TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

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Larabar wrappers are now recyclable!

Great news!  Larabar wrappers are now recyclable!  They are my absolute favorite snack to have on hand during my work day.  I also keep one in my bag for anytime I am out and about and need a satisfying snack. Larabar has partnered with TerraCycle and now Larabarwaste is recycled or upcycled to create products like park benches or chairs.  So cool!

Community Notes

April Segura of Lincoln, Nebraska was chosen as the winner in the nation-wide Less in Landfills Sweepstakes, sponsored by Tom's of Maine and TerraCycle. Her prize comes in the form of a $1,000 donation to Nebraska Friends of Midwives.   April won this sweepstakes by doing something good for the planet. She participates in the Tom's of Maine Natural Care Brigade, which allows her to keep traditionally non-recyclable deodorant tubes, toothpaste, mouthwash and floss packaging out of local landfills. Instead of throwing them away, April collects and sends these items to TerraCycle to be recycled. In addition to the $1,000 sweepstakes prize, April earns money for Nebraska Friends of Midwives with each piece of waste returned.   The Less in Landfills Sweepstakes was a way to celebrate the launch of the Tom's of Maine Natural Care Brigade, which is one of TerraCycle's newest recycling options. Each shipment of waste during the contest window counted as an entry into the sweepstakes. April also participates in several other Brigade programs in which members of the community can get involved with. The more waste collected, the more money the organization can earn. For more info on the collection efforts there, please visit http://www.nebraskamidwives.org/fundraising.html.

TerraCycle recicla colillas de cigarrillos

Tom Szaky es el joven CEO y fundador de la empresa ambiental y social TerraCycle. Desde allí, ideó y lanzó el primer programa de recolección y reciclado de colillas de cigarrillo exportado al mundo. Lanzado en Canadá en mayo, ampliado luego a Estados Unidos y a España, el programa de TerraCycle asegura la recolección de colillas a través de voluntarios y su transformación en plástico, utilizado luego para nuevos productos, entre ellos, ceniceros. La recolección de las colillas de cigarrillo se realiza gracias a los voluntarios (personas, empresas, asociaciones de defensa del medio ambiente) que las acumulan y las envían a la sede nacional de TerraCycle, que paga el costo del envío desde cualquier parte del país. Los voluntarios, además, reciben puntos que pueden utilizar para financiar proyectos de distintas organizaciones sociales o escuelas. Las cenizas de las colillas recolectadas son luego esterilizadas y disecadas, con lo cual el papel y el tabaco se mezclan, y el acetato de celulosa utilizado en el filtro -un material plástico- es fundido y reutilizado para fabricar todo tipo de nuevos productos que son comercializados. Según sus cálculos, para fabricar un cenicero hacen falta entre 1.000 y 2.000 colillas y para una silla de plástico de jardín más de 200 mil. El programa, dice Tom Szaky, es pagado por la industria tabacalera, feliz de mostrar una buena acción ante la opinión pública. “Cuando fuimos a ver a la industria tabacalera y les mostramos el plástico que hacemos a partir de sus colillas, no lo podían creer. Se comprometieron no sólo a pagar el programa sino también a promoverlo”, recuerda. Los cigarrillos constituyen la principal fuente de desechos en el mundo, el 37% de todo lo que la gente tira, subraya Szaky. Y como este joven empresario adora los desafíos, encontrar una solución para reciclarlos era uno de sus tres objetivos para 2012, junto con las gomas de mascar y los pañales usados. El reciclado de colillas no es la primera operación lanzada por TerraCycle, una empresa que desde hace diez años se especializa en la recolección y el reciclado de desechos difíciles de reciclar, con al menos unos 60 desechos diferentes recolectados, en 22 países del mundo. Entre estos se encuentran sobres de bebidas en polvo, empaques de golosinas, bolígrafos, cápsulas de café, envoltorios de galletas y cepillos de dientes. El primer programa de recolección de gomas de mascar será lanzado en Brasil y el de pañales usados en Estados Unidos. Al igual que con el tabaco, empresas vinculadas a ciertos desechos financian el reciclado: en cuatro paises PepsiCo se asoció con TerraCycle para reciclar las bolsitas de snacks y en otros cuatro países los hizo Colgate, para los cepillos de dientes. Tom Szaky, cuya empresa emplea a un centenar de personas en el mundo, espera llegar en 2013 a nuevos países de Europa Oriental y América Latina, como por ejemplo Colombia. En la región, TerraCycle ya tiene operaciones en Argentina, Brasil y México. “Quiero arreglar todos los problemas de desechos que existen, empezando por los productos que se piensa que no pueden ser reciclados”, concluye.

