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ELIMINATING THE IDEA OF WASTE®

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Trash's Rumplestiltskin: Terracycle CEO Tom Szaky (Part Two)

Toronto-native Tom Szaky (pronounced Zack-ee) has been spinning trash into gold since 2002, when he founded Terracycle with a friend out of his Princeton University dorm room. It started with selling worm food in used pop bottles, but soon transformed into turning waste into backpacks, picture frames, binders, pencil cases and more. All of these products branded with the logos of the same companies that produced the waste to make them. Would you buy a backpack made from stitched together Capri Sun pouches, or a three-ring binder composed of M&M wrappers? This is all stuff that can't be recycled, but with Terracycle's innovative "upcycle" technique Szaky is able to have waste producing companies foot the bill for garbage collection, while partnering with other expert product manufacturers who substitute their normal building materials with Terracycle's scientifically manipulated garbage. To learn how he does it, check out part one of our interview. Read on to get inside Szaky's own entrepreneurial DNA and learn how he turned his most devastating failures into his greatest successes. What made you believe you could actually make quality products out of garbage? You just do it. You just try. You take a leap of faith. You say, "I'm not going to discuss it anymore, I'm not going to theorize over it, I'm not going to do an academic paper on it, I'm going to simply do it. Then what happens is you start doing it and then you start screwing up. In the process of screwing up you realize what you need to do differently to make it successful. That has basically been the guiding principle of Terracycle ever since we began: Just try and then learn from the mistakes. We've had more mistakes than we've had successes, but then you focus and grow the successes and that's how you have a successful business.

East Amwell School wins $50,000

EAST AMWELL TWP. — Where most people see trash, the township school’s Environmental Club sees cash. That has won $50,000 for the school, the top prize in a TerraCycle-Walmart contest for New Jersey public schools. It did so by blitzing TerraCycle with 52,640 plastic wrappers and containers during the two-and-a-half-month contest. “You can’t get much greener than this!” exclaimed the club’s adviser, fifth-grade language arts and science teacher Sharon Ernst. It all started in 2008 with Ernst casting about for a way to raise money for an Environmental Club for fourth- and fifth-graders. She wanted to do something applicable to stewardship, which ruled out fundraisers such as bake sales. She considered selling seeds, then a parent mentioned TerraCycle, which pays nonprofit groups that send it hard-to-recycle items for reuse or recycling.

Green is Good

Garbage is irresistible to some of the most devoted eco-entrepreneurs. Already old hat are the many crafts industries producing purses and totes made out of tossed-out potato chip packages and bottle pop tops. Always looking for new notions, recycling firm TerraCycle has a 25,000-square-foot warehouse in New Jersey stuffed with old Skittles bags to fabricate into kites, Capri Sun juice pouches for backpacks and chip bags converted into coolers. The company makes pet toys and garments out of emptied dog food bags and is seeking constructive uses for expired pills, old pill bottles and razor blades.

DCS Montessori turns trash into treasure

DCS Montessori School recently teamed up with TerraCycle to start turning collected waste into new products and materials, ranging from park benches to backpacks. TerraCycle recycles and upcycles used packaging from familiar products like Capri Sun, Lays, and Oreos. Out of this comes more than 1,500 various products available at major retailers. Founded in 2001, TerraCycle’s goal is eliminate the idea of waste. This year, the Montessori school is participating in two “brigades,” which are national programs to collect specific previously non-recyclable or hard-to-recycle waste. First, the school will collect old cell phones from now until the end of the year by placing collection boxes near the main office and by the front doors. DCS Montessori has asked all students and parents to send in their old cell phones to benefit the environment and the school. Later this year, the school will select another brigade.

Going the Distance

Eco-innovator TerraCycle (www.terracycle.net) charted new territory in the consumer goods industry in 2003 with one big idea: How can you eliminate the idea of waste? Back then, the company specialized in worm poop fertilizer packaged in old soda bottles. Its "upcycling" concept soon caught the eyes of consumer good companies small and large, like Honest Tea, Kraft Foods and Clif Bar, who had their own garbage issues to solve.

