towards plastics and multi-compositional pouches and films effectively has cut recyclability in half. Producer efforts to instate reclamation systems and collection schemes to supplement and invest in recycling have not been developed at a comparable rate.  

Disposability is favored over durability in the global economy because it drives consumption.

Even the ubiquitous water bottle, thrown away in the United States at a rate of 60 million plastic water bottles every day,  often ends up in the garbage despite being considered recyclable.   Thus, single-use items are at best captured by well-managed disposal systems of landfilling and incineration. The rest of it ends up as litter, polluting communities where people live and contaminating the natural world. This systematic tracking of human-made material — material that cannot be absorbed by nature — on a one-way path to disposal is where plastic becomes problematic.

Who pays the cost for disposable plastics?

The linear, take-make-dispose economic model has delivered profits, created jobs and met consumers’ desire for accessible, innovative and convenient products. But it is not sustainable. Developing economies with a lack of waste management are most deeply awash in trash. That we might see more plastic than fish in the ocean by 2050 is old news in light of the recent United Nations report that says we only have 12 years to steer ourselves away from climate catastrophe. It is today’s consumers, not producers of these disposable items, who bear the brunt of this waste. Making their way into marine environments, plastics never fully degrade, leaching chemicals, releasing greenhouse gases and breaking down into microplastics, which are mistaken by animals for food and thus penetrate the human food chain and water supplies.

Material of value

But again, plastic isn’t the bogeyman. While its single-use, disposable configurations lend value to businesses externalizing the environmental, social and financial costs, it has infused immense value to industry as a whole — an enabler for the packaging, construction, transportation, health care and electronics sectors. The idea that plastic, or any material for that matter, is disposable is what is causing problems. Plastic was once considered an expensive material and used to produce high-value items. Prior to World War II, products were repaired and consumables refilled in durable containers through service models such as the milkman. By the time the war ended, a matured plastics industry was freed up to create a culture of consumerism and feed a new disposable economy.  

Plastic can be made for reuse and can exist in a circular economy, as can glass, treated paper, lab-grown leather and 3D-printed produce.

Waste and disposability has been around only a bit more than 70 years. Is the world ready to go back to reusable packaging? Consumers are used to the convenience and cost of disposable, single-use packages.   Bulk and refilling stations that use reusable plastic, stainless steel and glass containers either provided by the retailer or the consumer do exist today, and they work best when consumers are incentivized to use them with discounts and promotions. But business must be on board for such systems to work. Bottle bills and container deposit schemes provide evidence that reusable, returnable packaging configurations work to change the perception that resources are disposable. Today the 10 U.S. states with bottle bills boast a 70 percent average recycling rate, compared with an overall rate of 35 percent. The challenge is that bottle bills not only are not growing but declining due to pressure from industry.

The role of business: moving the needle

Moving away from disposability and towards durability is the key to reducing waste and designing a more sustainable economy. Industry holds this key. It is the role of business to be a reflection of the needs and desires of consumers, who want access to the quality products and services they trust and, while they are at it, want to do the right thing. Companies that understand this and are able to make it easy for consumers tap into an increasingly conscious consumer base and are poised to grow and profit by doing the opposite of their counterparts stuck in the linear economy. This shift is already taking place. The biggest consumer product companies in the world have taken the initiative to lead us into a circular economy by working with TerraCycle to develop the global, first-of-its-kind shopping system called Loop. Through this service, consumers can shop for iconic and trusted brands such as Procter & Gamble, Unilever, PepsiCo, the Clorox Company, The Body Shop, Preserve and more — redesigned to be smarter and waste-free. This model features durable, elegant packages owned by the brand, not the consumer, that deliver the world’s favorite products without sacrificing the convenience and affordability that make disposable products desirable, with the added value of delivery and refilling services. The aim is to make products even easier to buy and use, harkening back to the circular systems worked for us for millennia. Through Loop, consumers responsibly can consume products in specially designed durable, reusable or fully recyclable packaging made from materials such as alloys, glass and engineered plastics — plastics researched and developed to be life-resistant, beautiful and far from disposable — saving energy, resources and diverting pollution with every use. Changing perspectives around the value of our finite resources and the impact waste has on the planet can start with plastic. Plastic is valuable and worth capturing for recycling. It is useful and malleable enough to design for durability and certainly worth conserving. Plastic can be made for reuse and can exist in a circular economy, as can glass, treated paper, lab-grown leather and 3D-printed produce. Everything on this planet has value, even the human-made stuff. Consumers vote with their wallets every day for the future they want, and it’s up to companies and brands to spearhead the change they can buy into.