Reynolds subsidiary funding cigarette recycling

A subsidiary of the nation’s second-largest cigarette maker, Reynolds American Inc., is funding a national recycling program to reward do-gooders for cleaning up tobacco waste and turn cigarette butts into pellets used to make items such as plastic shipping pallets, railroad ties and park benches. New Mexico-based Santa Fe Natural Tobacco Co., the maker of Natural American Spirit cigarettes, is teaming up with TerraCycle Inc. for the program. It aims to snuff out one of the most littered items in the U.S. About 135 million pounds of cigarette butts annually are tossed on roadways, thrown in the trash or put in public ashtrays. Through the Cigarette Waste Brigade program, groups as well as people 21 and older can collect cigarette waste and send them to TerraCycle through a prepaid shipping label. Participants will get credits to be donated to Keep America Beautiful, a nonprofit community action and education organization. They’ll receive about $1 per pound of litter, which equals about 1,000 cigarette butts.

Turn Your Garbage Into a Gift!

Remember making bracelets and stuff out of gum wrappers? The owner of TerraCycle probably did that as a kid. TerraCycle is this awesome website where you can not only buy products made out of recycled stuff, but you can help reduce waste by joining one of their brigades, and selecting a product to gather.
There are all kinds of brigades to choose from: Candy Wrapper Brigade, Cork Brigade, Cheese Packaging Brigade, Flip Flop Brigade, Huggies Brand Brigade, Solo Cup Brigade, and more! And for a lot of the brigades, you get paid, or get rewards for sending stuff in! But you don't have to join a brigade and send things in just to get awesome stuff. They've got everything from toys, to pet supplies, to outdoor fencing. And it's all made from products that are traditionally non-recycleable.
Terracycle is one of the sponsors of the Better Than Black Friday Bash. Throughout October and November, I'm going to be doing reviews on some of this season's most awesome toy brands. Then, right before Black Friday, I'm having a huge giveaway event where you can win some things from the sponsors! Because nothing is better than Black Friday... except for getting things for free!

De Regios El Norte, Negocios p4, Sin Firma

Una celebridad de los negocios, la innovación y la sostenibilidad hace campaña en Monterrey. Es Tom Szaky, fundador de TerraCycle, Inc., una empresa que saca rendimiento a la suma de ecología y capital. Este emprendedor treintañero nacido en Budapest, Hungría, difunde el concepto del "upcycling". ¿Cuál es? Fabricar un producto sin destruir ningún aspecto de la materia prima. Su enfoque es que 100 por ciento de la basura puede ser reciclado, mas no necesariamente quemado con afanes de crear energía. La primera escala de Szaky en tierras regias será en la Facultad de Contaduría Pública y Administración, de la UANL, que está celebrando sus 60 aniversario. Pasado el mediodía, Szaky irá a la EGADE, donde impartirá la conferencia taller "Empresa social: Capitalismo del mañana". A Szaky, que emigró primero a Canadá y después a Estados Unidos, Forbes lo ubica en su lista de los Top 30 Emprendedores Sociales del Mundo.

Tithing with trash?

