Garnier Wants You to Recycle Those Bathroom Empties
TerraCycle Garnier Include USA
Garnier, the personal care products company owned by L’Oréal, wants you to make more of an effort to recycle those empty plastic bottles of shampoo and body wash.
The company says it is looking to boost waste diversion by preventing at least 10 million bottles from entering landfills. To that end, the company enlisted a popular YouTuber and partnered with DoSomething.org to spread the recycling gospel.
According to a widely shared press release, as many as half of all Americans cannot be bothered to pitch their bathroom “empties” into the recycling bin. So during this campaign, Garnier is taking a two-pronged approach. First, participants are encouraged to decorate a bathroom recycling bin and share a picture on DoSomething.org for the chance to win a $5,000 scholarship. Once that bin is full, recycling devotees can print a shipping label for free and then send those pesky empties to TerraCycle, which has worked with Garnier and other CPG companies to upcycle plastic waste into new products. And of course, consumers are expected to share their stories using the hashtag #empties.
Garnier is also trying to leverage peer pressure on college campuses: It selected 50 campuses to compete in a recycling competition, with the winning school scoring a garden funded by Garnier and TerraCycle.