  Loop's new recycling program hopes to eliminate waste altogether.TERRACYCLE Some of the biggest consumer brands are trying out a new way to repurpose packaging. It’s a modern take on an old school model: think of milkmen picking up used milk bottles or recycling glass bottle to get the deposit back.   Last week at Davos, TerraCycle, a US-based waste management company, debuted a new model of recycling, called the Loop, working with global brands like Unilever, P&G, The Clorox Company, Nestle, PepsiCo, Coca Cola European Partners, Danone, and The Body Shop. It does just as the name suggests: keep “looping” the packaging back to the brand for a refill, instead of throwing it in the bin after just one use. This could be the beginnings of an e-commerce circular shopping system. Alan Jope, CEO of Unilever, said: “We want to put an end to the current ‘take-make-dispose’ culture and are committed to taking big steps towards designing our products for re-use. We’re proud to be a founding partner of Loop, which will deliver our much-loved brands in packaging which is truly circular by design.” TerraCycle has been on the business of trash for a decade, recycling waste, and helping brands figure out more eco-friendly alternatives. Despite their successes, Loop required reimagining the current system altogether. “It took quite a bit of effort to get the founding partners on board:  PG, Unilever, Nestle, Mars and PepsiCo as the model requires a major investment of money, time and other resources,” says Tom Szaky, CEO of TerraCycle. “Once these companies joined they set the stage and since then it has been surprisingly easy to bring partners on board.” Reusable containers with glass and metal would substitute cheap disposable packaging.TERRACYCLE He admits that it’s more complicated and costly option right now for brands. But at scale, the cost can drop. Same applies for retail partners like Carrefour and Tesco who were first hesitant to sign, but have been easier to convict after Carrefour pioneered the way, being the first grocery retailer to test out Loop. Laurent Vallée, General Secretary of Carrefour Group, said: “Loop is a disruptive solution led by a visionary entrepreneur. Carrefour has a strong commitment to eliminating waste and plastic. It was a natural fit for Carrefour to commit to this great project, thus becoming the first player in the retail space to join Loop. We believe our clients are increasingly concerned with unnecessary waste and we expect them to embrace this new solution. We hope other international manufacturers and retailers will join us to adopt new standards and fight waste.” For customers, the prices for Loop products will be comparable to what they would be normally in disposable packaging. However, customers do have to pay a refundable deposit for the durable containers. In the US, this will vary from $0.25 to $10. This is fully refunded when the empty packaging is picked up, no matter what condition it is returned in, Szaky clarifies. Rather than build a new brand centered around packaging, Loop wants companies and consumers to pay closer attention to the economics of packaging: the current model incentives the cheapest options. Since compostable packaging is still more expensive, big global brands have been slow to adopt. “The good news is that in Loop you don’t have to trust our products, as they are already the best brands in the world from Tide to Haagen Dazs, and you don’t have to trust us as a retailer. All you have to do is switch from disposable to durable, which gives you the following profound benefits,” he adds. With some of this new packaging, there may be some added bonuses: for instance, the metal containers keep ice cream frozen longer and wet wipes, well, wetter. Plus, there’s the obvious bonus of less trash to take out every week. By working with UPS and Suez, TerraCycle can use the same routes UPS does daily to deliver packages to pick up the waste. So no drops to recycling units or additional steps for customers. The idea was conceived at the World Economic Forum; hence it’s debut there this year. Szaky used the convening of these global brands at this annual event to design the system. To expand on this vision, Szaky has been raising capital through crowdfunding: over $3 million have been raised thus far. Szaky says they’re also raising capital specifically for Loop, which is owned by TerraCycle Global, and requires a fair amount of capital upfront for brands to innovative new types of packaging and a process of refillng. The pilots with these global brands will unravel this spring and it’s yet to be determined if customers are as eager as brands to solve the waste problem.

