The programs were all promoted as part of a themed eight-page insert in the chain’s April 18 circular. The tab also featured a spread that could be converted into a postage-paid envelope. Consumers who used the pages to mail five plastic Target shopping bags to recycled-product manufacturer TerraCycle received a coupon — via “earth-friendly email” — for $1 off the purchase of a reusable bag. Target and TerraCycle employed the same tactic in a 2008 ad in Newsweek.