L'Oréal's Garnier brand has inked an exclusive partnership with TerraCycle, a company specializing in the collection and reuse of nonrecyclable post-consumer waste, to help reduce the amount of personal care and beauty packaging waste sent to landfills. To help support the partnership, a mobile marketing program kicks off in New York on April 11. Under the partnership, Garnier expects to collect millions of pieces of waste globally. Through the sponsorship of its worldwide Personal Care and Beauty Brigade — individuals or groups who sign up to participate — packaging will be collected and shipped to a TerraCycle facility.