Another major coalition to reduce plastics waste has been announced (see PIEWeb of 17.01.2019) with consumer goods giants such as Procter & Gamble, PepsiCo and Coca-Cola participating. Established by waste management company TerraCycle (Trenton, New Jersey / USA; www.terracycle.com), Loop (Trenton; www.loopstore.com) is an e-commerce platform that will ship products in reusable packaging and collect it after use – "Loop is the milkman reimagined."

Reusable shampoo bottles (Photo: TerraCycle)

Consumers can order products from participating companies, and empty used containers are then put into dedicated shipping tote bags and collected by Loop directly from households. The packaging will be cleaned for refill and reuse, or recycled as appropriate. The aim is to eliminate waste from single-use packaging and shipping materials, such as cardboard boxes. "Through Loop, consumers can now responsibly consume products in specially-designed durable, reusable or fully recyclable packaging made from materials like alloys, glass and engineered plastics," says Tom Szaky, CEO of TerraCycle. Loop was presented at the World Economic Forum(WEF, Geneva / Switzerland; www.weforum.org) that was held from 22-25 January 2019 in Davos / Switzerland. Two pilot projects in New York and Paris will start in the coming spring, with more locations to be added during 2019 and 2020. The other companies taking part in the initiative include Unilever, Mars Petcare, The Clorox Company, The Body Shop, Coca-Cola European Partners, Mondelēz International, Danone, Jacobs Douwe Egberts, Lesieur, BIC, Beiersdorf, RB, People Against Dirty, Nature's Path, Thousand Fell, Greenhouse, Grilliance, Burlap & Barrel Single Origin Spices, Reinberger Nut Butter, CoZie and Preserve. French food retailer Carrefour is the founding retailer, and Tesco will pilot Loop in the UK later in 2019. Transportation company UPSand waste disposal group Suez are also participating.  

