Lately you may have seen the words zero waste on your body lotion (and if that’s the case, we applaud you). It’s an emerging trend within the beauty industry, and as someone who has spent the better part of a decade reporting on such matters, it’s the trend I am most excited about. To get a better understanding of what this term actually means, I spoke to Tiila Abbitt, the CEO and founder of Aether Beauty, a sustainable makeup company that launched the first zero-waste eye shadow palette in the industry. "Zero waste means making sure nothing ends up in a landfill," explains Abbitt. "That can mean a few things: One is that a product is reusable, another is that it can actually be recycled." (I’m going to interrupt here briefly to drop in that oft-quoted National Geographic stat about how 91 percent of plastic ends up in landfills.) "And on that note, it’s making sure there is no packaging or packaging waste. The main idea is to limit what actually goes directly in your trash." And it's not just the indie brands who are making strides toward sustainability. Procter & Gamble (the parent company behind Dove, Secret and Herbal Essences) joined forces with TerraCycle’s LOOP program last year, which provides shoppers with a simple website where they can request pick-ups and order refills of popular household products like shampoo and laundry detergent. "The idea of adopting a zero-waste routine can be intimidating because people think they have to completely switch up their entire lifestyle, but this isn’t about perfection," says Abbitt. "We don’t need a few people creating a zero-waste lifestyle perfectly. We need millions of people trying their best, thinking more about their own footprint and making better choices with the goods they are purchasing, however imperfectly, to make a difference." In sum, it’s not an all-or-nothing affair. So, how else can we be start being more conscious of our consumption? "Look for products that have less waste, are package-free or are fully recyclable. And avoid single-use items like face wipes and cotton rounds," shares Abbitt. We’re also fans of recycling programs from brands like M.A.C. and Lush, who offer new products in exchange for empties. And beyond carefully choosing your beauty products, start bringing reusable items like shopping bags, coffee mugs and water bottles, utensils and metal straws with you for when you are out and about. OK, now who’s ready to shop some of our favorite sustainable beauty products?

When buying food and beverage items, consumers are looking for delicious treats and drinks, but younger consumers are also looking to enjoy products that can help the environment. The average consumer is more aware that single-use containers, often made of plastic, are negatively affecting the environment. A Consumer Brands Association report found 86% of Americans believe we are experiencing a packaging and plastic waste crisis. What are producers doing to address this crisis? CPG brands create their own sustainability solutions Most legacy food and beverage companies have set sustainability goals for their organizations. Many of those goals include increased availability of products that come in sustainable packaging. Conagra, Nestle and Unilever all made recent pledges to increase sustainable materials in their packaging over the next five years. Conagra intends to make all of its plastic containers renewable, recyclable or compostable while Nestle and Unilever both signed the European Plastics Pact, which designates that participants are committed to boosting the recycled plastic content for single-use products and creating reusable packaging. In California, PepsiCo is testing a better substitute for plastic rings on beverage six-packs: molded pulp and paperboard packaging. This trial demonstrates how CPG producers are working to address customer desires for sustainable packaging that still fills the durability needs of companies. “[W]e’ve worked collaboratively with our suppliers to ensure the two solutions that we’re testing meet the needs of our consumers and customers while also addressing our functionality and sustainability requirements,” Emily Silver, PepsiCo Beverages North America’s vice president of innovation and marketing capabilities, said to BeverageDaily. While many brands are creating their own packaging solutions or reducing their virgin plastic use, several are also investing in a broader eco-friendly packaging infrastructure. Nestle is planning to purchase roughly $1.6 billion worth of recycled plastic over the next five years, and Perrier has launched an investment program for startups that are developing packaging options that have a “positive environmental and social impact.” Loop takes reusing to the masses Rather than simply reducing or recycling virgin plastic, some companies are addressing waste by offering accessible, reusable packaging. Recycling business TerraCycle debuted its circular delivery service Loop to consumers in 2019, and it is currently available in Paris, France, and the northeast region of the US. Loop’s online platform allows users to shop for consumer packaged goods products in reusable packaging from a variety of brands, which are shipped in a reusable container -- the Loop Tote -- that rids the need for single-use shipping materials. “While disposable design focuses on making our packaging as cheap as possible, durable design focuses on making containers as long lasting as possible, allowing us to access unparalleled materials, design, and function,” the Loop site states. After using up the products, Loop