Em parceria com a Maurício de Sousa Produções e a empresa de coleta de resíduos TerraCycle, a Brasil Foods (BRF) está lançando uma promoção de cunhos ambiental e social.

TerraCycle turns non-recyclable plastic waste into recyclable products. Natalie Allen reports.

Desde 2001, TerraCycle trabaja asociada a las marcas más grandes del mundo para brindarles una solución para su basura. En marzo de 2011 llegó a Argentina de la mano de Tang, de Kraft Foods. A seis meses de haber comenzado, la Brigada ya tiene más de 700 Equipos participantes y casi 100.000 unidades recolectadas. TerraCycle recolecta los desechos que son difíciles de reciclar o que habitualmente no se reciclan y con ellos fabrica nuevos productos creativos y amigables con el medio ambiente.  La recolección de los materiales se realiza por un lado, con los materiales pre consumidor, que las marcas envían directamente desde la planta y por el otro, con los desechos post consumidor, que son enviados directamente por los consumidores devenidos ahora en participantes.  Es que TerraCycle tiene Programas Nacionales de Recolección, también llamados Brigadas, de los que la gente puede participar enviando sus desechos.  De esta manera, cualquiera puede registrar su Equipo de Recolección y sumarse a esta iniciativa. TerraCycle, nació en Estados Unidos y en pocos años creó más de 15 oficinas internacionales. Su expansión por Europa y por la región Latinoamericana está en auge. Hace dos años y medio tiene operaciones en Brasil, hace uno año en México, ahora en Argentina y está gestionando su lanzamiento para 2012 en Colombia y Chile.

Sobre 582 casos postulados, el Comité de Preselección, eligió 43 trabajos en todas las categorías. CATEGORIA EMPRESAS

• MOLINOS RIO DE LA PLATA - “Programa Comer rico, comer sano”
• LOJACK - “Programa Huellas”
• TERRA CYCLE - ”Programas Nacionales de Recolección”
• WALMART - “Impulsar para transformar”
• BANCO GALICIA - “Microemprendimiento a la Pyme”
• HENKEL ARGENTINA - “Club Henkel - Juntos por la Sustentabilidad”
• KIMBERLY CLARK - “Programa Integrity Project”
• FUNDACION ACINDAR - “Programa “Sumemos Seguridad”
• ADECCO RSE - “Programa empleo juvenil”
• OMINT - “Programas hacia la comunidad”
• CARREFOUR ARGENTINA – “Programa Voluntariado Corporativo”
• MARS – PEDIGREE - “Programa Día del animal: Firmas para actualizar la ley de protección animal”.
• MC DONALD’S - “Programa Introducción a la Construcción Sustentable”
• BANCO SANTANDER RIO - “Programa una gestión sustentable”
• FARMACITY - “Programa de RSE a favor de UNICEF. Redondee a favor de los niños”
• FUNDACION LONDON SUPPLY - “Programa proyecto educativo en Puerto Iguazú”
• HSBC ARGENTINA - “Programa Edificio HSBC Barrancas de Lezama”
• CESVI ARGENTINA - “Programa pioneros de un nuevo tránsito”

It seems like all we hear about these days is the “go green” movement. We are all told to drive hybrid cars, recycle and use paper — not plastic. In addition to this movement, the Virginia Tech Equestrian Team has joined the movement by collecting our food wrappers? The Equestrian Team has joined a brigade through a company called Terracycle. Terracycle is a relatively new company that aims to create bags, purses, kites, picture frames and backpacks, almost anything you can imagine out of old food wrappers. It’s really not as weird as you may think, and the products end up looking quirky and cute. Terracycle devotes its work to “upcycle” traditionally non-recyclable products and create usable items. The company statement claims that the products “keep waste out of landfills and contribute to a cleaner world.” It may seem a little far-fetched, but it’s amazing how one small movement can make such a large impact. Some of the products are available at major retailers such as Target and Walmart, while the entirety of its products are available to buy online. You also have the opportunity to buy either a pre-made product or to “create your own.” In creating your own product, you or your specific organization can choose the item you want to create, and then learn about the wrappers you need to collect. Different products are made with different types of wrappers, and these wrappers are then mailed to Terracycle which then upcycles the wrappers into various products.

It’s time for the Go Green Giveaway Event! I am really excited to be taking part in this green event! There are over 50 blogs participating, all bringing you natural/organic products or family friendly items from eco-friendly companies!! For my giveaway I have 3 great sponsors!! Terracycle, a pioneering upcycling and recycling company, makes back-to-school products and tote bags that could be perfect for the fall. The bags are made from upcycled Frito Lay, Capri Sun, and Mars packaging that normally cannot be recycled. TerraCycle makes it possible to reuse these items and prevents them from going to the landfill. Terracycle has these great tote bags and one of my lucky readers will receive one free as part of my giveaway package!! These tote bags will be perfect for the kids to carry to collect all their treats in.

Drink pouches, candy wrappers, and packaging for crackers, chips and other snacks—until last year, they all ended up in the dumpster at Yeshivat Noam. Now, they are being recycled, thanks to the efforts of teacher Alysa Cohen and Trenton-based company Terracycle. This is the second year that Cohen and Yeshivat Noam will partner with Terracycle to recycle what would normally be waste. The school signed up to collect specific items, which the Terracycle refers to as "brigades."