A new shopping platform announced Thursday at the World Economic Forum aims to change the way we buy many brand-name products. Loop, as the platform is called, would do away with disposable containers for things like shampoo and laundry detergent from some of the world’s biggest manufacturers. Instead, those goods will be delivered in sleek, reusable containers that will be picked up at your door, washed and refilled. “Loop is about the future of consumption. And one of the tenets is that garbage shouldn’t exist,” says Tom Szaky, CEO of the Trenton, New Jersey-based international recycling company TerraCycle, which is behind Loop. “Removing plastics from the ocean is not enough. We need to get at the whole idea of disposability and single-use items,” says Szaky. “We’re going back to the milkman model of the 1950s. You buy the milk but the milk company owns the bottle, which you leave in the milk box to be picked up when you’re done with it.” Companies partnering with Loop include Nestle, Procter & Gamble, PepsiCo and other top brands. “Our goal is that by 2030, all of our packaging will be reusable or recyclable,” says Virginie Helias, vice president and chief sustainability officer at Procter & Gamble. Loop, she said, “is a very new idea and somewhat risky because no one has tried it. But the response has been very positive, and we’ve selected 10 of our brands to be a part of the pilot project, with a plan to add more later pending positive results.” Pantene shampoo, for instance, “will come in a beautifully decorated, lightweight-aluminum pump container,” Helias says. “Tide in the U.S. will come in a stainless-steel bottle with a durable twist cap. Cascade will come in ultra-durable packaging. Crest mouthwash will come in a glass bottle. The idea is ultra-durability, convenience and also ultra-luxurious packaging.” Haagen-Dazs Ice Cream, a Nestle product, will be delivered in a posh, double-walled, stainless-steel tub designed to keep ice cream cold longer. And instead of adding dirty disposable diapers to landfills, soiled diapers can, starting only in the Paris area, be placed in sleek, durable diaper containers. When a container is filled, Loop will pick it up and deliver a clean, empty one. New technology allows Loop to process and recycle the dirty diapers, something TerraCycle has already started doing in Amsterdam. “We have only one planet, and we have to take care of it for the long term,” says Laurent Freixe, CEO of the Americas Region of Nestle, which hopes to do away with all its non-recyclable packaging by 2025. “We want to strive for Zero Waste at both the production and consumption level. Loop is so innovative that we felt we had to be a part of it and learn from it.” The rise of the “Zero Waste” movement and concern about the environment has led many businesses to try to reduce packaging and single-use containers. Loop is unusual in its international scope and the size of the companies participating. Initially, Loop will offer about 300 products, with plans to add to the list later. According to TerraCycle, partners include Procter & Gamble, PepsiCo, Nestle, Unilever, Mars Petcare, The Clorox Company, The Body Shop, Coca-Cola, Mondelez International, Danone, Jacobs Douwe Egberts, BIC, Nature’s Path, Thousand Fell, Greenhouse, Grilliance, Preserve, Carrefour, UPS and the sustainable-resource management company Suez. Greenpeace, which has criticized many big manufacturers for creating much of the plastic waste polluting the world’s oceans, joined in a panel about sustainable consumption at which Loop was announced in Davos, Switzerland, on Thursday. Jennifer Morgan, international executive director of Greenpeace, said beforehand, “While Greenpeace welcomes the aim of the Loop Alliance to move away from throwaway culture and disposability ... what the platform will mean for the environment depends on whether corporations worldwide are actually ready to change their business models, or if this effort just becomes a distracting side project to generate positive PR.” She warned that most businesses behind the initiative are still expanding production of single-use plastic, although company representatives focused on the progress they have vowed to make in adopting more sustainable packaging. Loop is slated to launch this spring in New York, New Jersey and Pennsylvania, and also in Paris and some of its suburbs. Shoppers will be able to buy Zero-Waste products from the Loop website to be delivered to their homes in specially designed shipping totes, and, eventually, at participating retailers, such as Carrefour grocery stores in Paris. Loop intends to expand to the U.S. West Coast, Toronto and the United Kingdom by the end of this year or early 2020, followed by Japan — ideally in time for the 2020 Olympics, Szaky says. “It means more delivery trucks, but far fewer garbage trucks,” he says.  

