Garnier is making greener strides. The L'Oreal-owned brand is proud to announce an exclusive partnership with TerraCycle, one of the fastest growing green companies specializing in making consumer products from post-consumer materials. Garnier is the first to provide such a comprehensive solution to personal care and beauty packaging waste anywhere in the world – no small feat considering that personal care and beauty products account for 1/3 of all landfill waste.

Garnier is making greener strides. The L'Oreal-owned brand is proud to announce an exclusive partnership with TerraCycle, one of the fastest growing green companies specializing in making consumer products from post-consumer materials. Garnier is the first to provide such a comprehensive solution to personal care and beauty packaging waste anywhere in the world -- no small feat considering that personal care and beauty products account for 1/3 of all landfill waste.

L'Oréal's Garnier brand has inked an exclusive partnership with TerraCycle, a company specializing in the collection and reuse of nonrecyclable post-consumer waste, to help reduce the amount of personal care and beauty packaging waste sent to landfills. To help support the partnership, a mobile marketing program kicks off in New York on April 11. Under the partnership, Garnier expects to collect millions of pieces of waste globally. Through the sponsorship of its worldwide Personal Care and Beauty Brigade — individuals or groups who sign up to participate — packaging will be collected and shipped to a TerraCycle facility.

Garnier is rolling out a paraben- and silicone-free shampoo and conditioner, called Pure Clean--just in time for Earth Day, go figure--but the big news here is that they're partnering with TerraCycle on a a href="http://www.terracycle.net/brigades/personal-care-and-beauty-brigade--2?locale=en-US">Personal Care and Beauty Brigade, a program to collect and recycle all personal care and beauty packaging at no cost to consumers--meaning the postage is pre-paid! The program kicks off tomorrow with the start of The Cleaner Greener Tour, a free event, which is open to the public, in Times Square on tomorrow, April 11th. You'll be able to recycle old beauty packaging, snag samples and spot an eco-celeb, or two.

  To help celebrate Earth Month, Earth Day, Easter and Cinco de Mayo, TerraCycle is launching several campaigns that put a new spin on recycling, making it more creative then ever and easy for everyone to get involved. On April 11, TerraCycle will join with the Garnier Brand to provides the first comprehensive solution for all cosmetic packaging waste. Billions of pieces of waste are expected to be collected by Garnier which will dramatically reduce the amount of waste sent to landfills.  Through the sponsorship of worldwide Cosmetics Brigade, cosmetic packaging will be collected and shipped to a TerraCycle facility. All kinds of cosmetic waste that would otherwise end up in our trash can now be recycled or reused. This is huge. Not too long ago I was discussing reusing and recycling cosmetic waste. Now Garnier and TerraCycle offer a fabulous solution.

Times Square btwn 46th and 47th Streets, New York, NY  10001 START: 10:00 AM April 11, 2011 END: 6:00 PM April 11, 2011 DESCRIPTION L’Oreal’s Garnier brand with upcycling pioneer TerraCycle are announcing the new biodegradable Pure Clean hair care line and kicking off a packaging recycling program called the Personal Care and Beauty Brigade. All beauty packaging is now recyclable! Stop by to score free samples, watch demonstrations and drop off empty or expired packaging to be recycled. Learn more at http://www.terracycle.net.

Editorial Review L'Oreal’s Garnier brand, in partnership with upcycling pioneer, TerraCycle, is hitting the road to announce the new biodegradable Pure Clean hair care line and kick-off a packaging collection program called Personal Care and Beauty Brigade to educate consumers about the recyclability of cosmetic packaging waste. Stop by the Cleaner Greener bus to score free Pure Clean samples, watch product demonstrations and drop off empty hair care, skin care or cosmetic packaging to be recycled into playgrounds.