TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

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The Future of Waste, Farming and More on Display at Net Impact

TerraCycle has a more unusual model. It collects all kinds of hard-to-recycle stuff by mail — drink pouches, candy wrappers, plastic bags, wine corks, toothpaste containers — and then turns them into other things. “In 2011, you’ll see a playground made out of Capri Sun and Honest Kids drink pouches,” said Jo Opot, TerraCycle’s vice president of business development. Consumers who send trash get rewarded with donations to schools or charities, and they get the psychic satisfaction of knowing that something useful was made out of their garbage. You’d think that few people would bother to send their trash in the mail to New Jersey, Terracyle’s home base, but the company says 12 million people have participated, returning 1.8 billion items. The company gets paid by brands whose products it recovers, by manufacturers who buy its materials and by marketers who use its logo on finished products. There’s lots more about how this all works at the TerraCycle website.

Glimpsing the future at Net Impact 2010

TerraCycle has a more unusual model. It collects all kinds of hard-to-recycle stuff by mail — drink pouches, candy wrappers, plastic bags, wine corks, toothpaste containers — and then turns them into other things. “In 2011, you’ll see a playground made out Capri Sun and Honest Kids drink pouches,” said Jo Opot, TerraCycle’s vice president of business development. Consumers who send trash get rewarded with donations to schools or charities, and they get the psychic satisfaction of knowing that something useful was made out of their garbage. You’d think that  few people would bother to send their trash in the mail to New Jersey–Terracyle’s home base–but the company says 12 million people have participated, returning 1.8 billion items. The company gets paid by brands whose products it recovers, by manufacturers who buy its materials and by marketers who use its logo on finished products. There’s lots more about this all works at the TerraCycle website, here.

Maple Hill named one of top 100 TerraCyle Juice Pouch Brigades

.”  After the students empty the pouches and remove the straw, Mrs. Janis slits the bottom, rinses them out with water (to discourage “critters” while the pouches await shipment) and dries them, usually on her clothesline.  “I am old-school enough to have two at my home.” Then they are sorted, counted and packaged in boxes for free shipment to TerraCycle in New Jersey. This upstart company, founded by a Princeton graduate, takes this waste and “upcyles” them into cool new products, like juice pouch pencil bags, tote bags, backpacks, and lunchboxes. More importantly, they reward nonprofits with approximately two cents for each pouch they collect.