  Georgia Army National Guard Capt. Andrew Lane is a man on a mission. If it’s recyclable, “Captain PLaneT” aims to keep it out of the local landfill – and earn cash for his parish while he’s at it.   Lane launched a Tithing with Trash program at St. Gregory the Great Episcopal Church in Athens, Georgia, when he returned home from a deployment in Afghanistan in 2010. Since then, the congregation has earned nearly $4,800 collecting hard-to-recycle items such as empty toothpaste tubes and Solo Cups and sending them to TerraCycle in Trenton, New Jersey, to earn 2 cents per item. TerraCycle, in turn, recycles or “upcycles” the trash – turning it into “green” products such as backpacks fashioned from Lay’s potato chip bags.   “They’re not just doing it to hug trees or sing ‘Kumbaya.’ They’re turning it into artwork or consumer products,” Lane said.   The nonprofit TerraCycle partners with some of the world’s largest companies, who sponsor collection programs for particular waste streams – say, spent writing utensils or empty tape dispensers, explained Lauren Taylor, U.S. public relations director. Some sponsor only collection of their brands’ trash, while others accept any related items. Kraft’s “dairy tub brigade,” for example, takes all manner of dairy-product tubs, lids, foil tops and other packaging.   Individuals such as Lane sign up to join a sponsored trash “brigade,” collecting and shipping specified items via United Parcel Service for free to TerraCycle and receiving “points” they turn into cash. “The money earned needs to go to a charity,” Taylor said. “Somebody can’t just decide this could be a great side job for them.”   “The majority of the people who collect for us are schools,” she said. They set up lunchroom collection points – juice-drink pouches here, candy wrappers there – often after a parent or teacher realizes how much trash is being pitched and thinks, “We’re throwing money away.”   It’s hard to quantify, but churches also participate, and St. Gregory is one of a handful of Episcopal churches signed up to benefit from TerraCycle trash, Taylor said. “We definitely know Andrew because he is just so energetic and just loves our programs and really motivates people to collect. … He is definitely among the most highly motivated.”   Lane is a sustainability evangelist.   “It’s really powerful, because we’re the only creatures in existence that we know of that generate trash that we have to pay someone to haul off,” he said. Without addressing sustainability issues, he said, “for our grandkids it could be deep, deep, deep trouble.”   “We might actually trash this planet and poison its water or run out of water … without an epidemic or a war.”   Lane has given diocesan council presentations about TerraCycle and met Diocese of Atlanta Bishop-elect Robert Wright while separating food waste at the Mikell Camp and Conference Center. “He actually came and shook my hand. He said, ‘I see you’re not actually just speaking; you’re a man of action.’”   In Athens, Lane is lobbying a Kroger grocery store to let the church maintain a collection container for TerraCycle trash. At St. Gregory, parishioners place items in assorted labeled bins.   “I see people carrying in their containers and standing out there and sorting stuff out in Andrew’s elaborate bins,” said parishioner Lois Alworth, a member of the church’s Green Guild/Creation Keepers committee that Lane chairs. “There’s not a whole lot that the church itself uses that TerraCycle takes. What we get is what people bring from home.”   “We all laugh and say because we’re Episcopalians everybody has lots of wine corks,” she said. “TerraCycle takes really odd things, [like] toothpaste containers, when they’re empty, and old toothbrushes.” Every four to six weeks, committee members gather after church for a “box-up event” to package the TerraCycle items for shipping, she said.   Even here, recycling comes into play. Lane sometimes uses economy-size cat-food, dog-food or chicken-feed bags as shipping envelopes for TerraCycle trash. UPS doesn’t mind as long as the packages aren’t leaking liquid, he said. “You could mail a sweater in there if you didn’t care if your sweater smelled like dog food.”   TerraCycle collects waste in 20 countries, with almost 32 million trash collectors and nearly 2.5 billion units of waste collected in the United States since 2007, Taylor said.   Lane has his eye on a program started in Canada and expected to launch in the United States this month: a “cigarette butt brigade” that will take all cigarette waste, including the plastic wrap and aluminum board from packaging. This tackles “one of the dirtiest, one of the most prolific forms of waste,” said Lane, who is in his second semester studying for an Army graduate certificate of sustainability through Arizona State University. Look at any paved road in America, and you’ll see cigarette butts, he said. “They’re thrown out, and they sit there until eternity, until they’re washed into a stream or a river.”   A discussion with Lane ranges to environmental topics far beyond TerraCycle, from his battle to promote recycling at the Army’s Fort Stewart to the near-extinction of white rhinos to the role of black soldier flies in composting to Germany’s renewable-energy goals. He describes listening to his son read how Native Americans taught the Pilgrims to bury dead fish with corn plants as fertilizer and noting, “That’s composting.”   At St. Gregory, green initiatives likewise move beyond TerraCycle. The congregation assiduously composts food and paper waste. A church webpage provides current and cumulative data for energy generated by the parish’s months-old solar panels (2.99 megawatt hours so far, enough to power 99 houses for a day and offset 2.07 tons of carbon or the equivalent of 53 trees). Next up: a 450-gallon rain cistern.   “We just need to hook the gutters to it, and we’ll be in business,” Lane said, noting that an inch of rain on a 1,000-square-foot roofline translates to 500 to 600 gallons of water. Installing the gravity-fed cistern to water plans is “taking what the good Lord has given us and not squandering it.”   “Our church,” he said, “may be the greenest church in Georgia.”   Georgia Interfaith Power and Light has supported St. Gregory in its green efforts and awarded the church a Trailblazer Award for its TerraCycle program.   “We encourage all of our congregations to get involved in more intelligent ways of thinking about their waste and … where they throw things,” Executive Director Alexis Chase said. “Other churches are considering doing TerraCycle. Everyone is sort of trying to figure out a way they can be involved.”   Some “brigades” are full, based on the funds partner companies provide, but Lane offers a solution for churches that still want to participate. By request, he’ll send shipping labels for them to send trash to Trenton.   He keeps track of the resulting cash and sends 80 percent to the participating church, with 20 percent going to St. Gregory.   “It has two positives: You get paid for it, and you know you’re doing a good thing for the planet,” Alworth said.   But eliminating waste does create a headache or two at church. It took awhile to convince Lane – who says he believes in “zero waste” – that they still needed a trash container despite the TerraCycle, recycling and compost bins, Alworth said.   Once, a mass of fruit flies flew out of an unemptied compost bin while they were setting up a funeral repast; they spent the whole time trying to “swoosh flies away” inconspicuously, she recalled. “That was the one time we came close to not composting anymore.”   “It’s not something you take real lightly, and not every parish has an Andrew,” she said.   But overall, she sees participating in composting and TerraCycle as good stewardship of God’s creation.   “Anything that we do like this helps us to feel like we’re being better stewards than we would be if we sent all this stuff to the landfill to just sit there and pile up,” she said. “I think that’s why people do it. They love the church, they love each other, and they’re willing to do this for the betterment of everything.”

