Nearly half of Americans do not recycle their beauty and personal care products, accounting for a significant amount of landfill waste. Garnier and DoSomething.org are hoping to change that with their new  Rinse, Recycle, Repeat campaign and college campus competition, which aims to educate consumers about the importance of recycling beauty product empties. The partners have tapped Youtuber Remi Cruz of MissRemiAshteneand RemiLife to serve as the face of the campaign, which includes a public service announcement about recycling her own beauty products. The goal of the campaign is to tap into the #empties social conversation and educate young people on the importance of bathroom recycling. The campaign will demonstrate how recycling can keep recycling beauty product packaging out of landfills and be used to create green gardens within local communities. Garnier hopes that the campaign will be able to divert 10 million empties from landfills by the end of 2017. “We’re excited to show young people the positive impact they can make on the planet and their community, simply by recycling their empties from the bathroom,” said Aria Finger, CEO at DoSomething.org. “We’re proud to be working with Garnier, a brand that continuously demonstrates its commitment to sustainable beauty, to give these products new purpose.” To participate in the national Rinse, Recycle, Repeat campaign, individuals can:

• Sign up online at DoSomething.org/rinse, decorate a bathroom recycling bin and share a picture with DoSomething.org on the “Prove It” page online or by texting RINSE to 38383 to be entered to win a $5,000 scholarship.
• Once the bin is filled with 10 pounds of beauty empties, participants can print a free shipping label to send their empties to TerraCycle — the world’s leader in the collection and repurposing of hard-to-recycle post-consumer waste — to be responsibly recycled.

On April 1, a college competition will kick off on 50 college campuses across the U.S. to collect the most empties. The college team that collects the most empties will be rewarded with a garden for their community, furnished by Garnier and TerraCycle. “DoSomething is an incredible organization that has made significant strides to impact social change through connecting young people who share a passion for making the world a better place. We are very proud to partner with DoSomething to raise awareness around the positive impact of bathroom recycling on the environment,” said Ali Goldstein, Senior Vice President of Marketing for Garnier. “We have been working with TerraCycle for six years and through this broader collaboration our hope is to significantly increase the amount of beauty product empties that are diverted from landfills and recycled into useful materials to build green gardens,” Goldstein added. The Garnier Beauty Recycling Program, in partnership with TerraCycle, is the world's first-ever beauty and personal care recycling program which facilitates the collection and recycling of beauty empties that otherwise cannot be recycled by providing complimentary shipping of empties to TerraCycle. Since its inception, the Garnier Beauty Recycling Program has diverted more than eight million empties out of landfills. These empties were turned into pelletized lumber for raised garden beds, benches, trash receptacles and other elements for community gardens. Garnier has donated five green gardens to organizations in New Orleans, Detroit and New York City, with three more planned in 2017. These gardens have engaged hundreds of thousands of individuals in the surrounding communities, and many of them grow fruit and vegetables for local schools in impoverished areas where children do not have access to nutritional lunches.

Garnier is going after Gen Z.   The L’Oréal-owned mass brand is targeting young consumers with a new sustainability campaign, fronted by beauty influencer Remi Cruz and launched in tandem with a splashier Fructis range.   On March 7, Cruz — who has 1.6 million YouTube subscribers — will announce Garnier’s new Rinse, Recycle, Repeat campaign in a video on DoSomething’s YouTube channel. The campaign, which includes both national and college competitions, is a collaboration between Garnier, TerraCycle and DoSomething.org to encourage the recycling of bathroom products.   “Many people in the U.S. are accustomed to recycling their kitchen products, but not beauty products,” said Ali Goldstein, senior vice president of marketing at Garnier. “There’s a lot of beauty waste in our landfills.”   Garnier began partnering with TerracCycle on green initiatives, but Goldstein noted that DoSomething — the youth-targeted social change organization — was brought on to raise young consumers’ awareness of its sustainability efforts.   “We brought in DoSomething to reach out to young people — Millennials and college students — to encourage them to create social change,” said Goldstein.   As part of the national competition, participants can sign up at dosomething.org/rinse to decorate a bathroom recycling bin, to collect empty products and be entered to win a $5,000 scholarship. The college competition will challenge 50 college campuses to collect the most empty products, to be recycled and turned into a green garden.   “It’s essentially a PSA,” Goldstein said of the video Cruz will post to her channel.   The Rinse, Recycle, Repeat campaign is timed with the rollout of a total revamp of the Garnier Fructis line.   The products have been completely reformulated with a focus on “superfruits made of superactives,” and repackaged with a color coordination scheme featuring a different splashy hue for each range within the Fructis line. Ranges include shampoos, conditioners, styling products and treatment options suited for each specific hair type. “We’ve elevated the level of naturalness in our formula and modernized the packaging,” said Goldstein, who noted that each formula contains an “active fruit protein.” The active fruit proteins are designed to target specific hair issues. For instance, the Damage Eraser line, packaged in bright orange, contains amla oil extract to repair damaged strands, and the light green Sleek and Shine range harnesses marula oil for weightless frizz control.   Since its 2003 launch in the U.S., Garnier has been known for its neon green packaging. Injecting pops of color was key to this year’s brand revamp. “It’s about increasing the shelf presence and helping the customer navigate the store,” said Goldstein. “It was a little confusing with all that green.”   This month, a new, digital-heavy advertising campaign for Fructis will begin to roll out. Goldstein could not delve into specifics of the campaign, but noted that it was targeted at Gen Z and the younger end of the Millennial spectrum.   Adding to its sustainability initiatives, the new Garnier Fructis packaging is now made of 50 percent postconsumer recycled waste.   Despite tapping popular YouTuber Cruz for the Rinse, Recycle, Repeat campaign, Goldstein said Garnier is still wavering over whether it will sign an influencer in a more official capacity in the future. “We haven’t decided yet if we want to sign someone permanently,” she said. “Part of the credibility of an influencer is having them be a little objective. When they move from the modern influencer route to the classical celebrity ambassador, do they lose their credibility? It’s something we’re talking about.”

