Then came Albe Zakes, VP of Media Relations for TerraCycle. TerraCycle began on the Princeton college campus as a way to ecologically and cheaply bottle fertilizer (worm poop) the founders were selling. Instead of creating new bottles, they simply re-used old plastic soda bottles. This sparked an idea in the TerraCycle team. Fast forward a few years, and TerraCycle is the go-to company for big CPG corporations that allows them to both save money and create less waste by re-using and upcycling their own materials. And this is done with little to no paid media!