Most waste management companies today prefer more cost-effective disposal options, like incineration and landfilling, to recycling. But TerraCycle, founded in 2001 by then-Princeton University freshman Tom Szaky, rejects this approach to trashing traditionally "non-recyclable" materials. Today, TerraCycle is a highly awarded, international upcycling and recycling company that collects difficult-to-recycle packaging and products and repurposes the material into affordable, innovative products.