The beauty influencer will announce the brand's new sustainability campaign in a DoSomething.org video. Garnier is going after Gen Z.   The L’Oréal-owned mass brand is targeting young consumers with a new sustainability campaign, fronted by beauty influencer Remi Cruz and launched in tandem with a splashier Fructis range.   On March 7, Cruz — who has 1.6 million YouTube subscribers — will announce Garnier’s new Rinse, Recycle, Repeat campaign in a video on DoSomething’s YouTube channel. The campaign, which includes both national and college competitions, is a collaboration between Garnier, TerraCycle and DoSomething.org to encourage the recycling of bathroom products.   “Many people in the U.S. are accustomed to recycling their kitchen products, but not beauty products,” said Ali Goldstein, senior vice president of marketing at Garnier. “There’s a lot of beauty waste in our landfills.”   Garnier began partnering with TerracCycle on green initiatives, but Goldstein noted that DoSomething — the youth-targeted social change organization — was brought on to raise young consumers’ awareness of its sustainability efforts.   “We brought in DoSomething to reach out to young people — Millennials and college students — to encourage them to create social change,” said Goldstein.   As part of the national competition, participants can sign up at dosomething.org/rinse to decorate a bathroom recycling bin, to collect empty products and be entered to win a $5,000 scholarship. The college competition will challenge 50 college campuses to collect the most empty products, to be recycled and turned into a green garden.   “It’s essentially a PSA,” Goldstein said of the video Cruz will post to her channel.   The Rinse, Recycle, Repeat campaign is timed with the rollout of a total revamp of the Garnier Fructis line.   The products have been completely reformulated with a focus on “superfruits made of superactives,” and repackaged with a color coordination scheme featuring a different splashy hue for each range within the Fructis line. Ranges include shampoos, conditioners, styling products and treatment options suited for each specific hair type. “We’ve elevated the level of naturalness in our formula and modernized the packaging,” said Goldstein, who noted that each formula contains an “active fruit protein.” The active fruit proteins are designed to target specific hair issues. For instance, the Damage Eraser line, packaged in bright orange, contains amla oil extract to repair damaged strands, and the light green Sleek and Shine range harnesses marula oil for weightless frizz control.   Since its 2003 launch in the U.S., Garnier has been known for its neon green packaging. Injecting pops of color was key to this year’s brand revamp. “It’s about increasing the shelf presence and helping the customer navigate the store,” said Goldstein. “It was a little confusing with all that green.”   This month, a new, digital-heavy advertising campaign for Fructis will begin to roll out. Goldstein could not delve into specifics of the campaign, but noted that it was targeted at Gen Z and the younger end of the Millennial spectrum.   Adding to its sustainability initiatives, the new Garnier Fructis packaging is now made of 50 percent postconsumer recycled waste.   Despite tapping popular YouTuber Cruz for the Rinse, Recycle, Repeat campaign, Goldstein said Garnier is still wavering over whether it will sign an influencer in a more official capacity in the future. “We haven’t decided yet if we want to sign someone permanently,” she said. “Part of the credibility of an influencer is having them be a little objective. When they move from the modern influencer route to the classical celebrity ambassador, do they lose their credibility? It’s something we’re talking about.”

