Then came Albe Zakes, VP of Media Relations for TerraCycle. TerraCycle began on the Princeton college campus as a way to ecologically and cheaply bottle fertilizer (worm poop) the founders were selling. Instead of creating new bottles, they simply re-used old plastic soda bottles. This sparked an idea in the TerraCycle team. Fast forward a few years, and TerraCycle is the go-to company for big CPG corporations that allows them to both save money and create less waste by re-using and upcycling their own materials. And this is done with little to no paid media!

Have old make up containers? Don’t trash them! Origins will actually take back and recycle any make up container. M.A.C. cosmetics will give you a free lipstick when you return six of their primary containers. Who doesn't have old pens in the bottom of their purse? Billions of these wind up in our landfills each year. They can be difficult to recycle. Office Depot teams up with Terracycle once a year to recycle them responsibly.

TerraCycle llega a España. En enero de este año, publicábamos la noticia sobre la actividad de Terracycle en el mundo y la presentábamos a nuestros lectores. Hasta ese momento tenían presencia en Estados Unidos, Canadá, México, Brasil, Reino Unido y ...

En enero de este año, publicábamos la noticia sobre la actividad de Terracycle en el mundo y la presentábamos a nuestros lectores. Hasta ese momento tenían presencia en Estados Unidos, Canadá, México, Brasil, Reino Unido y Suecia. Desde hace poco ya han conseguido expandirse por otros países como:  España,  Alemania,  Argentina,  Bélgica,  Dinamarca,  Francia,  Holanda,  Irlanda y Suiza.

And since 2009, Frito-Lay has been part of a partnership with TerraCycle to promote TerraCycle’s snack bag recycling program, the Chip Bag Brigade , which encourages schools and non-profit organizations to collect used Frito Lay snack bags and send them to TerraCycle to be turned into upcycled totes and messenger bags.

4. St. Gregory the Great Episcopal Church needs you…or at least, your online vote . Turns out the parishioners of the church have been mailing in their trash to Terracycle , a recycling company focused on zero waste. Organizer Andrew Lane says they are tithing with trash. They've even designed Yearnie, the yogurt cup monster that's a waste collection can made out of discarded materials. Whoever gets the most votes for their can design wins $1,000, so vote for the home team.

Last month my fascination with how values and purpose can drive corporate culture, products and brand took me to Trenton, New Jersey to visit a company called Terracycle [www.terracycle.net ]. Terracycle, it turns out, is an incredible example of how staying true to your values and purpose can translate into a robust business. Terracycle has pioneered a business model that is not only helping solve our garbage crisis; it's also fueled their exponential growth over the last several years. Now with revenues of $20 million a year, they are rapidly creating a new asset class—garbage.

Backyard composters know red worms are masters of turning banana peels and coffee grounds efficiently into fertilizer. Increasingly, brands are turning to Terracycle as the "red worm" of the marketing ecosystem -- converting the effluvia of such heavy hitters as Coca-Cola Co., Kraft Foods, L'Oreal and Colgate-Palmolive Co. into new products and green-marketing initiatives. At the Association of National Advertisers conference today, Terracycle VP-Global Media Albe Zakes recounted a story that's now widely familiar thanks to his own PR efforts that make up the bulk of the brand's marketing.

TerraCycle is a pioneering upcycling and recycling company which collects non-recyclable trash and repurposes it into new, practical, eco-friendly products. Their line of products includes backpacks, pencil cases, notebooks, messenger bags, lunchboxes, binders, and homework folders as well as items like wine cork corkboards, picture frames, coasters, mp3 boomboxes & more. The trash is collected by student groups at schools across the country. Groups, which are called “Brigades,” can collect trash from juice pouches to chip bags to computer keyboards. They sign up for free, and then send their trash in to TerraCycle for free as well.

And there was more: Neosporin tubes, tortilla bags and all types of pen and markers. In all, parents collected and sorted into 37 bins items from both home and school, and sent them to TerraCycle, a not-for-profit New Jersey company dedicated to recycling the previously unrecyclable.