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Posts with term Trash Tycoon X

Gaming for Good, Gaming for Green

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Green games such as LogiCity, The Climate Change Game, CEO2- Climate Business, and Plan It Green are all examples of video gaming for good. These games teach players how to manage the environment and business to effectively take care of the planet and consider how our actions affect the health of the Earth. TerraCycle’s own Trash Tycoon is taking on the recycling problem. If someone recycles in a game, and decides what to make with the trash and recyclables they collect, they can think of this off the screen when they are in their kitchen or in the school cafeteria. With Trash Tycoon, for example, when players buy Kraft Cheese food items in the game, and recycled the plastic cheese packaging in the game, the same behavior is more likely to be emulated in daily life. According to McGonigal’s article, kids who played “ ‘pro-social’ games […] are more likely to help friends, family, and neighbors in real-life for a full week after playing the game. Positive behavior in a game can translate into positive behavior in reality.
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Terracycle builds an empire on a foundation of compost

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PHOENIX (Oct. 27, 2:30 p.m. ET) -- Backyard composters know red worms are masters of turning banana peels and coffee grounds efficiently into fertilizer. Increasingly, brands are turning to Terracycle as the “red worm” of the marketing ecosystem -- converting the effluvia of such heavy hitters as Coca-Cola Co., Kraft Foods, L’Oreal and Colgate-Palmolive Co. into new products and green-marketing initiatives. At the Association of National Advertisers conference, Terracycle VP-Global Media Albe Zakes recounted a story that’s now widely familiar thanks to his own PR efforts that make up the bulk of the brand’s marketing.
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Terracycle builds an empire on a foundation of compost

capri-sun TerraCycle Kraft Cheese L'Oreal Trash Tycoon Colgate Include USA
PHOENIX (Oct. 27, 2:30 p.m. ET) -- Backyard composters know red worms are masters of turning banana peels and coffee grounds efficiently into fertilizer. Increasingly, brands are turning to Terracycle as the “red worm” of the marketing ecosystem -- converting the effluvia of such heavy hitters as Coca-Cola Co., Kraft Foods, L’Oreal and Colgate-Palmolive Co. into new products and green-marketing initiatives. At the Association of National Advertisers conference, Terracycle VP-Global Media Albe Zakes recounted a story that’s now widely familiar thanks to his own PR efforts that make up the bulk of the brand’s marketing.
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Technology for Change: Trash Tycoon

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RT: TerraCycle is a strategic sponsor of Trash Tycoon. They not only market the game to the over 21 million users of TerraCycle, but they also pitch the game to their partners, some of the top consumer packaged goods companies. We have all sorts of cool, deep branding of TerraCycle into the game. Players can collect TerraCycle items, put TerraCyle factories on the map, and make and bottle a TerraCycle product like fertilizer. The most important aspect of the collaboration is that players sign up with TerraCycle, so waste they recycle in the real world with TerraCycle earns points in the game and vice versa. Players can redeem points they make in the game for TerraCycle products.
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Terracycle: Building a Small Empire on a Foundation of Compost: How Recycler Became the Useful Red Worm of the Marketing Ecosystem

TerraCycle Kraft Cheese Capri Sun (Kraft) Trash Tycoon Include USA
Backyard composters know red worms are masters of turning banana peels and coffee grounds efficiently into fertilizer. Increasingly, brands are turning to Terracycle as the "red worm" of the marketing ecosystem -- converting the effluvia of such heavy hitters as Coca-Cola Co., Kraft Foods, L'Oreal and Colgate-Palmolive Co. into new products and green-marketing initiatives. At the Association of National Advertisers conference today, Terracycle VP-Global Media Albe Zakes recounted a story that's now widely familiar thanks to his own PR efforts that make up the bulk of the brand's marketing.
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Recycling the world's trash into cash

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Atlanta (CNN) -- They say one man's trash is another man's treasure and for Tom Szaky, founder and CEO of TerraCycle, that couldn't be more true. His New Jersey-based company is helping millions of people wise-up to waste recycling. But is was a wacky idea that got 29-year-old Szaky started. "My friends and I were trying to grow some plants and realized worm poop was one of the best fertilizers to feed them," Szaky said, "...and that suddenly started getting me to thinking differently about waste."
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Terracycle: Combining Recycling and Technology for Kids

