Com mais de 170 mil participantes, a Brigada Tang se tornou o maior programa de reciclagem da América Latina criado em parceria com a empresa americana de reaproveitamento de resíduos TerraCycle.

Hundreds of millions of people in countries all over the world use Facebook every day. Now, some are using the ever popular game apps as a platform for changing real world behaviors and cleaning up the planet. Terracycle, known for its collection and creative reuse of non-recyclable post-consumer waste, recently announced the launch the first social upcycling game for Facebook. Called "Trash Tycoon ," the game challenges players to become recycling entrepreneurs by asking them to collect and upcycle organic waste and trash found strewn around their city. Players earn game money and points by creating exciting new products out of trash just like TerraCycle does in real life.

A Maior Estrutura de Material Reciclado do Mundo: um robô com mais de 14 metros de altura, montado com mais de um milhão de embalagens de suco em pó recolhidas por crianças que participam da iniciativa no site Esquadrão Verde Tang.

Hundreds of millions of people in countries all over the world use Facebook every day. Now, some are using the ever popular game apps as a platform for changing real world behaviors and cleaning up the planet. Terracycle, known for its collection and creative reuse of non-recyclable post-consumer waste, recently announced the launch the first social upcycling game for Facebook. Called "Trash Tycoon ," the game challenges players to become recycling entrepreneurs by asking them to collect and upcycle organic waste and trash found strewn around their city. Players earn game money and points by creating exciting new products out of trash just like TerraCycle does in real life.

A Maior Estrutura de Material Reciclado do Mundo: um robô com mais de 14 metros de altura, montado com mais de um milhão de embalagens de suco em pó recolhidas por crianças que participam da iniciativa no site Esquadrão Verde Tang.

A new game on Facebook is the first to highlight the concept of upcycling, where trash is turned into valuable products rather than thrown away. Manhattan-based startup Guerillapps created Trash Tycoon, where players take the role of recycling entrepreneurs. They collect litter in a trash strewn city and upcycle the waste into higher quality, environmentally responsible products. They earn points and can ultimately earn the title of garbage tycoon. The game's trash-tackling premise directly mirrors that of sponsor TerraCycle in the real world .

Early on, I leaned toward limiting the information as I didn’t want people worrying about something that wasn’t their job and becoming distracted and unproductive. The problem was that when challenges came up I felt pretty much alone on them — and the staff was left guessing what was happening. Predictably, the lack of information fueled rumors and damaged morale. Over the last decade of leading TerraCycle, however, my mindset has slowly migrated to the other side of this question. Today, I’m inclined to give as much transparency as possible. I say as much as possible because we don’t really give total transparency. Human-resource matters (such as company payroll or stock options), legal matters (of all kinds) and certain financial matters (like merger deals we’re working on) are not shared with the entire team. Instead they are shared with those who have responsibility over them.

2. Trinity Lutheran School helps recycle the "unrecyclable" Burr Ridge's Trinity Lutheran is another local school making a difference. Instead of throwing away difficult-to-recycle materials like cookie wrappers and potato chip bags, Trinity Lutheran sends that refuse to TerraCycle in New Jersey, a company that recycles trash that others often throw away. The students and staff at Trinity Lutheran are among the 14 million individuals worldwide who send trash to TerraCycle, which allows billions of pieces of trash to be converted into over 1,500 common products. Trinity Lutheran alone has sent over 13,740 units of trash to TerraCycle since 2009.