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Posts with term Garnier X

Green Corner: Rider and Terracycle rally for sustainbility on campus

TerraCycle Garnier Colgate Include USA Febreze cigarette recycling
Rider has been ranked in the Princeton Review’s top most sustainable schools in the country and one of the greenest universities in the world by the UI GreenMetric World University Ranking. But what has Rider done to get where it is today? The university has implemented a number of programs that have quickly moved us up in the ranks. One of those programs occurs in every dorm and has a high percentage of Rider’s residential students participating: the amazing Terracycle health and beauty brigade. Terracycle started as a local company based out of Trenton and now operates globally. The health and beauty brigade, in particular, collects difficult-to-recycle plastics that are commonly found in the packaging of beauty and personal care products and either upcycles or recycles them into new products. Shampoo bottles, for instance, are a perfect example of what Terracycle likes to reuse and recycle. When asked what she thinks of the Terracycle health and beauty brigade, Resident Advisor Talauria Wright says, “I love the health and beauty brigade, it’s super easy. Hill Hall always does a fantastic job recycling. The green bucket is always full of stuff.” With these materials, Terracycle takes the shredded and melted down plastics and either makes amazing new packaging for companies like Garnier, Febreze and Colgate or creates outdoor furniture, garden supplies and tote bags. Rider has sent over 27,300 items to Terracycle through the health and beauty brigade so far. Not only does Rider benefit from the health and beauty brigade, but also from Terracycle’s cigarette waste recycling program. Terracycle upcycles cigarette waste into fertilizer and packing peanuts. Rider has sent a whopping total of 24,000 butts to Terracycle so far. Thanks to the cigarette waste recycling program, the university safely disposes of the toxic materials commonly found in cigarettes. Rider is gearing up to begin a new brigade, the writing utensil brigade, thanks to senior Eco Rep Ambria Dell’Oro. With the writing utensil brigade, students will have a safe and sustainable way to dispose of their used writing utensils. It is estimated that over 2 billion mechanical pencils are sold in the United States alone. Terracycle has begun a program to safely recycle all the different writing utensils students use that typically end up in the garbage at the end of their useful life. When asked why she thought Terracycle’s writing utensil brigade would be a good fit for Rider, Ambria Dell’Oro said,“ If you really think about it, not all that much plastic goes into making a pen or mechanical pencil, but 2 billion pens and mechanical pencils in the trash equals a lot of plastic that will never biodegrade. I wanted to start this program at Rider to ensure that students knew about this unknown problem and to make sure students had a way to dispose of these writing products sustainably.” Thanks to Terracycle, Rider is able to properly dispose of difficult-to-recycle materials. Students and faculty alike can rest easy knowing that they have the opportunity to make a difference.
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MUFI’s urban agrihood to convert blighted home foundation into cistern, community space

Garnier Include USA
We’re following the progress of the Michigan Urban Farming Initiative’s conversion of their North End land into a fully sustainable urban agrihood. The next project on the list includes building a new community space and water harvesting cistern this summer. The cistern will be located on Horton street where a formerly blighted and recently decommissioned home sat abandoned. The home’s foundation was saved and will be transformed into a 16,000-gallon, 25’x40’x2.5’ cistern. The cistern will be used to prevent water run-off into Detroit’s sewer system, reduce the reliance on the grid, and irrigate MUFI’s adjacent two-acre urban farm. The cistern is made possible by grants from Garnier in partnership with TerraCycle and Target Corporation. Aaron Scarlata, active water scape architect who specializes in the planning and use of water in the landscape, is donating the installation of the cistern. After completion of the cistern, MUFI will create an outdoor gathering space for the community and visitors with four eight-foot picnic tables, 10 square picnic tables, four gazebos, and 45 pieces of plastic lumber. The materials are made from recycled beauty packaging collected through Garnier and TerraCycle’s Personal Care and Beauty Recycling Program. The gazebos will be used as MUFI’s street side market. MUFI, the all-volunteer nonprofit, won the materials and a $25,000 grant last year during Garnier’s Green Garden 2016 Giveaway contest. MUFI is currently working on transforming a vacant three-story building into a community center and healthy food cafe. They currently have a Patronicity campaign to raise funds for the urban agrihood. “We look at abandoned properties in our neighborhood as opportunities to build community assets, said Tyson Gersh, president of MUFI. “By using creativity to solve a problem, we can demonstrate how innovations in agriculture can be applied to improve neighborhoods.”
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Detroit urban farm receives $100,000 in grants to repurpose blighted home site