customers return the empty packaging via free UPS pickup where it is returned to Loop to be cleaned and disinfected in preparation for reuse. “Customers are demanding that brands step up and provide solutions that produce less waste,” said Loop Publicist Eric Rosen. “Brands are responding to this push by investing in sustainable packaging solutions such as Loop’s reuse model.” The service is currently available online, but Loop products will be available in Walgreens and Kroger retail locations in the US later in 2020. Once Loop products arrive at retail, customers will also be able to make in-store returns of reusable containers instead of shipping them. Loop’s brand partners include food brands such as Haagen Dazs, Hidden Valley, Tropicana and Chameleon Cold Brew. The service also offers personal care and cleaning products from brands such as Gillette, Dove, Tide and Clorox. Rosen said that Loop welcomes participation from any type or size of CPG brand as long as they are committed to transforming their packaging from single-use to multi-use. “One challenge is redesigning packaging that lasts many reuse cycles,” Rosen said. “Brands must find the right material and design to suit their product. TerraCycle acts as a consultant for the packaging development process and tests all packaging for cleanability and durability prior to approval in the platform.” Rosen also revealed that Loop will be expanding internationally in 2020. Loop will partner with Tesco in the UK, Loblaws in Canada and Aeon in Japan. The platform also plans to be available in Germany and Australia in 2021. “Consumers can support brands that are taking the next step from recyclable packaging to reusable packaging,” said Rosen. “[R]ecycling is never going to be enough to solve waste at the root cause.”  

For several generations of young Americans, the idea of a ‘milkman’ is a completely foreign concept. But if you lived in the 40s, 50s, and 60s, and you were in the middle-class, you likely had a delivery truck dropping off fresh bottles of milk on your front porch—and you would leave the empties outside to be picked up. It was super convenient—and, better yet, there was no waste generated in the process. With tons of plastic containers overrunning landfills, and an innovative partnership of consumer brands emerging, the milkman idea of circulating containers is making a comeback. Loop launched in Paris and New York one year ago as a company that ships customers their favorite products packaged in reusable stainless steel or glass containers to be collected later for cleaning and refilling—just like your grandfather’s milk. They quickly expanding their operation to cover much of the U.S. Mid-Atlantic region, and this month Loop will be bringing their pioneering business model to the UK, a move they hope will make them the biggest eliminator of single-use plastics in the global grocery market. They also announced plans to expand soon into Canada, Germany, and Japan. Loop teamed up with some of the biggest consumer industry giants to create eco-versions of hundreds of popular products like Tropicana, Haagen-Dazs, or Hellmann’s mayonnaise; cleaning products like Tide and Clorox wipes; and skin and hair care essentials like deodorants, from companies like Dove, Pantene, L’Oreal, and Crest. Procter & Gamble, Loop’s biggest partner, which also owns a 2 percent stake in the enterprise, tapped into 10 of its most iconic brands as part of the Loop 2019 launch, including Ariel, Cascade, Crest, Febreze, Gillette, Pantene, Pampers, and Tide, according to GreenBiz. Image by Loop Stateside, the refillable products are available at Kroger and Walgreens, in addition to the online Loop store, and they cost nearly the same as their plastic counterparts, except for the cost of a deposit. Founded by the brilliant recycling company TerraCycle, Loop plans to expand across the U.S. this year where more consumers in specific zip codes can place empties inside their Loop insulated zipper tote on the doorstep—to be picked up, washed, and reused. In France, where Loop has already partnered with Carrefour—one of the largest grocery chains in Europe, consumers pay a small deposit on the items purchased, in case the packages aren’t returned later. This includes small bottles, where a deposit might only be a few cents, or large tubs that might contain laundry soap or paper towels. 1953 photo by Ben van Meerendonk / AHF, collectie IISG, Amsterdam When asked about the hefty carbon footprint of shipping the products all over the country and then shipping them back for washing and refilling, Loop’s founder, the mastermind of Terracycle, Tom Szaky, explained that if you add up all the energy and shipping it takes to create and distribute plastic, the carbon footprint is cut in half—plus you are digging up the actual root of the plastic problem, so it can be eliminated. Furthermore, as drone delivery technology becomes more and more feasible in major cities, delivery will become much cheaper and more energy efficient. Companies like DHL, UPS, Amazon, Google, Dominoes, Rakuten, and 7-11 all have drone-delivery technology. According to the Business Insider 2018-2020 report on online grocery shopping, 10% of consumers utilize online grocery store options, while the market value of these services doubled from $12 billion in 2016 to $26 billion in 2018 and shows no sign of slowing down. It’s possible that in the next ten years thanks to companies like Loop, all the benefits of the friendly neighborhood milkman will be resurrected to create a healthier planet for all.  