Willis Elementary earns Green Ribbon status

KELLER - Willis Lane Elementary recently earned designation as a Green Ribbon School because its students are practicing earth-friendly behavior, getting regular exercise and enjoying the great outdoors.   As the school community worked at recycling, reducing waste and fitness, students took some of those habits home with them. For Eco-Campus, a focus on conserving resources and recycling, Willis Lane officials promoted a "Waste Free Lunch and Snack Week" that encouraged kids to bring food in reusable containers. They also had an emphasis on recycling, starting up a new program with Terracycle to recycle lunch kits, drink pouches and other items, adding more bins around the school and allowing parents to recycle old computers, batteries, small appliances and other electronics.   Willis Lane Principal Cheryl Hudson said, "It took them from everyone recycling paper to we can recycle a water bottle, Capri Sun pouch, a Lunchables container and a lot more."

Frito Lay-TerraCycle Unlikely Partnership Creates Unthinkable Notebook Product

At heart of co-creative innovation lies new partnership propositions, and the results of such business partnerships often are unthinkable products. This Lays spiral bound notebook is a truly unthinkable product: the papers are made of recycled material, and its hardbound is made by processing used snacks wrappers. And, it is a result of unlikely partnerships involving Frito Lay, Inc, a part of PepsiCo, and a global leader in the manufacture of snacks, TerraCycle, a recycling company, and thousands of individuals customers of Lays products across the US, and retailers like WalMart, The Home Depot, and Whole Foods. What more, the product also stands for a shared value - value for all. This story of co-creative innovation is scripted by the need for snacks manufacturer, Frito Lay, Inc, to reduce its environmental impact. (This is of course one way of assuming what makes the partnership tick.) Lay encourages its consumers to send used Lays wrappers to TerraCycle, a recycling company. Lay takes care of the postage fee - consumers can download a pre-paid shipping label from TerraCycle website! The company also donates $ 0.02 for every used wrapper sent by the customer to a charitable institution that the customer chooses.