TerraCycle’s partnership with L’Oréal (and Maybelline and Garnier) allows users to provide a second life for their used cosmetics through the Beauty Products Recycling Program.

La marca presenta sus nuevas fórmulas para el 2017

 

Las frutas son reconocidas como símbolo de abundancia, salud y vida, convirtiéndolas en una de las creaciones más fascinantes de la naturaleza. Garnier Puerto Rico reconoce sus nutrientes y activos potentes incluyendo muchas súper frutas e ingredientes sustentables en sus nuevas fórmulas de una manera responsable y ética. El moderno espacio de Lote 23 se convirtió en el escenario en donde los medios, blogueros e influencers del país conocieron por qué la marca se proclama #FuertePorNaturaleza a través de las experiencias que incluyó el evento.

Garnier reconoce la vitalidad de incluir ingredientes de la naturaleza en los productos que colocamos en nuestro cuerpo, al seleccionar cuidadosamente e incluir las súper frutas más nutritivas y beneficiosas en su línea principal de cuidado del cabello, Fructis.  Entre estos frutos se destacan nuevos ingredientes como: el fruto de açaí, que revitaliza el color, las manzanas verdes, que restauran el cabello quebradizo, el pepino fresco que purifica el cuero cabelludo con una limpieza profunda y el agua de cactus, que provee una hidratación extrema al cabello seco. Además, la nueva fórmula es libre de parabenos, para un trato gentil al cabello, y contempla un cúmulo de vitaminas y nutrientes tales como: ácido cítrico, vitaminas B3 y B6, entre otros.

Para lograr la integración de estos frutos e ingredientes en sus nuevas fórmulas, Garnier ha desarrollado alianzas responsables y sustentables con suplidores de comercio justo a través de todo el mundo. Por ejemplo, el aceite de oliva prensado del nuevo módulo Legendary Olives de Whole Blends, proviene de Italia mientras que las nueces de Argán de Marruecos se utilizan para la línea de cuidado de la piel, Clearly Brighter y el aceite extraído de estas se integra en el módulo Moroccan Argan & Camelia Oils de Whole Blends.

Por otro lado, el compromiso ético de Garnier ha permitido que la marca revolucione el mercado convirtiéndose en pioneros en conservación ambiental al producir sus empaques en facilidades comprometidas con la sustentabilidad; en donde logran modificar estos empaques con un 30-50% de plástico PET reciclado que es 100% reciclable. A nivel mundial, Garnier mantiene asociaciones importantes con organizaciones como Terracycle, lo cual convierte a Garnier en la primera compañía en el mundo en proveer una solución integral para el desperdicio de empaques de belleza y cuidado personal.

Para conocer las innovaciones de la marca, los presentes disfrutaron de una experiencia sensorial completa mediante las estaciones que invitaban a oler y sentir la esencia de los nuevos productos. “Garnier siempre se ha destacado por su combinación de ingredientes naturales con olores que te transportan y conectan a la naturaleza. Es por esto que decidimos llevar acabo un evento que reflejara el mensaje principal de la marca de respetar la naturaleza y a la vez fuera ameno y sumamente interactivo para nuestros invitados mientras conocen de nuestras innovaciones”, comentó la gerente de marca, Isabel Menéndez.

La música de DJ Rosamalia y Almas Band dio pie a un ambiente relajado y tropical mientras otras estaciones interactivas permitían a los asistentes jugar, conocer acerca del reciclaje de los productos Garnier con Basura Cero, escribir qué los hace fuertes por naturaleza en una pared de expresión, disfrutar del arte en vivo del talento local, y deleitar su paladar de un menú inspirado en los ingredientes principales Fructis y Whole Blends, tales como las moras frescas en los cocteles y la infusión de coco en la propuesta de Wok It.

