Parents and kids at the K-2 school finished fifth in a statewide recycling contest sponsored by
TerraCycle, a company started by a Princeton University dropout who sold organic “worm poop” fertilizer in used soda bottles and then branched out to make lunch bags, fences and other products from hard-to-recycle materials.
TerraCycle partners with major brands to create products from packaging that otherwise might pose a public relations problem for them.
The company was founded in 2001 by
Tom Szaky, then a 20-year-old freshman at Princeton.
When his worm fertilizer idea only finished fourth in the Princeton Business Plan Contest, he left school to develop the concept and won a $1 million competition. He turned down the money to retain control of the company.
TerraCycle now operates from a Trenton headquarters decorated by graffiti artists. The company has turned nearly 2 billion pieces of trash into a line of 246 recycled and “upcycled” products sold by the likes of Walmart and Whole Foods Market. More than $1.6 million has been generated for schools and charities. On Earth Day 2009, Tom Szaky published
Revolution in a Bottle: How TerraCycle is Redefining Green Business.
Named the No 1. CEO under thirty by Inc. magazine in 2006 for his innovative approach to fertilizer and recycled goods, in the two years that followed (2007-2009) Tom Szaky went on to write about 30 blogitles for Inc. and a book that surely has more than 30 pages – Revolution in a Bottle.
Now it’s 2011 and he’s still under 30 but he’s worth at least 30 times 30 more than he was at the start of 2006. Tom, a Princeton drop-out, is a man on a mission to run a fully sustainable company. While he was still in his dorm room he was dreaming up TerraCycle, one of the fastest growing private companies named by Inc. magazine in 2009.
Named the No 1. CEO under thirty by Inc. magazine in 2006 for his innovative approach to fertilizer and recycled goods, in the two years that followed (2007-2009) Tom Szaky went on to write about 30 blogitles for Inc. and a book that surely has more than 30 pages – Revolution in a Bottle.
Now it’s 2011 and he’s still under 30 but he’s worth at least 30 times 30 more than he was at the start of 2006. Tom, a Princeton drop-out, is a man on a mission to run a fully sustainable company. While he was still in his dorm room he was dreaming up TerraCycle, one of the fastest growing private companies named by Inc. magazine in 2
“TerraCycle’s purpose is to eliminate the idea of waste. We do this by creating a national recycling systems for the previously non-recyclable. The process starts by offering collect programs (many of them free) to collect your waste and then convert the collected waste into a wide range of products and materials. With over 14 million people collecting waste in 11 countries together we have diverted billions of pieces of waste that are either upcycled or recycled into over 1,500 various products available at major retailers ranging from
Walmart to
Whole Foods Market. Our hope is to eliminate the idea of waste by creating collection and solution systems for anything that today ends up in our trash.
“TerraCycle’s purpose is to eliminate the idea of waste. We do this by creating a national recycling systems for the previously non-recyclable. The process starts by offering collect programs (many of them free) to collect your waste and then convert the collected waste into a wide range of products and materials. With over 14 million people collecting waste in 11 countries together we have diverted billions of pieces of waste that are either upcycled or recycled into over 1,500 various products available at major retailers ranging from
Walmart to
Whole Foods Market. Our hope is to eliminate the idea of waste by creating collection and solution systems for anything that today ends up in our trash.
Founded in 2001 by Tom Szaky, then a 20-year-old Princeton University freshman, TerraCycle began by producing organic fertilizer, packaging liquid worm poop in used soda bottles. Since then TerraCycle has grown into one of the fastest growing green companies in the world.”
For those not familiar with
"Terracycle", it is one of many organizations that work to create useful items out of waste products.
"Terracycle", in conjunction with both consumers and people from within the food and beverage industry, collects empty and discarded items like foil cheese packets, foil beverage pouches, potato chip bags, gum wrappers, beverage bottles and other items.
"Terracycle" then converts those items into a wide array of new items like insulated coolers, garbage cans, fences, plant food, household cleaners, photo frames, jewel cases, clothing and fashion accessories. Part of the proceeds from the sale of those items is in turn donated to area
schools and non-profit groups.
i have heard of
terracycle before – who hasn’t seen those cute little pop art totes and pouches they make out of recycled juice pouches and gum wrappers? but i have only recently become aware of the business as a whole, with their model and goal. the company was started by a college student to win a “business start-up” contest of sorts. the idea was, “why pay for materials for manufacturing when there is so much usable material going to the landfills?” their first product was plant food/fertilizer which was quickly picked up by large outfits such as wal*mart. but as the company grew, so did their capacity to adapt and reuse the most common “land fillers.” terracycle now has almost 60,000 locations around the country (and more available all the time) where people can get paid to drop off juice pouches, zip top kitchen bags, cheese wrappers, yogurt containers, and many more.
Founder and CEO of TerraCycle, Tom Szaky has been collecting and upcycling refuse since childhood, starting with discarded TVs and computer monitors.
"Even at a very young age, the excess and waste I saw surprised and intrigued me."
Inspired by seeing waste as a great opportunity, the landfill as a poorly organized factory, and that with a little innovation he could run a profitable business that was also good for the planet, Tom dropped out of Princeton and TerraCycle was born. Starting with sales of the brand's worm-converted waste fertilizer to the Home Depot and Walmart in 2004, TerraCycle has continued to flourish now working with major brands such as Kraft Foods, Frito-Lay, Mars, CLIF BAR and others, in sponsoring the collection of post-consumer packaging that pays schools and non-profits 2 cents for every piece they collect. Today over 50,000 organizations have helped collect over 1 billion pre- and post-consumer wrappers that have been made into affordable eco-friendly products, such as totes and backpacks. In 2009, Tom released his first book, Revolution in a Bottle, and starred in 3 episodes on the National Geographic Channel series, Garbage Moguls. When asked what lasting impression he wants to leave on the planet?
This increase in repurposing materials has caused food and beverage manufacturers like
Kraft Foods to stand up and take notice. Proof in point is the company's recent decision to add foil cheese packets to their pre-existing
"Terracycle Collection Program."
In Packaging Everything Old is New Again
For those not familiar with
"Terracycle", it is one of many organizations that work to create useful items out of waste products.
"Terracycle", in conjunction with both consumers and people from within the food and beverage industry, collects empty and discarded items like foil cheese packets, foil beverage pouches, potato chip bags, gum wrappers, beverage bottles and other items.
"Terracycle" then converts those items into a wide array of new items like insulated coolers, garbage cans, fences, plant food, household cleaners, photo frames, jewel cases, clothing and fashion accessories. Part of the proceeds from the sale of those items is in turn donated to area
schools and non-profit groups.
