TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Terracycle CEO: It’s not always about the money

Along the way, Szaky (photo below) described how Terracycle had to negotiate with Pepsi and Coke for the rights to use their bottle shapes. He also talked about bottling, sleeving, and capping thousands of bottles of liquid garden fertilizer by hand before opening a factory in New Jersey; about getting sued by Scott’s, the garden product company, for trade dress infringement; and about how Terracycle and its unique upcycling concept of turning packaging waste into consumer products—bags, kites, pencil cases--is taking off around the world. “We’re establishing ourselves in a new country about every six weeks,” he told his Packaging Summit audience.

Recycling From Your Medicine Cabinet

Terry Welington, Author of  The Mom's Guide to Growing Your Family Green, says,  “Neosporin has an initiative right now where you can recycle the empty or expired tube through a company called Terracycle that takes packaged goods and turns them into something better.  You go online and get a starter kit and you mail in the tube, they recycle it and donate the money to a charity or school in your community. So you benefit as well.”

Kraft Foods de México y Terra Cycle: Otra vida para los empaques

TerraCycle contribuirá con la transformación de los empaques usados en productos de bajo costo y amigables con el medio ambiente. Entre las acciones que ha realizado esta corporación se encuentra el procesamiento de bolsas de plástico, botellas, envolturas de golosinas para la fabricación de mochilas, estuches, entre otros artículos. Cabe mencionar, que estos objetos también pueden fungir como medios para impulsar una promoción.

Students at Jessie Mae Monroe learn about up-cycling

Until recently, students at Jessie Mae Monroe Elementary School were unfamiliar with the idea of up-cycling. Up-cycling, as explained by Albe Zakes of TerraCycle, is “the process of taking non-recyclable material that can’t be traditionally recycled and find=ng a way to directly re-purpose it into a new product. By doing that, you̵'re giving it a new life cycle thus you’re up-cycling it.” Students at Jessie Mae Monroe Elementary are collecting, sorting, packing and sending drink pouches, chip bags, zipper style bags and Nabisco and Keebler cookie wrappers to TerraCycle. They will receive 2 cents per container for their efforts. Special needs teachers Emma-Lou Edwards and Lindy Hylton are coordinating the ongoing project.

Ziploc(R) Launches World's First Collection Program for Reusable Containers and Bags

Ziploc® and TerraCycle, Inc. today announce the well-known food storage brand has become a sponsor of TerraCycle's newest Brigade, and will provide fundraising opportunities exclusively for K-12 schools.  Through the Ziploc® Brigade, schools can collect bags an= containers of any size and send them free of charge to TerraCycle to be tur=ed into new plastic-based products.  For each bag or container collected, Ziploc® and TerraCycle will pay two cents to the school actually doing the collection.  Signups are beginning immediately at www.terracycle.net/brigades.

Donate Cell Phones to New "Phone Brigade" Program, an Innovative Recycling Initiative Launched by ReCellular and TerraCycle

ReCellular, the world's leading electronics sustainability firm, today announced a new strategic partnership with TerraCycle, the upcycling company that has revolutionized the market for recycled goods. By the end of the year, the partnership hopes to have over a thousand brigades that collect and donate cell phones, raise funds for local causes and keep e-waste out of landfills. The companies have also committed to expand the relationship through additional upcycling opportunities in the future.

Target Field Report

The programs were all promoted as part of a themed eight-page insert in the chain’s April 18 circular. The tab also featured a spread that could be converted into a postage-paid envelope. Consumers who used the pages to mail five plastic Target shopping bags to recycled-product manufacturer TerraCycle received a coupon — via “earth-friendly email” — for $1 off the purchase of a reusable bag. Target and TerraCycle employed the same tactic in a 2008 ad in Newsweek.