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Terracycle CEO: It’s not always about the money

Along the way, Szaky (photo below) described how Terracycle had to negotiate with Pepsi and Coke for the rights to use their bottle shapes. He also talked about bottling, sleeving, and capping thousands of bottles of liquid garden fertilizer by hand before opening a factory in New Jersey; about getting sued by Scott’s, the garden product company, for trade dress infringement; and about how Terracycle and its unique upcycling concept of turning packaging waste into consumer products—bags, kites, pencil cases--is taking off around the world. “We’re establishing ourselves in a new country about every six weeks,” he told his Packaging Summit audience.