En nuestro trabajo diario los instrumentos de escritura nos son necesarios (bolígrafos, rotuladores para pizarra, subrayadores...), ¿pero que hacemos con ellas cuando no nos sirven? Normalmente, van directamente a la basurera... De aquí en adelante te puedes unir a la “BRIGADA DE INSTRUMENTOS DE ESCRITURA” Encontraras las cajas de TerraCycle en recepción y en el aula de fotocopias, así que deposita tus instrumentos de escritura en ellos.

Which brings us to garbage. Albe Zakes – VP at Terracycle, told us how they have grown from a 2-man dorm room operation to a global phenomenon that collects and repurposes waste in 15 countries on 4 continents. Repurposing brand waste has become the real focus... repurpose and reuse being the key words. TerraCycle has changed the debate on brand responsibility. They realized every brand has a waste issue, most all their packaging is non recyclable and brands are not stepping up to deal with it. They pitched brands that spend millions on this packaging and branding to reuse their brand packaging and avoid the pollution of landfills and incineration. It is catching on. Kraft Foods, Frito-Lay, Mars, Kimberly-Clark, L’Oreal Coca Cola and others have signed up and created partnerships.

Which brings us to garbage. Albe Zakes – VP at Terracycle, told us how they have grown from a 2-man dorm room operation to a global phenomenon that collects and repurposes waste in 15 countries on 4 continents. Repurposing brand waste has become the real focus... repurpose and reuse being the key words. TerraCycle has changed the debate on brand responsibility. They realized every brand has a waste issue, most all their packaging is non recyclable and brands are not stepping up to deal with it. They pitched brands that spend millions on this packaging and branding to reuse their brand packaging and avoid the pollution of landfills and incineration. It is catching on. Kraft Foods, Frito-Lay, Mars, Kimberly-Clark, L’Oreal Coca Cola and others have signed up and created partnerships.

Costumes are where you can get creative! Use your imagination and make costumes from what you already have, borrow from a friend, or go to a thrift store. This time of year second hand stores have all their Halloween merchandise displayed and ready to be put to use. TerraCycle is sponsoring the Monster Mash Your Trash Costume Contest . Terra Cycle is encouraging us to learn in a hands-on way how every day waste materials can be reused into unique, innovative products. Enter your upcycled costume by November 4th and you could be one of four contestants to win a gift card for cool TerraCycle upcycled products.

More and more, successful marketing means reaching your consumer and delivering your message through multiple channels and platforms. TerraCycle, a multiple-time Inc. 500 winner, has grown from a 2-man dorm room operation to a global phenomenon that collects and repurposes waste in 15 countries on 4 continents. In 2011, TerraCycle’s revenues will top $20 million after only 8 years in business. All this growth has occurred without buying a single paid advertisement of any kind. Instead of spending precious dollars on advertising and traditional sponsorship, TerraCycle uses a variety of low-cost marketing efforts, including massive public relations campaigns, corporate blogging, social media promotions and contests, brand ambassador programs, and grassroots marketing. TerraCycle also works with many of the world’s largest consumer packaged goods companies including Kraft Foods, Frito-Lay, Mars, Kimberly-Clark, and L’Oreal. Through these partnerships, TerraCycle is able to create a variety of unique activation programs through Web site, retail programs, and more.

Which brings us to garbage. Albe Zakes – VP at Terracycle, told us how they have grown from a 2-man dorm room operation to a global phenomenon that collects and repurposes waste in 15 countries on 4 continents. Repurposing brand waste has become the real focus... repurpose and reuse being the key words. TerraCycle has changed the debate on brand responsibility. They realized every brand has a waste issue, most all their packaging is non recyclable and brands are not stepping up to deal with it. They pitched brands that spend millions on this packaging and branding to reuse their brand packaging and avoid the pollution of landfills and incineration. It is catching on. Kraft Foods, Frito-Lay, Mars, Kimberly-Clark, L’Oreal Coca Cola and others have signed up and created partnerships.

"Too often environmental education is guilt-driven, globally minded and makes resource conservation and recycling a chore. Through our programs, contests and DIY projects, TerraCycle strives to make environmental responsibility more fun and engaging!" -Albe Zakes, Global VP, Media Relations, Terracycle

3. DIY your costume Handy with a thread and needle or a set of power tools? Show off your DIY skills – and conserve resources – by making your own Halloween costume this year. Instructables.com’s special Halloween section features a wide range of costume ideas and instructions, including a simple sewing pattern for a Smurfette costume and detailed directions for zombie make-up. Or dig through your recycling bin to create a one-of-a-kind kids’ robot costume. All you need is cardboard boxes, an old CD, yogurt lids, plastic bottles and these simple directions from TerraCycle.

At Opelika Middle School, permanent recycling containers have been purchased through the generosity of Opelika City Council President Eddie Smith. Again, one key component to recycling is making the collection point accessible to everyone. These divided containers are located in three main corridors of the school. Student collections will include a variety of items to send to Terracycle for reimbursement. These items include candy wrappers, chip bags, Kraft cheese wrappers, drink pouches and writing utensils. Items are sorted and counted by students, mailed to Terracycle (which also pays the shipping), and this company reimburses the school for the commodities received. The key administrator of the program at Opelika Middle School is Project Grow sponsor Kristin White. The money received from Terracycle will be used to grow the recycling program at OMS.