The personal and beauty care industry is one of the most resilient market segments in terms of growth and overall stability. Faring well and even showing growth in periods of economic decline, cosmetics and consumer staples (shampoo, body wash, hair care, etc.) are what some investors call recession resistant industries; from 2009 to 2010, the overall hair care market grew 2.3%,with shipments of hair care products reaching $1.9 billion. Fast forward five years. Beauty care generated $56.2 billion in the US last year; hair care is currently the largest segment, skin care a close second. If periods of recession and tighter spending have a uniquely positive effect on personal care and beauty sales, in today’s climate of incomes rising per capita, business is now booming. And in this highly competitive marketplace, adding value and differentiating offerings is a real challenge. As with most industries today, one of the category’s fastest growing influences on consumer purchasing behavior are claims for sustainability. Sustainable sourcing of raw materials in cosmetics is gaining popularity, and many cosmetics manufacturers have launched “take-back” recycling initiatives, engaging customers with a solution for its difficult-to-recycle products and packaging. The trend we are seeing is clear: recyclability and perceived sustainability are en vogue. Recycling is one of the most easily understood and accessible aspects of sustainability to the average consumer, and a majority of personal care and beauty packaging, though all technically recyclable, is considered “difficult-to-recycle” because it is not profitable in the current infrastructure. Cosmetics are often packaged in containers that are hard to clean, and the packaging is often comprised of mixed materials (e.g. a pump-action bottle made with different plastic resins and a metal spring). With high collection, separation, and processing costs, cheap, linear disposal methods like landfilling and incineration are typically considered the most economically viable options. Even so, consumer demand for greater responsibility and more circular waste solutions is resonating across industries, cosmetics included. One example of a company that is offering a regenerative solution for “difficult-to-recycle” personal care and beauty packaging is Garnier. In partnership with my company TerraCycle, Garnier’s Personal Care and Beauty Recycling Programis a free consumer program that accepts everything from shampoo and conditioner bottles, eye cream tubs and hair spray pumps for recycling. To enhance impact, the program itself is brand agnostic: all personal care and beauty waste is accepted for recycling, regardless of brand. The demand for recycling options for cosmetic and beauty care products is recognized around the globe. Back in May, L’Oreal launched the VICHY Recycling Program with TerraCycle in Austria to recycle all VICHY products. In collaboration with participating pharmacies all over the country, customers can bring in their empty VICHY items to get loyalty points stamped in a “recycling passport” and receive a free gift after six are collected. TerraCycle also recently launched the Beauty Products Recycling Program with L’Oreal in Australia, where 21.1 million tons of waste end up in landfills each year; consumers are empowered by the ability to easily (and at no cost to them) send their discarded beauty products for recycling, and can even earn points redeemable for a charitable donation or upcycled products. We know that consumers are more likely to patronize companies committed to making positive social and environmental impacts, so it’s no wonder that we are seeing an influx of marketing and advertising campaigns using sustainability as a platform to enhance their CSR strategies, reduce their environmental impact, and build trust with consumers. But because sustainability and recycling are more salient topics in the highly discerning consumer products market today, adding the sort of value that distinguishes a product from competitors requires transparency and authentic environmental benefit. Consumers vote for products with their wallets, and when companies provide the resources necessary to make solutions possible, consumers have the influence to reward them.

If “summer cleaning” is at the top of your to-do list, you’ll find all sorts of items you can get rid of to make room and give yourself some peace of mind. But during the fervor of freshening up your home, be sure you continue to be mindful of the environment! When it comes to discarding difficult-to-recycle items, sometimes you have to think outside of the garbage bin. Give your “clutter” a second life and consider these seven alternatives: Take Back Programs Take back programs are company or retailer-sponsored initiatives to collect and “take back” old or used products. Instead of an item being lost in a landfill, the company instead takes responsibility for their product waste. Some of these initiatives are brand-specific (think Apple Renew). Others accept items regardless of brand, like cosmetics brand Origins and the Back to Origins recycling program. Generally, individuals can give back or drop off items at a storefront or retail location, sometimes being rewarded for their return in the process. For example, this past Earth Month, TerraCycle partnered up Target to create a free recycling initiative for old baby and child car seats in the Houston area. Every individual who recycled a car seat was rewarded with a 20% discount on a new one purchased at Target. Waste is diverted from landfills, and customers are rewarded for doing the right thing!

Demand for cosmetics is expected to grow significantly in the coming years. TerraCycle chief executive officer Tom Szaky highlights how consumers can demand that their favourite brands reduce waste from cosmetic products and packaging.

Additionally, Garnier® has partnered with TerraCycle®  to keep beauty products out of landfills. So much awesome! If you’d like more information on Garnier® Whole Blends™, or you’d like to check out all six formulas and find your blend, check out their site here. It’s a great time to refresh your beauty routine!

Beauty and cosmetic packaging poses a challenge when it comes to recycling. It is complex by nature, and is typically made out of a denser, harder type of plastic that can be difficult to recycle, with multiple materials often used in the one product.