A year ago, a coalition of some of the world’s biggest brands embarked on an experiment: If they started selling everyday products like shampoo in reusable, returnable packaging instead of single-use plastic, would customers buy it? Could a modern version of the milkman model—where customers shop online, and then return empty containers via UPS to be cleaned and refilled for a new customer—make business sense? For brands, the new platform, called Loop, was a radical step to test fundamental changes to how they package and deliver products, driven by consumer pressure to deal with the problem of plastic pollution. The first pilots started in May 2019. The tests have been successful enough that the system is now rapidly expanding and will soon launch in retail stores. [Photo: courtesy Loop] “Companies are looking for new ways to address packaging and reduce waste, and consumers are demanding it,” says Steve Yeh, a project manager at Häagen-Dazs, the Nestlé-owned ice cream brand. The brand committed major resources to developing new packaging for the pilot: a novel stainless steel ice cream canister that’s designed to keep ice cream cold longer. It then can be sent back, sterilized in a state-of-the-art cleaning system, and reused. (It also looks a lot nicer on your counter.) The system is designed to be simple for consumers—in theory, nearly as easy as buying something in a disposable package and throwing that package in the trash. Online orders are delivered in a reusable tote, and when a customer has an empty container, it goes back in the tote, the customer schedules a pickup, the packages are returned for reuse, and the customer gets back a deposit that they paid for the package (or, if they’ve reordered the product, the deposit stays in an account and they don’t pay it again). Despite using heavier packages, more transportation, and cleaning, it has a lower carbon footprint than single-use packaging. And it keeps packages out of landfills and the ocean. “We all know that recycling alone will not be enough,” says Sara Wingstrand, who leads the innovation team at the Ellen MacArthur Foundation, an organization focused on the circular economy. “This is a whole new way to actually think about how you can bring products to people.” [Photo: courtesy Loop] In Nestlé’s case, an internal team went through 15 iterations to reach the final design of the ice cream container, which has benefits beyond reducing waste. The package has a double metal lining, so it’s comfortable to hold, but keeps the ice cream inside from melting; it’s also designed to melt a little more quickly at the top, so it’s easier to scoop than it otherwise would be. Rounded edges mean that ice cream doesn’t get stuck in the bottom corners. And it looks better than a disposable package. The aesthetics, surprisingly, have been a bigger driver in the pilot’s success than the environmental benefits. “People actually are attracted to Loop first for design, second for reuse,” says Tom Szaky, CEO of Terracycle, the recycling company that first helped create the coalition of brands to test the platform, who is now also CEO of Loop. “The design is so important to consumers—more than I ever thought it would be.” It’s proof, he says, of what’s possible when the economics of packaging change. “If you go back 100 years and look at what your cookies came in or what your beer came in, it was a significantly greater investment in the package. As we make packaging lighter and cheaper, it becomes less recyclable, essentially growing the garbage crisis. And as we spend less money, [packages] clearly become less exciting and less desirable. The response to Loop is a simple one: Let’s shift ownership of the package in the end back to the manufacturer. And as such, they treat it as an asset and they can start investing in the pack again.” [Photo: courtesy Loop] The investment in the packages means that for the system to work, consumers have to put down a deposit for each container. In the pilot, Loop says that customers haven’t been sensitive to the price. “It’s not money out of your pocket,” says Donna Liu, a customer in New Jersey who has been using the system for several months. After the initial deposit, customers don’t have to pay again as they continue reordering the same products, and they can ultimately get the money back. But the deposits are steep, and would likely deter lower-income customers. In one review, a Huffington Post writer noted that she paid $32 in deposits for only six items (in addition to $20 in shipping, and the cost of the products themselves). Loop says it plans to have the costs come down as the system scales up. “Today, in small scale, it makes no economic sense because everything is inefficient in small scale,” says Szaky. “But a lot of our retail partners and our brand partners have modeled this in large scale. And it’s come out very exciting—it’s going to be able to be executed at scale and not cost the consumer more.” Wingstrand, who is not involved with Loop, notes that some other reusable models are already economically viable at scale, such as reusable water jugs delivered to offices. The e-commerce pilot has faced some challenges. Some customers complained about the small selection of products. Those