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When TerraCycle first launched its products in major stores across the nation, the upcycled backpacks, lunchboxes and pencil cases were welcomed by parents and students alike as the perfect "Go green!" options for school year necessities. The fact that these products are all made out of recycled materials that have been donated to the company through TerraCycle's "recycling brigade" programs (common at many schools across the nation) only further adds to their appeal. In fact, with the expansion of the brigade program to include old computer accessory parts (such as computer mice), the brigades could easily see more popularity this year than ever before. However, perhaps even a more exciting addition to the TerraCycle line of recycling-related materials is their launch of the first ever upcycling-focused Facebook game. Trash Tycoon was launched by TerraCycle as part of a new way to raise both money and awareness for environmental nonprofit CarbonFund.org. In the game, participants work to build up the green factor of towns that they are in charge of. Their actions can include collecting the waste that is strewn throughout the entire town, as well as completing various recycling-related missions throughout the entire game. While playing the game, participants earn in-game money. CarbonFund.org then benefits from these in-game profits, as 10 percent of all in-game earnings are donated through TerraCycle to CarbonFund in real-life cash.
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Trash Tycoon, un juego de Facebook para educar

TerraCycle basura Medio amiente comunidad limpieza recicla reutiliza tom szaky deshechos upcycle eliminar basura Trash Tycoon Include Mexico
Las redes sociales unen a las personas, hacen que se relacionen sin importar desde qué punto del planeta se encuentren. Pero también tiene virtudes sociales, y vamos entendiendo éstas como actividades a favor de la sociedad. Para ejemplo el lanzamiento del nuevo juego de Facebook. Trash Tycoon, es un nuevo juego en el que se trata de concientizar a los usuarios a cerca de la importancia que tiene el reciclaje y la forma en que se puede llevar a cabo de forma práctica y eficiente. Esto a través de una técnica llamada upciclyng, la cual permite reutilizar basura que pueda servir como adornos o instrumentos para el hogar. TerraCycle es la empresa que se ha encargado de este proyecto, en colaboración con TreeHugger. El objetivo primero es que los usuarios aprendan a reciclar por medio de los personajes virtuales, para después de hacerlo todo el tiempo a través de su juego en Facebook, puede llevarlo a cabo en la vida real. Es algo así como un proceso de teoría y práctica. Al igual que los otros juegos de en esta red social, Trash Tycoon tiene niveles, misiones y premios que impulsan al jugador a continuar con la responsabilidad de ir recolectando basura, clasificarla y cumplir con su labor social, cuidar al planeta. Evidentemente  el proyecto nace como una forma de concientizar ante el tema de la recolección de basura. En México este juego podría ayudar para comenzar a emplear la separación de los desechos orgánicos e inorgánicos, ya en la vida real. El beneficio que puede traer en los hábitos de los capitalinos el uso de este juego es crear una costumbre virtual que se vuelva tan propia de cada individuo que sea capaz de llevarla a cabo en la vida real. El problema es que no todo mundo, aun con Facebook le entra a este tipo de juegos: o porque no usa los juegos nunca o porque sigue otros títulos de acción.
El juego está pensado para destinar el 10 por ciento de sus ganancias a la organización CarbonFund.org, que tiene la misión de reducir las emisiones de dióxido de carbono
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Trash Tycoon creator Guerillapps provides tips, tricks and insights

TerraCycle Trash Tycoon Include USA
Look, recycling and resource management have always been snore-inducing topics. But those very issues have the world in quite a scary predicament right now, and New York City-based social game maker Guerillapps looks to change that with Trash Tycoon. Since our first look at the game, we recently sat down with the new developer's CEO Raviv Turner and community manager Chris Dugan to learn more about Trash Tycoon and get some pointers on how to make the most of the eco-friendly game. Turner tells us that the developer has over 90 days worth of content planned, and later joint team features that make liberal use of its support from TerraCycle will be implemented. Guerillapps is working with its strategic partners like Terracycle and Carbon Fund to help its players hopefully make a tangible difference in the environment. While players can only donate to the cause directly with Facebook Credits now, Guerillapps is working with Carbon Fund so its commercial partners will allow the company to donate to the cause through virtual goods bought even without Facebook Credits.
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