Garnier Include USA
The site of a razed home in Detroit's North End neighborhood is being transformed into a rain water harvesting cistern and recreational space. The Michigan Urban Farming Initiative project at 325 Horton St. is being supported by $100,000 in corporate grants. Minneapolis-based Target Corp. provided the all-volunteer nonprofit a $25,000 grant to convert the roughly 2,300-square-foot property into a cistern using technology produced by Saginaw-based Blue Thumb Inc., MUFI President Tyson Gersh said. France-based Garnier LLC also provided a $25,000 grant, in addition to a $50,000 grant in conjunction with New Jersey-based TerraCycle, to develop outdoor recreational space and supporting infrastructure, he said. "This is important for urban agriculture as a whole, which struggles to get water as a whole. Through the automated system, we've optimized our own irrigation practices that cuts the amount of time that it takes to water our crop," Gersh said. This blighted home in Detroit's North End neighborhood was razed by Michigan Urban Farming Initiative for $5,000 to make way for a cistern and outdoor community recreation space to be completed this summer. With the city of Detroit spending about $13,000 on average to tear down homes in its demolition program in 2016, MUFI found a less expensive option. The organization spent roughly $5,000 to knock down the dilapidated superstructure while preserving the foundation. Gersh said MUFI will repurpose the foundation and the home's utilities. The 16,000-gallon cistern will be installed in the foundation to feed the irrigation system for the nonprofit's 2-acre urban farm next door while preventing water runoff into Detroit's sewer system. This is a part of the organization's plan to create America's first sustainable urban agrihood. "The goal of the project is to make it a cost-competitive model for deconstruction," he said. "For about the same cost, we want to convert those blighted properties into something functional, specifically blue infrastructure, that adds value." Blue infrastructure refers to the practice of diverting rainwater and melting snow from a city's sewer/storm water system into ponds, fields and other natural settings. Once the cistern is complete, MUFI plans to use the Garnier and TerraCycle grants to create outdoor leisure space for the neighborhood. The space would include more than a dozen picnic tables and four gazebos made from recycled personal care products packaging collected through Garnier's and TerraCycle's recycling program, the release said. The Personal Care and Beauty Recycling Program is an initiative to create green gardens, Garnier senior vice president of marketing Ali Goldstein said in a statement. "We applaud the Michigan Urban Farming Initiative for their hard work and dedication to beautifying the North End Detroit neighborhood," he said. "We are honored to grant the Michigan Urban Farming Initiative with a Garnier Green Garden and look forward to watching the community continue to flourish."
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Brand launches bathroom bottle recycling effort

Garnier Include USA
Personal care product company Garnier is working with TerraCycle and a nonprofit group to help consumers keep plastic out of the trash stream. The company also noted that it boosted the amount of recycled content in its packaging starting this year. Garnier, a hair and skin care products brand owned by L’Oreal, teamed up with nonprofit organization DoSomething.org for a campaign called “Rinse, Recycle, Repeat,” according to a press release. After registering online, participants accumulate 10 pounds of empty containers, at which point they can print out a label for free shipping to New Jersey-based TerraCycle, which recycles the materials. The effort also includes a competition, which kicks off April 1 (no joke), in which dozens of college campuses will compete to collect the most empty containers. The winner will receive items for a garden from Garnier and TerraCycle. The campaign is part of the large Garnier Beauty Recycling Program, which, since its 2011 inception, has diverted more than 8 million containers from landfill. Garnier also noted that it boosted the post-consumer recycled plastic content in its Garnier Fructis products from 30 percent to 50 percent as of January 2017.
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Rinse, Recycle and Repeat: Garnier’s Recycling Campaign

Garnier Include USA
Garnier hair care has partnered with dosomething.org, a campaign-based website to connect people who want to see positive change in the world. This specific campaign — Rinse, Recycle, Repeat — has the goal to make positive impact on the environment by keeping 10 million bathroom empties out of landfills by the end of 2017. In order to fulfill this goal, Garnier has set out to make the concept of recycling bathroom products simple. Nearly half of Americans don’t know how to dispose of shampoo and conditioner bottles properly. Gearing this campaign specifically towards college-aged women, Garnier is hoping to change that with six easy steps. How to get involved:  1.       Sign-up for Rinse, Recycle, Repeat on dosomething.org/rinse and download the campaign e-toolkit, with info from Garnier & TerraCycle 2.       Decorate a bathroom recycling bin 3.       Print branded bin sign and materials from the e-tool kit 4.       Fill the bin with #empties 5.       Upload a photo of the bin to the Prove It section on the dosomething.org/rinse. You can also submit your photo by texting RINSE to 38383.  6.       Participants will be emailed a one-click shipping label; once their recycling bin is full, ship it to TerraCycle.
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In Fructis Relaunch, Garnier Targets Millennial Bathroom Behavior

