TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Posts with term Garnier X

TerraCycle: Beauty Brigade on the Move

Most waste management companies today prefer more cost-effective disposal options, like incineration and landfilling, to recycling. But TerraCycle, founded in 2001 by then-Princeton University freshman Tom Szaky, rejects this approach to trashing traditionally "non-recyclable" materials. Today, TerraCycle is a highly awarded, international upcycling and recycling company that collects difficult-to-recycle packaging and products and repurposes the material into affordable, innovative products.

Marketing on a Shoestring

TerraCycle, Inc. started in 2001 when CEO and Founder Tom Szaky dropped out of Princeton University after his freshman year to sell liquefied worm poop in a reused soda bottle, for fertilizer purposes. Despite having little brand recognition and only rudimentary manufacturing operations, Szaky managed to get major big-box retailers like Walmart and The Home Depot to start testing the product in 2004. By 2006, TerraCycle's worm-poop-based plant foods were being sold nationally across the United States and Canada in Walmart, Target, The Home Depot and Whole Foods Market retail stores.

Millington Crisis Center becomes a top state collector in recycling program

Millington Crisis Center is a top state collector of hair care, skin care, and cosmetic product packaging for the Personal Care and Beauty Brigade®, a free, national recycling program created by Garnier® and TerraCycle®. By collecting used personal care and beauty packaging, the crisis center has helped to divert over 5,300 units of waste from landfills.

Organizations Can Fund Themselves Through ‘Upcycling’

David D. Simons is the global digital media marketing manager for TerraCycle in Trenton, New Jersey. It’s a private small business that recycles hard-to-recycle waste into a variety of affordable, sustainable consumer products and industrial applications. The practice of using materials that would normally wind up in the landfill to become raw materials for a second, third or more generation of saleable goods is known as ‘upcycling.’

Fond du Lac area college notes

Ripon College is a top state collector of hair care, skin care and cosmetic product packaging for the Personal Care and Beauty Brigade, a free, national recycling program created by Garnier and TerraCycle. By collecting used personal care and beauty packaging, the college has helped to divert 8,300 units of waste from landfills.