New schemes to rid the world of plastic waste are popping up faster than spring dandelions. The latest one involves a coalition of the largest consumer product companies and international recycling leader TerraCycle, which unveiled a global, first-of-its-kind shopping system called Loop (not to be confused with Montreal-based Loop Industries Inc.). The initiative was designed to change the world’s reliance on single-use packaging and offer consumers a convenient circular solution while securing meaningful environmental benefits. Announced at the World Economic Forum’s annual meeting in Davos, Switzerland, Loop is designed to enable responsible consumption of a variety of products in customized, brand-specific durable packaging that is collected, cleaned, refilled and reused. The content, if recoverable, will be either recycled or reused. A who's who of consumer product companies, including Procter & Gamble, Nestlé, PepsiCo, Unilever, Mars Petcare, The Clorox Company, The Body Shop and Coca-Cola European Partners, along with Carrefour, UPS and Suez are on board. The founding partners want to demonstrate their commitment to developing more circular supply chains from package design and manufacturing to consumer use. The aim is to offer a zero-waste option for the world’s most popular consumer products while maintaining affordability, improving convenience and returning used disposable or durable items to a circular life cycle, either through reuse or recycling. The environmental benefits of Loop durable packaging versus single-use packaging have been proven and verified in Life Cycle Assessments under use pattern assumptions that will be further validated in pilot trials that will launch in the spring in Paris and New York City (covering New York, Pennsylvania and New Jersey). Additional markets are expected to launch throughout 2019 and 2020. TerraCycle founder and CEO Tom Szaky told PlasticsToday in a telephone interview that this system shifts packaging from disposable and owned by the consumer to durable and borrowed by the consumer. “The brand owners own the packaging but you use the contents,” Szaky explained. “When you buy a bottle of shampoo you want the shampoo, not the bottle, but you have to deal with the bottle when the shampoo is gone. Plastic is okay but it has to be Eastman’s Tritan or PC and other high-value plastics, instead of low-value plastics.” The consumer goes online and orders a variety of products with different fulfillment options. The products are then put into a tote—a large camera-case type of luggage with an exterior made of PE fabric. The inside is lined with a PP “corrugated” board to impart rigidity. The tote is divided into sections separated by HDPE foam padding to hold and protect the different items, including a cooler insert for ice cream, which can keep it frozen for up to 30 hours. Nestlé said that it will ship its Haagen Dazs ice cream in these totes. When consumers are finished using the products, they put the empty containers in the tote and arrange for shipping through UPS. The consumer also pays for shipping the totes. The empty containers and bottles are then cleaned at TerraCycle and shipped to the various CPGs for refilling. Depending on what the consumers have chosen from fulfillment, the products they return triggers reshipment of those products. People order and consume, and the products come in containers that the manufacturer owns, not the consumer. When the tote is returned, it will be washed and reused. Ideally, Loop hopes to not have to wash the totes every time they are returned. In case of spills or if the tote gets messy it can be disassembled, with the fabric being laundered and the rigid components going through a dishwasher. When the tote has reached the end of its useful life, the various components will be disassembled and recycled. Only certain products will be available by the launch date, consisting of the most popular products from each of the brand partners. For example, P&G will have its Pantene and Tide products ready for the Loop platform and Nestlé will provide five or six flavors of Haagen Dazs ice cream, Szaky explained. “We’re trying to make it easy and convenient for the consumer,” said Szaky. “It can’t be too inconvenient for the consumer.” Szaky notes some 200 products have been foundationally redesigned by the world’s largest CPGs to accommodate this platform. “That means designing packaging to be reusable rather than recyclable,” he said. Haagen Dazs’ paper containers cannot be recycled so the containers had to be redesigned to be reusable, for example, and Unilever deodorant containers were not locally recyclable by the way they were constructed and also had to undergo a redesign. David Blanchard, Unilever’s Chief R&D Officer, said, “We’re acutely aware of the causes and consequences of the linear ‘take-make-dispose’ model of consumption. And we want to change it. That’s why we’re proud to be a founding partner of the Loop Alliance with nine Unilever brands. These brands have all embraced the challenge to redefine how consumers access the products they love, whilst eliminating waste. We believe this collaboration will complement our existing efforts to help create a packaging system that is truly circular by design.” With the redesign some labeling had to be changed to accommodate the reuse of containers which must undergo washing in hot soapy water to ensure sterilization. In some cases the labels remain on the containers. Szkay said that “it’s up to the supplier to do the design and labeling, which would be adhesive or glue-on, or etching or printing directly on the package.” When asked about a cost comparison between Loop’s platform and traditional plastic production, given the resources and energy used in two-way shipping, cleaning, potential relabeling and so forth, Szaky said that “if you add together the cost of the bottle depreciation and cost of washing at scale, it gets to about the same price. The packaging is an asset that amortizes over the number of uses.” Szaky concuded that “Loop will not just eliminate the idea of packaging waste, but greatly improve the product experience and the convenience in how we shop. Through Loop, consumers can now responsibly consume products in specially designed durable, reusable or fully recyclable packaging made from materials like alloys, glass and engineered plastics. When a consumer returns the packaging, it is refilled, or the content is reused or recycled through groundbreaking technology.”