A empresa americana
Terracycle, desenvolveu um programa eficiente, prático e beneficente para reciclarmos embalagens de suco, bolacha, salgadinhos e de outros materias que misturam papel e alumínio.
Terracycle upcycles consumer waste into new salable goods. They primarily harvest their raw material from schoolchildren as part of charity drives, though they are now placing recycling stations at certain Walmart stores. At the Walmart centers they pay 3 cents per piece, but only for a narrow range of product packaging; the website supports a wider range of recyclables.
The spirit of the project is wonderful, but the problem is that it creates zombie advertising and branding for these undead consumer objects. Which is actually not all that surprising, as the Walmart program is sponsored by the very brands whose packaging are featured in the upcycled goods.
Terracycle upcycles consumer waste into new salable goods. They primarily harvest their raw material from schoolchildren as part of charity drives, though they are now placing recycling stations at certain Walmart stores. At the Walmart centers they pay 3 cents per piece, but only for a narrow range of product packaging; the website supports a wider range of recyclables.
There is something pure genius sitting in a Wal-Mart parking lot in New Jersey and it is not Jon Bon Jovi (but I’d like it to be). It’s a giant green trash collection bin that will take all sorts of garbage you thought you couldn’t recycle … and pay you for it.
This goes into the “why didn’t I think of that” category.
TerraCycle, a company started in 2001 by a then 19-year old Princeton student, is partnering with some of the largest retailers in the nation to help people recycle things that were once believed to be true garbage. Then they upcycle them into actual products, and sell them.
Projected to begin in December, five Walmart stores (Secaucus, Vineland, Deptford East and Lanoka Harbor, New Jersey; Tullytown, Pennsylvania), will be testing a new trash collection system a la
TerraCycle.
In their parking lots, vistors should see a green converted trailer called a TerraCycle Center (how cool are these things?), which accepts 28 different types of trash, including yogurt containers, juice boxes, glue tubes, pens and more, which TerraCycle will upcyle into tote bags, plant pots, backpacks, pencil cases, portable speakers and more.
Get paid to recycle. Start a drive at your school to collect yogurt containers, drink pouches, chip, cookie and candy packages, plus Scott and Huggies wrappers and Elmer’s glue sticks and bottles. The school can earn 2 cents per piece of packaging (
terracycle.net/brigades).
Elementary school joins nationwide recycling effort
MAHOPAC: After seeing a lot of discarded Capri Sun pouches, teachers at Fulmar Road
Elementary School signed up to recycle them through a company called TerraCycle.
The school earns two cents per pouch. The move is part of a nationwide effort that has just reached the milestone of keeping 50 million pouches out of landfills.
Beginning this month, Fairhaven, Diamond Lake and West Oak Middle schools will collect empty Capri Sun and Honest Kids drink pouches from student lunches, classroom parties, etc. Once the district has 500 pouches, it can send them to TerraCycle, a company which will re-purpose the drink pouches into items like backpacks, messenger bags, folders, clip boards and laptop cases, which the company sells on its website
www.terracycle.net. The district will receive two-cents for every pouch it provides to TerraCycle.
With TerraCycle, one person's trash is another person's eco-friendly retail product.
The brainchild of a 19-year-old Princeton University freshman in 2001, TerraCycle uses a wide variety of non-recyclable items to make more than 50 diverse products that are sold at major retailers, including Target, The Home Depot, Wal-Mart, Office Max, Whole Foods Market and Petco.
A empresa americana
Terracycle, desenvolveu um programa eficiente, prático e beneficente para reciclarmos embalagens de suco, bolacha, salgadinhos e de outros materias que misturam papel e alumínio.