who live in small apartments don’t like the bulky size of the reusable tote, which has enough padding inside to accommodate 16 wine bottles; one reviewer said that she was forced to use it as an ottoman until she was ready to send packages back. But moving to retail stores could help alleviate these issues. [Photo: courtesy Loop] Today, the online store has more than 150 products, including Tide detergent and Pantene shampoo in stainless steel containers, Nature’s Path granola in glass jars, and products from smaller brands like Reinberger Nut Butter. But that’s a tiny fraction of the hundreds of products online at, say, Walgreens, and one of the biggest questions from customers in the pilot has been when more products will be available. Szaky says that Loop is adding a new brand roughly every two days—but there’s a long development process for new packaging after a company joins. “This is not an overnight thing,” he says. “It takes maybe a year to get a product up and running.” In retail stores, though, customers can pick and choose which Loop products to use. “By the retailer listing in-store, the benefit to the consumer is they can go shop the Loop section, which will grow every day and get bigger and bigger, but whatever they don’t find in the Loop section they can still buy traditionally,” says Szaky. Customers can also avoid the hassle of shipping empty containers back and the size of the reusable tote; for retail returns, customers will toss containers in a reusable garbage bag and then bring them back to the store. It’s still designed to be simpler than traditional refill systems in stores—rather than cleaning and refilling your own container, you bring back dirty containers, drop them off, and buy already-packaged products on the shelf. As with online orders, you’ll pay a deposit on the container and then get it back when the container is returned. [Photo: courtesy Loop] The online pilot launched last May in and around Paris, New York City, and a few nearby areas; the startup has since added Massachusetts, Connecticut, Delaware, Vermont, and Rhode Island. It will soon expand to California as well as the U.K., Canada, Germany, and Japan, and will launch in Australia next year. Retail sales will begin later this year with Walgreens and Kroger in the U.S., Carrefour in France, Tesco in the U.K., and Loblaws in Canada. Loop won’t share specific numbers, but says that it’s seeing high numbers of repeat orders from its initial customers. The size of the pilot was limited, but more than 100,000 people applied. The startup envisions the model growing like organic food. “Every store started having a small section dedicated to organic products, but not all products had an organic alternative,” Szaky says. “That’s how it began, then it got bigger and bigger. And some stores like Costco have moved everything over to organic.” He notes that organic food still represents only about 5% of the market, and that has taken decades, but it’s a reasonable comparison. [Photo: courtesy Loop] The number of options will continue to grow. In a recent report, the Ellen MacArthur Foundation estimated that converting just 20% of plastic packaging to reusable models is now a $10 billion business opportunity. But Szazky sees it not as an opportunity, but an imperative. As he told Harvard Business Review in a recent interview: “I think that we’re going to see some organizations die because of this. Others will pivot. . . . Some organizations, like Nestlé, Unilever, and P&G, are taking these issues seriously and making the difficult decisions that may negatively impact the short term but lay the foundation to be relevant in the long term. Inversely, organizations—like many big food companies in the U.S.—are blind to what’s coming and will likely be overtaken by startups that are building their business models around the new reality that is emerging.” [Photo: courtesy Loop] For the brands that are pivoting, Loop is helping push them to experiment with reusable packaging. Häagen-Dazs is already using the container it designed for the system in stores in New York City, where customers bring it back an average of 62% of the time. (At the ice cream shops, customers don’t pay a deposit, but buy the container outright and then get discounts on ice cream each time they bring it back.) It now plans to roll out the container in 200 of its other stores. Unilever—which has products from brands like Love Beauty and Planet on the platform and is preparing to launch more products from Seventh Generation, Hellman’s, Dove deodorant, and others this year—is also experimenting with in-store refill systems and partnering with startups like Algramo, a Chile-based company that offers a mobile refill system on electric tricycles. “I think Loop provides a really good platform to start testing reusable packaging without setting everything up yourself,” says Wingstrand. “But I do think it’s very important to go very broad and make sure that not only are you putting and testing new packaging formats on the Loop platform, but you’re also trying to understand how the user might interact with a refill system, or how you might supply things in a compact format, or how you might even completely design out the packaging.”