A Treasure Trove: Upcycling and Recycling Trash

A pioneer in upcycling has been TerraCycle. Called the Google of garbage by The Telegraph, the company started producing organic fertilizer by packaging liquid worm poop in used soda bottles. Since then, the idea has grown to include products ranging from kites to boomboxes. TerraCycle takes simple household items, which most might consider garbage, and turns them into useful and simultaneously cool products. The company collects things like candy wrappers and toothbrushes, and pretty much everything in between. Want a fence built from recycled juice pouches?? Done! Since Terracycle identifies waste material and finds an alternative use for it by mimicking the shape and composition of the original material, new products can be in full production in a matter of weeks. Called the "With upcycling, you value all aspects of the item and don’t treat any aspect of it as waste. So, for example, we have yogurt cups we’re making into gardening pots. We say, Let’s not melt it down, but find a new use," said TerraCycle's founder and CEO Tom Szaky, as quoted in Ode Magazine.

Nomacorc and TerraCycle Cork Brigade™ Celebrate 2 Million Wine Closures Collected

Nomacorc, the world’s leading producer of alternative wine closures, is celebrating the second anniversary of its partnership with TerraCycle, Inc., the world’s leader in the collection and reuse of nonrecyclable waste. The companies have worked together to expand the Cork Brigade™, a free program that collects synthetic and natural wine closures and “upcycles” them into corkboards for the home or office. Since the launch of the Cork Brigade in August 2008, more than 1,000 individuals and organizations such as liquor stores, restaurants and wineries have joined the Cork Brigade collection program. Nomacorc and TerraCycle have diverted more than 2 million closures from landfills and raised thousands of dollars for charitable organizations across the United States. The first upcycled product made from Nomacorc closures, an 18x18-inch corkboard, is available at national retailers and online at www.TerraCycleShop.com.

Students rally up recyclables

Recycling isn’t new to Mountain View. For the past two-and-a-half years, the school has been part of the TerraCycle Program. Through this program the school recycles empty Capri Sun containers, empty Lunchables containers, dried-up pens, markers, glue sticks and cell phones. Howe said the previous recycling practice has helped with the contest.

EAST AMWELL TWP. — Where most people see trash, the township school’s Environmental Club sees cash. That has won $50,000 for the school, the top prize in a TerraCycle-Walmart contest for New Jersey public schools. It did so by blitzing TerraCycle with 52,640 plastic wrappers and containers during the two-and-a-half-month contest. “You can’t get much greener than this!” exclaimed the club’s adviser, fifth-grade language arts and science teacher Sharon Ernst. It all started in 2008 with Ernst casting about for a way to raise money for an Environmental Club for fourth- and fifth-graders. She wanted to do something applicable to stewardship, which ruled out fundraisers such as bake sales. She considered selling seeds, then a parent mentioned TerraCycle, which pays nonprofit groups that send it hard-to-recycle items for reuse or recycling. Since then, the club has gathered, for instance, more than 30,000 empty Capri Sun containers. The money was spent on plants that allow Ernst to raise Monarch butterflies. She uses the pollinators in her lessons on ecosystems.

East Amwell School wins $50,000

EAST AMWELL TWP. — Where most people see trash, the township school’s Environmental Club sees cash. That has won $50,000 for the school, the top prize in a TerraCycle-Walmart contest for New Jersey public schools. It did so by blitzing TerraCycle with 52,640 plastic wrappers and containers during the two-and-a-half-month contest. “You can’t get much greener than this!” exclaimed the club’s adviser, fifth-grade language arts and science teacher Sharon Ernst. It all started in 2008 with Ernst casting about for a way to raise money for an Environmental Club for fourth- and fifth-graders. She wanted to do something applicable to stewardship, which ruled out fundraisers such as bake sales. She considered selling seeds, then a parent mentioned TerraCycle, which pays nonprofit groups that send it hard-to-recycle items for reuse or recycling.