TerraCycle Garnier Include USA
Garnier USA is teaming up with DoSomething.org and TerraCycle to get the young women of America to change their bathroom behavior and increase recycling of the millions of beauty and personal-care products bottles that wind up in landfills each year. The “Rinse, Recycle, Repeat” campaign stars YouTube star Remi Cruz in a PSA, and aims to turn 10 million empties into something more useful  The campaign is part of a larger repositioning of Garnier’s flagship Fructis brand, says Ali Goldstein, SVP/marketing. “We haven’t done a massive renovation of this brand since it was introduced in 2003, and young women have changed a lot since then.” She tells Marketing Daily that the company pepped up the brand’s formulation, adding super fruits and citrus proteins, for example. It has redesigned the shape of packaging, and started a new ad campaign from Publicis. But the relaunch “also includes a change in the packaging itself, which is now made from 50% post-recycled materials, up from 30%.” And it’s added a smart label, which lets users scan a QR code for in-depth information about the product.  She says younger Millennials and Gen Zers are, as most market researchers agree, more concerned about sustainability in the products they buy. “But because our products have always been based on natural ingredients, it’s especially embedded in our DNA.” That said, there are still significant obstacles to bathroom-based recycling, she says. So while the company has partnered with TerraCycle on recycling efforts since 2011, it wanted to step up the effort by working with DoSomething.org, which includes more than 5.5 million young activists. Overall, about half of Americans don’t recycle beauty and personal care product packaging. “While people have bigger kitchens where they can set up multiple bins, most of us have small bathrooms. And beauty products are made from so many different materials—it can be very confusing.” The DoSomething.org challenge asks young people on college campuses to make bins for bathrooms and start collecting. Once they have 10 pounds of empties, Garnier funds shipping to TerraCycle, which turns them into materials for playgrounds and gardens. The winner of the contest, who is asked to promote it on social media using an #empties hashtag, gets a $5,000 scholarship, as well as the chance to choose the location of one of the three Green Gardens Garnier intends to build with the TerraCycle materials this year. (It has already built such gardens in New York, Detroit, and New Orleans, and is planning to build three more this year, including one in partnership with Kroger, in Cincinnati.)
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You could win a scholarship for recycling your beauty products, and here’s how

TerraCycle Garnier Include USA
Everybody knows we should always recycle our empty cans and water bottles. But what are we supposed to do with all those makeup and shampoo containers once we’re done? Well, you could win a scholarship just by tossing them in the right bin. The Do Something Organization teamed up with Garnier to help you do away with unwanted, recyclable trash. According to their website, “Nearly half of Americans don’t regularly recycle their beauty and personal care products.” That means it’s time to create a conversation about how to do better. All those empties take up a lot of space in landfills. But there’s something we can do about it right now. Do Something gives people a little nudge in the right direction with the chance at a $5,000 scholarship. They’ve created the “Rinse, Recycle, Repeat” campaign to encourage make-up users to dispose of their waste responsibly. An easy, impactful way to recycle empty beauty and personal care products (aka empties!) is to make fun and creative bins for bathrooms. You can sign up here for a chance to win a the scholarship if you’re in college. If you’re not, you can get a free shipping label to send them to TerraCycleyourself. Do Something.org is a “global movement” that enlists young people to get involved with social issues, hoping to inspire them to enact change. We love that they’re empowering people to make positive world-wide changes through community-based efforts. And we can’t wait to see more awesome things like this in the future!
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Garnier Wants You to Recycle Those Bathroom Empties

