The makers of Activa and Actimel have launched a programme collection yogurt pots with eco-innovator TerraCycle, that not only diverts the not traditionally recycled pots from the landfill, as it donates 2p per pot collected to a school or charity of the collectors choice. The programme launched in October, and the volumes sent in by 'teams' surprised even the most optimists. TerraCycle isn't only collecting the empty pots and bottles, it is also taking in pre-consumer material from the factory, that would otherwise be thrown away, for example the end of a roll of plastic, or misprints that are unsuitable to hit the supermarket shelves. So what does TerraCycle make with this? Firstly, they'll try to upcycle the material into new consumer goods, from the basic plant pot (that many of us to at home anyway) to coolers and lunch boxes, which can be found for sale at a major supermarket later in 2011. Then, the second choice is recycling the pots, when for example they are too damaged to be upcycled. TerraCycle was born in 2001 in New Jersey USA, when Tom Szaky –then a college freshman– discovered that worm castings were a great plant fertilizer. But as most college students, he couldn't afford the packaging for his product, so he began using empty fizzy drink bottles that he could find in bins around campus. This would become his first step towards upcycling, and ultimately the creation of TerraCycle. Just over nine years later, Szaky's ingenious (and rather unusual) idea can now boost of having operations in 11 countries (including the US, Canada, Brazil, Mexico, Sweden, UK, Turkey and the Southern Cone), with France and Germany lined up for early 2011; and with partners such as J&J, Danone, Kraft Foods and GSK, it is no wonder that TerraCycle is the leading name in upcycling in the world. Their Danone Yogurt Brigade programme also counts with the support of the Waste & Resources Action Programme (WRAP). You can read more about their collection programmes here: www.terracycle.co.uk/brigades

Secondly, swing by TerraCycle (http://www.terracycle.net/) to see if you regularly accumulate the nonrecyclable items that they will pay you to send them! Terracycle is an organization pioneered by Tom Szaky and Jon Beyer, two freshmen at Princeton University in 2001, who believe that in nature, there is no such thing as waste. Animals eat each other and become fertilizer for plants that are eaten by animals that are eaten, etc. While Szaky and Beyer don't promote cannibalism, they do promote upcycling, meaning they reuse what we might consider waste.

It’s easy to swoon over Tom Szaky. He started a company called TerraCycle <http://hypervocal.com/featured-contributors/2010/video-an-interview-with-the-worm-poop-guy/www.terracycle.net>  when he was just a 19-year-old freshman at Princeton University. As a pot grower in Canada, Tom had discovered that worm poop was the best fertilizer. He decided to start manufacturing worm poop by…feeding old cafeteria food to worms…and then bottling their waste  in used plastic bottles. Voila! The most environmentally-friendly fertilizer, ever, that sold at a lower price point than the competition.

Princeton entrepreneur wants to rid the globe of most of its trash The heart of Princeton resident Tom Szaky’s $20-million-a-year business empire is an old printing plant at 121 New York Ave. in Trenton, where most of the company’s 75 employees work, at desks made of old doors, with a computer network cobbled together from other companies’ obsolete hardware, with dividers made of old vinyl hip-hop records and empty soda bottles, and in some cases walking on floor tiles made of processed plastic and aluminum juice pouches.

A set of New Jersey Wal-Mart parking lots now have a way to turn consumer product waste into profits. (Well, a little pocket change, anyway.)  Terracycle <http://www.terracycle.net/>  has installed what they call "Store Collection Systems," a 20-foot trailer that accepts all kinds of packaging that can't be recycled in the normal blue bin outside your house. Then they take the mostly plastic waste—like Elmer’s glue bottles, toothpaste tubes, Capri Sun drink pouches—and turn them into products to resell in stores and online. They make mostly bags, pouches and coolers, but a few other items like picture frames and fertilizer, too.

When it comes to eco-mindedness, throwing anything away can be an anxiety riddled experience.  Every product is rigorously analyzed guaranteeing the trashcan is the only option.  In steps Tom Szaky, an innovate man with an earth changing idea, Sponsored Waste. Tom Szaky started TerraCycle in 2001 as a Princeton University freshman, with the hopes of winning the Princeton Business Plan Contest.  His idea was to address the environmental issue of trash by using worms to eat organic waste thus producing fertilizer.

A set of New Jersey Wal-Mart parking lots now have a way to turn consumer product waste into profits. (Well, a little pocket change, anyway.)  Terracycle <http://www.terracycle.net/>  has installed what they call "Store Collection Systems," a 20-foot trailer that accepts all kinds of packaging that can't be recycled in the normal blue bin outside your house. Then they take the mostly plastic waste—like Elmer’s glue bottles, toothpaste tubes, Capri Sun drink pouches—and turn them into products to resell in stores and online. They make mostly bags, pouches and coolers, but a few other items like picture frames and fertilizer, too.

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Then there was keynoter Tom Szaky, founder of TerraCycle <http://www.terracycle.net/> , whose out-of-the-bottle thinking created a new business and a way to recycle a multitude of products previously designated for the waste stream. After devising an ingenious method for farming worm poop (yes, I said worm poop) and converting it to fertilizer, TerraCycle then came up with the idea of recycling old Coke and Pepsi bottles--as is, without breaking them down first--to distribute the product, turning two types of garbage into a resaleable and useful product simultaneously and cheaply. (The only first-run part of the product is the label.)

Going green isn’t just about saving the earth anymore; it is a bit of a fashion statement and one that TerraCycle products are working so hard to create. TerraCycle products are made out of recycled goods and their products are becoming widely known. TerraCycle products come in different items including those for holidays, cleaning products, office supplies, and much more. Going green is much easier with TerraCycle products since their products are made out of recycled material and are earth friendly.