Posts with term Proctor&Gamble X

The New Recycling Is Called 'Recommerce'

That’s the goal of “Loop,” a durable packaging initiative run by New Jersey-based recycling company TerraCycle that debuted at the World Economic Forum earlier this year. This week, Loop began its U.S. trial, allowing consumers to use steel, glass and durable plastic reusable packaging for everyday items. Kroger Co. and Walgreens, along with such consumer brands as Procter & Gamble, Nestle, The Clorox Co. and Unilever, are taking part.

Sustainability alert: Procter & Gamble, Kroger join Loop pilot test

Many of P&G’s largest global brands, including Tide, Cascade and Crest, will participate in the circular e-commerce sustainable platform, the company says in a news release. Developed by Trenton, New Jersey-based TerraCycle, the platform will collect and recycle items, including toothbrush heads and razor blades, “creating circular solutions that help eliminate waste.”

Why I Believe We’ll Achieve A Circular Economy

Loop was announced in January by recycling specialist TerraCycle, whose CEO Tom Szaky recently said: “Plastic is not the evil. The evil is using something once.” Pilots launched this week in the northeastern United States, with Kroger and Walgreens as new partners, and in Paris, with another planned later this year in the United Kingdom. With any luck, this new approach to product packaging will catch on and become a new normal for many of our everyday products.

Circular Shopping Platform Loop Launches in the U.S.

Loop, a first-of-its-kind circular shopping system created by TerraCycle in partnership with major retailers and brands, on May 21 officially launched its pilot program in the Mid-Atlantic region of New York, New Jersey, Pennsylvania, Maryland and Washington, D.C. To celebrate the launch, TerraCycle and Loop’s retail and brand partners held a press conference and reception at the World Economic Forum in New York City.