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ELIMINATING THE IDEA OF WASTE®

Posts with term TerraCycle X

Sustainability alert: Procter & Gamble, Kroger join Loop pilot test

Many of P&G’s largest global brands, including Tide, Cascade and Crest, will participate in the circular e-commerce sustainable platform, the company says in a news release. Developed by Trenton, New Jersey-based TerraCycle, the platform will collect and recycle items, including toothbrush heads and razor blades, “creating circular solutions that help eliminate waste.”

Why I Believe We’ll Achieve A Circular Economy

Loop was announced in January by recycling specialist TerraCycle, whose CEO Tom Szaky recently said: “Plastic is not the evil. The evil is using something once.” Pilots launched this week in the northeastern United States, with Kroger and Walgreens as new partners, and in Paris, with another planned later this year in the United Kingdom. With any luck, this new approach to product packaging will catch on and become a new normal for many of our everyday products.

Circular Shopping Platform Loop Launches in the U.S.

Loop, a first-of-its-kind circular shopping system created by TerraCycle in partnership with major retailers and brands, on May 21 officially launched its pilot program in the Mid-Atlantic region of New York, New Jersey, Pennsylvania, Maryland and Washington, D.C. To celebrate the launch, TerraCycle and Loop’s retail and brand partners held a press conference and reception at the World Economic Forum in New York City.

Loop, the revolutionary new reusable packaging delivery service, is now open for business

When consumers sign up for the pilot–either through a new platform called Loop or through Kroger or Walgreens (you can also add your name to the wait list if you live elsewhere)–the products will arrive at their house in a reusable shipping tote, , and then someone can schedule a pickup to send the packaging back to be sterilized and reused. In theory, it’s not much more difficult than throwing out single-use packaging. Despite the extra shipping, Terracycle, a recycling company that is one of the partners in the project, has calculated that the carbon footprint of the process will be far less than that of typical packages. Because the products involved in the pilot are large brands, the companies testing the idea are hoping to reach a larger audience than some niche refillable concepts already on the market.

'Loop' Launches in the U.S., Bringing Customers the Products They Love in a Milkman Model

If you were hoping to place an order from Loop on its opening business day, good luck. The circular shopping platform launches in the New York region today, Tuesday, May 21, and there are only a few thousand U.S. memberships available for the first U.S. round of orders — but about 60,000 hopefuls on the global waitlist. To learn more about the milkman-inspired platformGreen Matters spoke with Loop's VP of Global Business Development, Tony Rossi.