Brand launches bathroom bottle recycling effort
Garnier Include USA
Personal care product company Garnier is working with TerraCycle and a nonprofit group to help consumers keep plastic out of the trash stream.
The company also noted that it boosted the amount of recycled content in its packaging starting this year.
Garnier, a hair and skin care products brand owned by L’Oreal, teamed up with nonprofit organization DoSomething.org for a campaign called “Rinse, Recycle, Repeat,” according to a press release. After registering online, participants accumulate 10 pounds of empty containers, at which point they can print out a label for free shipping to New Jersey-based TerraCycle, which recycles the materials.
The effort also includes a competition, which kicks off April 1 (no joke), in which dozens of college campuses will compete to collect the most empty containers. The winner will receive items for a garden from Garnier and TerraCycle.
The campaign is part of the large Garnier Beauty Recycling Program, which, since its 2011 inception, has diverted more than 8 million containers from landfill.
Garnier also noted that it boosted the post-consumer recycled plastic content in its Garnier Fructis products from 30 percent to 50 percent as of January 2017.