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TerraCycle: uma bolsa trançada feita com embalagens de chocolate
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IMC Licensing announced a representation agreement with TerraCycle, a green company that collects non-recyclable and difficult-to-recycle materials and then turns the waste into affordable, eco-friendly products.
Under the agreement, IMC Licensing will represent TerraCycle partners’ pre- and post-consumer packaging waste that the company "upcycles" into new products. TerraCycle's current partners include many global brands. As a result of the agreement with IMC Licensing, this packaging waste will be available to licensees to create new consumer products such as bags, gifts, toys and a variety of school, home, office, garden and pet supplies.
IMC Licensing, the nation's leading full-service licensing agency specializing in consumer product brands, announced today that it has entered into a representation agreement with TerraCycle, one of the fastest growing green companies in the world.
TerraCycle provides free collection programs for non-recyclable and difficult-to-recycle materials and then turns the waste into affordable, eco-friendly products. By upcycling and recycling traditionally non-recyclable waste (drink pouches, chip bags, toothbrushes and much more) into various consumer products and materials, the company keeps waste out of landfills and contributes to a cleaner world. TerraCycle products are available at major retailers such as Wal-Mart and Target as well as online.
In CEO Tom Szaky's office, the table are made of recycled dorrs, the walls are built of empty soda bottles, and an arsenal of Nerf weapons is kept close at hand. Shooting wars break out from time to time between the boss and a militia of fresh-faced TerraCyclers.
IMC Licensing announced a representation agreement with TerraCycle, a green company that collects non-recyclable and difficult-to-recycle materials and then turns the waste into affordable, eco-friendly products.
Under the agreement, IMC Licensing will represent TerraCycle partners’ pre- and post-consumer packaging waste that the company "upcycles" into new products. TerraCycle's current partners include many global brands. As a result of the agreement with IMC Licensing, this packaging waste will be available to licensees to create new consumer products such as bags, gifts, toys and a variety of school, home, office, garden and pet supplies.
IMC Licensing also will license the TerraCycle brand for use on other products made from environmentally-friendly recycled materials. Potential licensing categories include back-to-school supplies, toys, housewares, pet accessories, fashion accessories and home improvement products.
Currently, TerraCycle "upcycled" products are available at major retailers such as Wal-Mart and Target, as well as online. In addition, IMC Licensing will explore options for TerraCycle to use licensing as a model to gain leverage in other parts of their business.
"We believe there is a huge opportunity to expand TerraCycle to lines of ‘upcycled’ and recycled products that are good for consumers and the environment," says Cara Bernosky, president and co-founder of IMC Licensing. "This truly authentic green brand will speak to consumers at a time when they are seeking more environmentally friendly options and are proud to let others know they are doing so."