TerraCycle Garnier Include USA
Garnier, the personal care products company owned by L’Oréal, wants you to make more of an effort to recycle those empty plastic bottles of shampoo and body wash. The company says it is looking to boost waste diversion by preventing at least 10 million bottles from entering landfills. To that end, the company enlisted a popular YouTuber and partnered with DoSomething.org to spread the recycling gospel. According to a widely shared press release, as many as half of all Americans cannot be bothered to pitch their bathroom “empties” into the recycling bin. So during this campaign, Garnier is taking a two-pronged approach. First, participants are encouraged to decorate a bathroom recycling bin and share a picture on DoSomething.org for the chance to win a $5,000 scholarship. Once that bin is full, recycling devotees can print a shipping label for free and then send those pesky empties to TerraCycle, which has worked with Garnier and other CPG companies to upcycle plastic waste into new products. And of course, consumers are expected to share their stories using the hashtag #empties. Garnier is also trying to leverage peer pressure on college campuses: It selected 50 campuses to compete in a recycling competition, with the winning school scoring a garden funded by Garnier and TerraCycle.
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This Drugstore Brand Has A Better Idea For What To Do With Your Empties

TerraCycle Garnier Include USA
Once you’ve worn your lipstick down to a sorry nub, cut the bottom off your liquid foundation to get to the leftovers that are stuck to the sides, used a Q-tip to dig out the very last drop of your fancy night cream, artfully arranged them in proper flat lay form, photographed them, adjusted the brightness and contrast, posted it to Instagram, and hashtagged “#empties,” all you’re left with is plastic. And plastic, regardless of what it once was in a past life, needs to be recycled.   Unfortunately, nearly half of Americans do not recycle their beauty and personal care products, according to a national survey. That means that a significant amount of landfill is made up of empty tubs of La Mer bottles, Diptyque candle jars, and Naked palettes that’ve been used down to the pan. That sucks — but it doesn’t have to stay that way.   In an effort to change this statistic and make a positive impact on the world at large, Garnier is teaming up with DoSomething.org, America’s largest organization for young people and social change, to launch Rinse, Recycle, Repeat, a national campaign and college campus competition with a goal of educating the nation’s youth about the importance of recycling those empties.   But don’t worry: You have full license to wait until after you’ve ‘grammed them. Nobody is trying to take that away from you — in fact, social participation is requested. That’s exactly why YouTuber Remi Cruz will serve as the face of the campaign, starring in a public service announcement about recycling her own beauty products. “Rinse, Recycle, Repeat combines my three favorite things: beauty products, creativity, and most importantly, doing my part to help the environment,” Cruz said.   If you, too, enjoy those things, it’s easy to get involved. You can sign up online by clicking here and enter to win a $5,000 scholarship — if you’re in college, that is — or get a free shipping label to send your own empties off to TerraCycle for responsible recycling. The goal is to divert a total of 10 million beauty products from landfills by the end of 2017. Save your empties, save the world.
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This Drugstore Brand Has A Better Idea For What To Do With Your Empties

TerraCycle Garnier Include USA
Once you’ve worn your lipstick down to a sorry nub, cut the bottom off your liquid foundation to get to the leftovers that are stuck to the sides, used a Q-tip to dig out the very last drop of your fancy night cream, artfully arranged them in proper flat lay form, photographed them, adjusted the brightness and contrast, posted it to Instagram, and hashtagged “#empties,” all you’re left with is plastic. And plastic, regardless of what it once was in a past life, needs to be recycled. Unfortunately, nearly half of Americans do not recycle their beauty and personal care products, according to a national survey. That means that a significant amount of landfill is made up of empty tubs of La Mer bottles, Diptyque candle jars, and Naked palettes that’ve been used down to the pan. That sucks — but it doesn’t have to stay that way. In an effort to change this statistic and make a positive impact on the world at large, Garnier is teaming up with DoSomething.org, America’s largest organization for young people and social change, to launch Rinse, Recycle, Repeat, a national campaign and college campus competition with a goal of educating the nation’s youth about the importance of recycling those empties. But don’t worry: You have full license to wait until after you’ve ‘grammed them. Nobody is trying to take that away from you — in fact, social participation is requested. That’s exactly why YouTuber Remi Cruz will serve as the face of the campaign, starring in a public service announcement about recycling her own beauty products. “Rinse, Recycle, Repeat combines my three favorite things: beauty products, creativity, and most importantly, doing my part to help the environment,” Cruz said. If you, too, enjoy those things, it’s easy to get involved. You can sign up online by clicking here and enter to win a $5,000 scholarship — if you’re in college, that is — or get a free shipping label to send your own empties off to TerraCycle for responsible recycling. The goal is to divert a total of 10 million beauty products from landfills by the end of 2017. Save your empties, save the world.
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