A company has recognized Holy Name School for its extensive efforts to recycle Capri Sun drink pouches. TerraCycle makes affordable, eco-friendly products from a wide range of different non-recyclable waste materials, according to its Web site. The company and Capri Sun recognized Holy Name for being one of the Top 100 collectors nationwide. The school earns two cents for every pouch that is saved.
A ação incentiva a coleta de embalagens de chocolates no pós-consumo, independente do tamanho e da marca.
Northfield-based Kraft has also revisited packaging and advertising. Kraft ditched movie tie-ins on packaging, and nutritional information is more prominent. Most Lunchables trays are now clear, because moms said they wanted to be able to see the food inside. Because the plastic trays aren't recyclable, Kraft moved to avoid "green" criticism by partnering with TerraCycle to convert used Lunchables containers into lunch boxes and pencil cases.
Today's featured project isn't my own. It comes to me from a company called TerraCycle <
http://www.terracycle.net/> . I can hear you scratching your head and questioning, "A corporate craft?"
Yes, friends - a corporate craft. But, TerraCycle is no ordinary corporation. Founded in 2001 by Tom Szaky (when he was 19 years old and a freshman at Princeton University,) TerraCycle is a multi-category eco-friendly upcycle company.
Basically: They profit by taking waste and turning it into new goods which they then sell. Things like Capri Sun drink pouches, Oreo cookie package wrappers, Cliff Bar wrappers and other assorted non-recyclable waste becomes purses, picture frames, clip boards and other cool items.
Com menos de um ano de operação em solo brasileiro, a americana TerraCycle, especializada na criação de produtos verdes a partir de resíduos de difícil destinação, planeja sua expansão.
A Terracycle tem como objetivo, através das parcerias, coletar embalagens, fabricar produtos com elas, como bolsas, estojos e mochilas e vendê-las ao varejo.
1. Recycled Capri Sun bag by Terracycle. Terracycle is an amazing company that takes trash and makes things out of it. They have 186 different products, all made from trash. And they also have a program where you can send trash to them and they will donate a couple of cents per piece to a charity. So far they have donated over $1.3 million dollars and have taken almost 2 billion pieces of trash from landfills. Talk about a company that's making a difference in a trashy way!
O projeto deu certo e só em 2010 a empresa já recolheu 2 bilhões de embalagens nos oito países de atuação. No Brasil foram 3 milhões.
I was also given the opportunity to review a few of their products, the Capri Sun
Rectangular Lunch Box <
http://www.terracycle.net/products/195-Capri-Sun-Rectangular-Lunch-Box> and Drink Pouch Pencil Case <
http://www.terracycle.net/products/17-Drink-Pouch-Pencil-Case-Medium-> .
Cute, cute!! My kids aren't old enough to take them to school yet, but they would make great school supplies for kids! I might even use it for my lunch!!
The teachers at Montgomery Elementary School used to see a lot of Capri Sun drink pouches get thrown away. Once they signed up to recycle them through a company called TerraCycle, the school began earning two cents for everyone one of those pouches.
