PHOENIX (Oct. 27, 2:30 p.m. ET) -- Backyard composters know red worms are masters of turning banana peels and coffee grounds efficiently into fertilizer. Increasingly, brands are turning to Terracycle as the “red worm” of the marketing ecosystem -- converting the effluvia of such heavy hitters as Coca-Cola Co., Kraft Foods, L’Oreal and Colgate-Palmolive Co. into new products and green-marketing initiatives.
At the Association of National Advertisers conference, Terracycle VP-Global Media Albe Zakes recounted a story that’s now widely familiar thanks to his own PR efforts that make up the bulk of the brand’s marketing.
PHOENIX (Oct. 27, 2:30 p.m. ET) -- Backyard composters know red worms are masters of turning banana peels and coffee grounds efficiently into fertilizer. Increasingly, brands are turning to Terracycle as the “red worm” of the marketing ecosystem -- converting the effluvia of such heavy hitters as Coca-Cola Co., Kraft Foods, L’Oreal and Colgate-Palmolive Co. into new products and green-marketing initiatives.
At the Association of National Advertisers conference, Terracycle VP-Global Media Albe Zakes recounted a story that’s now widely familiar thanks to his own PR efforts that make up the bulk of the brand’s marketing.
Backyard composters know red worms are masters of turning banana peels and coffee grounds efficiently into fertilizer. Increasingly, brands are turning to Terracycle as the "red worm" of the marketing ecosystem -- converting the effluvia of such heavy hitters as Coca-Cola Co., Kraft Foods, L'Oreal and Colgate-Palmolive Co. into new products and green-marketing initiatives.
At the Association of National Advertisers conference today, Terracycle VP-Global Media Albe Zakes recounted a story that's now widely familiar thanks to his own PR efforts that make up the bulk of the brand's marketing.
Otsego Baptist Academy is one of nine area elementary schools bringing green into the fall and winter by participating in programs from TerraCycle, a recycling and upcycling company.
TerraCycle offers eco-friendly, upcycled and recycled lunchboxes as well as a way to earn money by collecting nonrecyclable food packaging for cookies, chips and juice pouches.
In addition, TerraCycle offers lunchboxes made from the wrappers that students have collected, showing students the recycling and upcycling processes in action. Olivet’s expandable cooler, sold at Walmart, has a removable hardliner made from recycled chip bags, while the Capri Sun lunchboxes are crafted from the juice pouches.
Dear Parents,
Our TerraCycle brigade has been going well! Instead of going into the landfill, these hard-to-recycle items are being turned them into affordable green products! For more information about the TerraCycle program and products, visit
www.TerraCycle.net. Thank you, everyone, for your collection efforts!
This year, bringing green into the fall and winter is easy. While packing lunches as kids head back to school, options for staying eco-friendly and keeping lunch tasty are at your fingertips.
TerraCycle, a pioneering recycling and upcycling company, offers eco-friendly, upcycled and recycled lunchboxes as well as a way to earn money by collecting non-recyclable food packaging such as cookies, chips, and juice pouches.
This year, bringing green into the fall and winter is easy. While packing lunches as kids head back to school, options for staying eco-friendly and keeping lunch tasty are at your fingertips.
TerraCycle, a pioneering recycling and upcycling company, offers eco-friendly, upcycled and recycled lunchboxes as well as a way to earn money by collecting non-recyclable food packaging such as cookies, chips, and juice pouches.
Once they're done, students can make their own environmental efforts by joining a Brigade, collecting their wrappers and sending them in to TerraCycle to earn money for their school. In addition to the lunchboxes mentioned above, TerraCycle turns the wrappers into eco-friendly backpacks, pencils and notebooks for students to enjoy.
This year, bringing green into the fall and winter is easy. While packing lunches for kids as they head back to school, options for staying eco-friendly and keeping lunch tasty are at your fingertips. TerraCycle, a pioneering recycling and upcycling company, offers eco-friendly, upcycled and recycled lunchboxes as well as a way to earn money by collecting non-recyclable food packaging such as cookies, chips, and juice pouches.