© Loop (used with permission) If the Loop pilot project succeeds, store shelves could soon look a lot different than they do now. Something major happened last week. On Thursday in Davos, Switzerland, 25 of the world's biggest brands announced that they will soon offer products in refillable, reusable containers. Items such as Tropicana orange juice, Axe and Dove deodorants, Tide laundry detergent, Quaker cereal, and Häagen-Dazs ice cream, among others, will be available in glass or stainless steel containers, instead of single-use disposable packaging.   The project is called Loop and it is the result of a partnership between these brands and TerraCycle, a waste management company that first pitched the idea to these brands a year ago at Davos. Brands who liked it, or saw the wisdom in sprucing up their environmental credibility, pay to be part of the project and commit to designing reusable packaging. Loop will start as a pilot project, launching in May 2019 for 5,000 shoppers in New York and Paris who sign up for it in advance. It will expand to London at the end of the year and spread to Toronto, Tokyo, and San Francisco in 2020. If it is successful, more partners could join Loop and products would eventually become available on store shelves. © Loop (used with permission) It works similarly to Amazon in that customers use a retail website to order goods; they must also put up a fully refundable deposit for the reusable packaging. The items are delivered to their doorstep in a reusable tote – a modern take on the old-fashioned milkman. Once the products are used up, the empty containers are returned to the tote and collected by a UPS driver. They do not need to be cleaned and, even if the containers are banged up, the deposit is issued in full. Customers only lose money if they fail to make a return. From CNN's report on Loop, "[TerraCycle CEO] Tom Szaky acknowledged that it’s a lot to ask people to use yet another retail website. He hopes that Loop will eventually be integrated into existing online shops, including Amazon. 'We’re not trying to harm or cannibalize retailers,' Szaky said. 'We’re trying to offer a plug-in that could make them better.'" © Loop (used with permission) This is an incredible step forward. These brands have enormous reach and influence in the consumer sphere, which puts them in a uniquely powerful position to effect real change. They are not perfect, of course. In the followup to the Loop announcement there has been some criticism about their less-than-perfect track records on other environmental issues, such as palm oil and animal testing, but I think that's beside the point. It is impossible to tackle everything at the same time. Plastic pollution is one thing that has captured the public interest of late and it poses a potential PR crisis for these brands if they don't act quickly. We should celebrate the steps that they are taking, which are more progressive than anything else I've seen so far. © Loop (used with permission) – Even Pampers diapers can be purchased in a refillable container, which TerraCycle says eliminates the need for a Diaper Genie. They'll even deal with the waste inside. Loop's future will depend on how the trial goes, but it looks promising. In the words of Bridget Croke, leader of external affairs for Closed Loop Partners, a group that invests in recycling technologies and sustainable consumer goods (and is unconnected to Loop), "If there's ever a time that these new models can succeed, it's now." Meanwhile, the recycling industry is broken, a "failing industry," and people are asking for reusable packaging. The interest is real. From CNN: "Small dairies throughout the country are already reviving the milkman by offering delivery services... Refillable beer growlers are staging a comeback, with Whole Foods and Kroger offering in-store beer taps. Startups are trying to help people refill reusable soap containers at home, and millions of consumers are already refilling SodaStream bottles in their kitchens." I think we're catching a glimpse of a future that looks more hopeful and exciting than it has in a long time. Visit Loop for more information.

St. Joseph School As part of the TerraCycle program, St. Joseph School collects and gets cash for various brands, including all Mars brands candy wrappers. After Halloween (and anytime), people can send those empty wrappers to school. Collection boxes are the main foyer and cafeteria. The following brands are accepted: M&Ms, Skittles and Twix, Mars and Dove bars. Also, before people dispose of this year's Halloween costumes, they should consider donating it for next year's Green Halloween Used Costume Sale.

St. Joseph School As part of the TerraCycle program, St. Joseph School collects and gets cash for various brands, including all Mars brands candy wrappers. After Halloween (and anytime), people can send those empty wrappers to school. Collection boxes are the main foyer and cafeteria. The following brands are accepted: M&Ms, Skittles and Twix, Mars and Dove bars. Also, before people dispose of this year's Halloween costumes, they should consider donating it for next year's Green Halloween Used Costume Sale. The