Hundreds of millions of people in countries all over the world use Facebook every day. Now, some are using the ever popular game apps as a platform for changing real world behaviors and cleaning up the planet. Terracycle, known for its collection and creative reuse of non-recyclable post-consumer waste, recently announced the launch the first social upcycling game for Facebook. Called "Trash Tycoon ," the game challenges players to become recycling entrepreneurs by asking them to collect and upcycle organic waste and trash found strewn around their city. Players earn game money and points by creating exciting new products out of trash just like TerraCycle does in real life.

Hundreds of millions of people in countries all over the world use Facebook every day. Now, some are using the ever popular game apps as a platform for changing real world behaviors and cleaning up the planet. Terracycle, known for its collection and creative reuse of non-recyclable post-consumer waste, recently announced the launch the first social upcycling game for Facebook. Called "Trash Tycoon ," the game challenges players to become recycling entrepreneurs by asking them to collect and upcycle organic waste and trash found strewn around their city. Players earn game money and points by creating exciting new products out of trash just like TerraCycle does in real life.

Instead of building a city, Trash Tycoon asks you to clean one up. The houses and streets are already there, but they’re a mess. It’s a game that attempts to teach players about the benefits of recycling, but it doesn’t really feel like an educational game. And that’s because, in spite of a few flaws and the fact that it doesn’t really do much new, Trash Tycoon is actually pretty fun. You start the game in what looks to be a suburban neighborhood. Only it looks like one that’s been through a tornado or two. The houses are destroyed and litter is everywhere, and so naturally it’s up to you to clean everything up. As you pick up piles of trash you’ll gather items like shards of glass, plastic bottles, and scraps of paper. But instead of simply recycling them, you can upcycle the resources to earn some money.

A new game on Facebook is the first to highlight the concept of upcycling, where trash is turned into valuable products rather than thrown away. Manhattan-based startup Guerillapps created Trash Tycoon, where players take the role of recycling entrepreneurs. They collect litter in a trash strewn city and upcycle the waste into higher quality, environmentally responsible products. They earn points and can ultimately earn the title of garbage tycoon. The game's trash-tackling premise directly mirrors that of sponsor TerraCycle in the real world .

Geschreven door Caroline Hoek op 7 september 2011 om 17:13 uur Wat kunt u nog voor moois maken van afval? Laat het aan al uw followers zien in een nieuw Facebookspel. Het spel begint in een ietwat trieste omgeving. Uw avatar komt terecht in een verlaten stad waar ze nog nooit van recycling gehoord hebben en het ongelofelijk vies is. Leefbaar Aan u de opdracht om de stad weer leefbaar te maken. Bijvoorbeeld door afval te verzamelen en er mooie producten van te maken, gebouwen op te knappen en de stad in alle opzichten groener te maken. Samen Een betere wereld begint bij uzelf, maar u kunt het natuurlijk niet alleen. En daarom biedt het spel de mogelijkheid om anderen te helpen hun doelen te bereiken. Help vrienden hun stad op orde te krijgen en misschien helpen ze u daarna ook wel. Het spel is ontwikkeld door Treehugger.com, TerraCycle en Carbonfund.org en is nu op Facebook te spelen.

TerraCycle, a company that specializes in the collection and reuse of non-recyclable post-consumer waste, is sponsoring a sustainability-themed social game for Facebook. Created by Manhattan-based startup Guerillapps , the game, called Trash Tycoon , is the first ever to highlight the concept of upcycling.

Social games maker Guerillapps has teamed up with CarbonFund.org, TreeHugger, and Terracycle to launch Trash Tycoon, a game designed to encourage “upcycling”—the process of converting trash into usable products. Instead of planting crops or building cities as in FarmVille or CityVille, in Trash Tycoon the player cleans up trash, builds worm farms, and tries to convert what starts off as a mess into a vibrant “upcycling” community. According to Guerillapps co-founder Raviv Turner, the game is aimed at educating and motivating consumers “to do the right thing.”

“Trash Tycoon is our first game in the green space,” Guerillapps co-founder Raviv Turner told VentureBeat. “We want to try and motivate consumers to do the right thing.” TerraCycle , a real-world recycling company that positions kiosks around major cities, is a sponsor for the game. Whenever a Trash Tycoon user recycles something through a TerraCycle kiosk, they earn points in the game that they can spend on virtual goods — similar to the way other social games give points for signing up for services.

“Trash Tycoon is our first game in the green space,” Guerillapps co-founder Raviv Turner told VentureBeat. “We want to try and motivate consumers to do the right thing.” TerraCycle , a real-world recycling company that positions kiosks around major cities, is a sponsor for the game. Whenever a Trash Tycoon user recycles something through a TerraCycle kiosk, they earn points in the game that they can spend on virtual goods — similar to the way other social games give points for signing up for services.

NEW YORK CITY - --(BUSINESS WIRE)--Sep. 06, 2011-- , a Manhattan-based social gaming startup, today announces the launch of Trash Tycoon, its first green-theme social game for Facebook. The game is now available for play and takes a unique approach to social gaming by incorporating awareness for environmental issues and sustainability. The first game to ever highlight the concept of upcycling, Trash Tycoon is an immersive, fun game that presents opportunities for real-world impact. As the online community dives into game play with Trash Tycoon via Facebook, they take on the role of recycling entrepreneurs by collecting litter in a trash strewn city and upcycling waste into higher quality, environmentally-friendly products. Upcycling, a process in which discarded waste is repurposed for valuable use, can range from building a house of abandoned material to finding innovative uses for discarded plastic bags. After completing missions, users collect money and earn points to ultimately earn the title of garbage tycoons. The game’s trash-tackling premise directly mirrors that of its sponsor TerraCycle in the real, green world: a collection and solution program for typically non-recyclable waste.